ActionNetwork vs Wild Apricot: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ActionNetwork and Wild Apricot side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ActionNetwork leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ActionNetwork
Empower progressive organizing with digital tools for activists and campaigns.
Best for you if:
- • You want a free tier before you commit
Wild Apricot
Membership management software
Best for you if:
- • You want true all-in-one for membership orgs: database, events, email, website, and payments
| At a Glance | ActionNetwork | Wild Apricot |
|---|---|---|
Starts at | Free plan | Not published |
Category | Marketing Automation Nonprofit Tools | Membership Sites Nonprofit Tools |
Rating | n/a | 4.2/5 Capterra 4.4 · G2 3.8 602 reviews |
Free plan | Yes | No |
Watch out for | n/a | Add-ons like text messaging cost extra |
Choose ActionNetwork or Wild Apricot?
Choose ActionNetwork if
- You want a free tier before you commit
- You want specifically tailored for progressive organizing needs
- You want offers a wide array of integrated digital tools
- You work in marketing automation, not membership sites
Choose Wild Apricot if
- You want true all-in-one for membership orgs: database, events, email, website, and payments
- You want automated renewals reduce manual work and improve retention
- You work in membership sites, not marketing automation
In-Depth Analysis
ActionNetwork
Empower progressive organizing with digital tools for activists and campaigns.
Strengths
- Pro: Specifically tailored for progressive organizing needs.
- Pro: Offers a wide array of integrated digital tools.
- Pro: Accessible pricing model, including free options for smaller groups.
- Pro: Community-driven development and support.
- Pro: Focus on data privacy and ethical use of supporter information.
Weaknesses
- Con: May have a learning curve for new users.
- Con: Primarily focused on progressive causes, limiting broader appeal.
- Con: Advanced customization might require technical knowledge.
Key features
Wild Apricot
Membership management software
It's best suited for small to medium-sized non-profits and associations prioritizing an all-in-one solution.
Watch out
Add-ons like text messaging cost extra
Strengths
- Pro: True all-in-one for membership orgs: database, events, email, website, and payments
- Pro: Automated renewals reduce manual work and improve retention
- Pro: A generous evaluation period with no credit card required
- Pro: Consistently rated a top membership management software
- Pro: Mobile apps for both admin management and member self-service
Weaknesses
- Con: Contact-based pricing can get expensive for large organizations
- Con: Website builder is functional but limited compared to dedicated platforms
- Con: Email editor lacks the sophistication of specialized tools
- Con: Limited customization options for the member-facing portal
- Con: Add-ons like text messaging and job board cost extra
Key features
Plans and prices: ActionNetwork vs Wild Apricot
| Tool | Plans and prices | Source |
|---|---|---|
| ActionNetwork | No plan prices on file | actionnetwork.org |
| Wild Apricot |
| wildapricot.com/pricing read Oct 15, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ActionNetwork pricing and Wild Apricot pricing.
Key Takeaways
ActionNetwork
- Has a free plan
Wild Apricot
- Choose if you want membership management software
What the data shows
On the data below, ActionNetwork leads on a free plan. We do not name an overall winner for this pair.
- Only Wild Apricot has a published user rating (4.2/5 from 602 reviews); ActionNetwork has none we can show.
- Only ActionNetwork has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ActionNetwork and Wild Apricot compare in 2026?
On the data below, ActionNetwork leads on a free plan. We do not name an overall winner for this pair. Only Wild Apricot has a published user rating (4.2/5 from 602 reviews); ActionNetwork has none we can show. Only ActionNetwork has a free plan.
What are ActionNetwork and Wild Apricot used for?
ActionNetwork: Empower progressive organizing with digital tools for activists and campaigns. Wild Apricot: Membership management software.
What does ActionNetwork cost vs Wild Apricot?
ActionNetwork has no public paid-plan price on file. Wild Apricot has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.
What's the main difference between ActionNetwork and Wild Apricot?
ActionNetwork's main strength: specifically tailored for progressive organizing needs. Wild Apricot's main strength: true all-in-one for membership orgs: database, events, email, website, and payments.