Affinity

Deals are won through relationships—but most CRMs weren't built to track them. Affinity automates data entry, surfaces relationship insights, and gives teams the context they need to act on every opportunity. Over 3,000 organizations worldwide use Affinity, including leading private equity, venture capital, and investment banking firms. Founded in 2014, Affinity is headquartered in San Francisco and backed by Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures.