Best Business Intelligence for Marketing Teams 2026
Updated: February 2026
Powerful business intelligence tools to supercharge your marketing efforts and campaigns. We've curated 15 tools specifically suited for marketing teams.
Key Takeaways
- BigQuery is our #1 pick for business intelligence for marketing teams in 2026, scoring 92/100.
- We analyzed 15 business intelligence for marketing teams tools to create this ranking.
- 5 tools offer free plans, perfect for getting started.
- Average editorial score: 89/100 - high-quality category.
Why Marketing Teams Need Specialized Business Intelligence Tools
Campaign management
Analytics built-in
Integration options
Content tools
15 Business Intelligence Tools for Marketing Teams
ThoughtSpot
Agentic analytics platform empowering everyone with real-time, AI-driven insights.
GoodData
Unlock your data goldmine with embedded agentic AI for faster, safer client operations.
Steampipe
Dynamically query APIs, code, and cloud resources with SQL for Zero-ETL insights.
Spot by NetApp
Optimize hybrid IT spend and risk across ITAM, SaaS, FinOps, and more with a unified platform.
Best Business Intelligence for Other Use Cases
Frequently Asked Questions
What is the best business intelligence tool for marketing teams?
Based on our analysis, BigQuery is the top choice for marketing teams, with a score of 92/100. It offers campaign management and analytics built-in.
Are there free business intelligence tools for marketing teams?
Yes! Bit.io, ThoughtSpot, Microsoft Power BI offer free plans suitable for marketing teams.