Agorapulse vs Metricool: Which is Better in 2026?
Choosing between Agorapulse and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Agorapulse is our overall pick for social media management workflows. Pick Metricool if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Agorapulse
Streamline social media management and boost engagement
Best for you if:
- • Agorapulse is a social media management platform for agencies and marketing teams
- • It handles publishing, monitoring, reporting, and team collaboration across all major social networks
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  Agorapulse |  Metricool |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Social Media Management | Social Media Management |
Rating | 4.5/5 | 4.4/5 |
Free plan | Yes | Yes |
Choose Agorapulse or Metricool?
Choose Agorapulse if
Streamline social media management and boost engagement
- Good social management
- Social inbox
- Publishing tools
Choose Metricool if
Plan, measure, and manage social media content and ads all in one powerful platform.
- Social media analytics
- Scheduling included
- Fair pricing
- Budget matters (Free vs Free)
| Feature | Agorapulse | Metricool |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 1,681 reviews | ★4.4/5 182 reviews |
| Categories | Social Media ManagementMarketing | Social Media ManagementMarketing |
In-Depth Analysis
Agorapulse
Streamline social media management and boost engagement
Strengths
- +Good social management
- +Social inbox
- +Publishing tools
- +Fair pricing
- +Good support
Weaknesses
- -UI could improve
- -Limited integrations
- -Per-profile pricing
- -Analytics basic
- -Less known
Key features
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Strengths
- +Social media analytics
- +Scheduling included
- +Fair pricing
- +Good reporting
- +Multi-platform
Weaknesses
- -Limited free tier
- -UI could improve
- -Some features basic
- -API limitations
- -Less known
Key features
Pricing: Agorapulse vs Metricool
| Plan | Agorapulse | Metricool |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $49 user/month Standard | $18 Starter |
| Tier 3 | $79 user/month Professional | $45 Advanced |
| Tier 4 | $119 user/month Advanced | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Agorapulse pricing and Metricool pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Agorapulse
Want the highest-rated option?
Agorapulse: 4.5/5 (1,681 reviews). Metricool: 4.4/5 (182 reviews).
Go with: Agorapulse
Value user reviews?
Agorapulse: 1,681 reviews (4.5/5). Metricool: 182 reviews (4.4/5).
Go with: Agorapulse
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Agorapulse is rated higher: 4.5/5 vs 4.4/5.
Key Takeaways
Agorapulse
- Higher user rating: 4.5/5 vs 4.4/5
- Larger review base (1,681 reviews)
- Free tier available
- Our pick for this comparison
Metricool
- Choose if you want plan, measure, and manage social media content and ads all in one powerful platform
The Bottom Line
Agorapulse is our pick.
Frequently Asked Questions
Is Agorapulse or Metricool better?
Agorapulse is rated in our evaluation. Both are freemium.
What are Agorapulse and Metricool used for?
Agorapulse: Streamline social media management and boost engagement. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does Agorapulse cost vs Metricool?
Agorapulse is freemium (free tier + paid plans). Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.