Amplitude vs Clicky: Which is Better in 2026?
Choosing between Amplitude and Clicky comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • Product analytics platform
- • User behavior tracking
Clicky
Real-time web analytics with heatmaps
Best for you if:
- • Clicky is a real-time web analytics platform focused on privacy and simplicity
- • It provides instant visitor tracking, heatmaps, and uptime monitoring without data sampling
| At a Glance |  Amplitude |  Clicky |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.5/5 | 4.5/5 |
Free plan | Yes | Yes |
Choose Amplitude or Clicky?
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- Powerful analytics features
- Good free tier
- Strong cohort analysis
Choose Clicky if
Real-time web analytics with heatmaps
- Real-time analytics
- Privacy friendly
- Heatmaps included
| Feature | Amplitude | Clicky |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 2,732 reviews | ★4.5/5 38 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsHeatmaps |
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
Clicky
Real-time web analytics with heatmaps
Strengths
- +Real-time analytics
- +Privacy friendly
- +Heatmaps included
- +Fair pricing
- +Good for small sites
Weaknesses
- -UI dated
- -Less features than GA
- -Limited integrations
- -Reporting basic
- -Updates slow
Key features
Pricing: Amplitude vs Clicky
| Plan | Amplitude | Clicky |
|---|---|---|
| Tier 1 | $0 Starter | Free Free |
| Tier 2 | $49 Plus | $9.99 month Pro |
| Tier 3 | Custom Growth | $14.99 month Pro Plus |
| Tier 4 | Custom Enterprise | $19.99 month Pro Platinum |
Pricing verified from each vendor's public pricing page. Compare in detail on Amplitude pricing and Clicky pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Amplitude
Want the highest-rated option?
Amplitude: 4.5/5 (2,732 reviews). Clicky: 4.5/5 (38 reviews).
Go with: Amplitude
Value user reviews?
Amplitude: 2,732 reviews (4.5/5). Clicky: 38 reviews (4.5/5).
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.5/5.
Key Takeaways
Amplitude
- Larger review base (2,732 reviews)
- Free tier available
- Our pick for this comparison
Clicky
- Choose if you want real-time web analytics with heatmaps
The Bottom Line
Amplitude is our pick.
Frequently Asked Questions
Is Amplitude or Clicky better?
Amplitude is rated in our evaluation. Both are freemium.
What are Amplitude and Clicky used for?
Amplitude: Understand user behavior with product analytics and experimentation. Clicky: Real-time web analytics with heatmaps.
What does Amplitude cost vs Clicky?
Amplitude is freemium (free tier + paid plans). Clicky is freemium (free tier + paid plans). Visit their websites for detailed pricing.