Affinity vs Sturdy AI: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Affinity and Sturdy AI side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Affinity
Surface warm introductions and deal opportunities with automated relationship intelligence
Best for you if:
- • You want significantly reduces manual data entry through automation and AI
Sturdy AI
AI-powered account intelligence for sales and customer success teams.
Best for you if:
- • You want significantly reduces time spent on account research and reviews
| At a Glance | Affinity | Sturdy AI |
|---|---|---|
Starts at | From $166.67/user/mo, billed yearly Essential plan | Not published |
Category | CRM Sales Intelligence | Sales Intelligence AI Assistants |
Rating | 4.4/5 G2 4.4 73 reviews | 4.9/5 G2 4.9 9 reviews |
Free plan | No | No |
Watch out for | Enterprise SSO, fund-level permissions, and unlimited API access are only in Enterprise, which is custom priced | n/a |
Choose Affinity or Sturdy AI?
Choose Affinity if
- You want significantly reduces manual data entry through automation and AI
- You want provides deep relationship intelligence to uncover warm introductions and opportunities
- You work in CRM, not sales intelligence
Choose Sturdy AI if
- You want significantly reduces time spent on account research and reviews
- You want provides early detection of risks and opportunities, preventing cancellations
- You work in sales intelligence, not CRM
In-Depth Analysis
Affinity
Surface warm introductions and deal opportunities with automated relationship intelligence
Affinity's pricing is premium but defensible for private capital firms: Essential at $2,000/user/year and Scale at $2,300/user/year sit above generic CRMs, while Advanced at $2,700/user/year adds PitchBook, Dealroom, and Crunchbase enrichment that would cost extra elsewhere.
Watch out
Enterprise SSO, fund-level permissions, and unlimited API access are only in Enterprise, which is custom priced
Strengths
- Pro: Significantly reduces manual data entry through automation and AI.
- Pro: Provides deep relationship intelligence to uncover warm introductions and opportunities.
- Pro: Purpose-built for private capital, addressing specific industry needs.
- Pro: Integrates with existing workflows and tools like Salesforce, email, and calendars.
- Pro: Offers robust data enrichment and security features.
Weaknesses
- Con: No free tier or trial explicitly mentioned.
- Con: Pricing is per user per year, which can be costly for large teams.
- Con: Primarily focused on private capital, potentially less suitable for other industries.
Key features
Sturdy AI
AI-powered account intelligence for sales and customer success teams.
Strengths
- Pro: Significantly reduces time spent on account research and reviews.
- Pro: Provides early detection of risks and opportunities, preventing cancellations.
- Pro: Unifies fragmented customer data across various systems into a single source of truth.
- Pro: Improves team alignment and decision-making with data-backed insights.
- Pro: Easy integration with existing tools without requiring data engineers.
Weaknesses
- Con: No free tier or trial mentioned, which might limit initial exploration.
- Con: Requires integration with multiple existing systems to maximize value.
Key features
Plans and prices: Affinity vs Sturdy AI
| Tool | Plans and prices | Source |
|---|---|---|
| Affinity |
| affinity.co/pricing read Oct 13, 2026 |
| Sturdy AI | No plan prices on file | sturdy.ai |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Affinity pricing and Sturdy AI pricing.
Key Takeaways
Affinity
- Choose if you want surface warm introductions and deal opportunities with automated relationship intelligence
Sturdy AI
- Choose if you want AI-powered account intelligence for sales and customer success teams
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings rest on too few reviews to rank (4.4/5 from 73 reviews for Affinity, 4.9/5 from 9 reviews for Sturdy AI; we compare ratings only above 20 reviews on both sides).
- Affinity starts at $166.67/user/mo, billed yearly; Sturdy AI has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Affinity and Sturdy AI compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings rest on too few reviews to rank (4.4/5 from 73 reviews for Affinity, 4.9/5 from 9 reviews for Sturdy AI; we compare ratings only above 20 reviews on both sides). Affinity starts at $166.67/user/mo, billed yearly; Sturdy AI has no public paid plan price on file.
What are Affinity and Sturdy AI used for?
Affinity: Surface warm introductions and deal opportunities with automated relationship intelligence. Sturdy AI: AI-powered account intelligence for sales and customer success teams.
What does Affinity cost vs Sturdy AI?
Affinity's cheapest paid plan is Essential at $166.67/user/mo, billed yearly. Sturdy AI has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 13, 2026.
What's the main difference between Affinity and Sturdy AI?
Affinity's main strength: significantly reduces manual data entry through automation and AI. Sturdy AI's main strength: significantly reduces time spent on account research and reviews.