Amplitude vs Clicky: Which is Better in 2026?
Choosing between Amplitude and Clicky comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Clicky if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want powerful analytics features
- • You want good free tier
Clicky
Real-time web analytics with heatmaps
Best for you if:
- • You want real-time analytics
- • You want privacy friendly
| At a Glance | Amplitude | Clicky |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.5/5 | 4.6/5 |
Free plan | Yes | Yes |
Choose Amplitude or Clicky?
Choose Amplitude if
Understand user behavior with product analytics and experimentation
- You want powerful analytics features
- You want good free tier
Choose Clicky if
Real-time web analytics with heatmaps
- You want real-time analytics
- You want privacy friendly
| Feature | Amplitude | Clicky |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 3,059 reviews | ★4.6/5 71 reviews |
| Categories | Web AnalyticsProduct Analytics | Web AnalyticsHeatmaps |
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- +Powerful analytics features
- +Good free tier
- +Strong cohort analysis
- +Session replay included
Weaknesses
- -Can be complex to set up
- -Expensive at scale
- -Learning curve for advanced features
Key features
Clicky
Real-time web analytics with heatmaps
Clicky's pricing is quite generous, especially for smaller websites.
Watch out
Annual billing saves ~20%
Strengths
- +Real-time analytics
- +Privacy friendly
- +Heatmaps included
- +Fair pricing
- +Good for small sites
Weaknesses
- -UI dated
- -Less features than GA
- -Limited integrations
- -Reporting basic
- -Updates slow
Key features
Pricing: Amplitude vs Clicky
| Plan | Amplitude | Clicky |
|---|---|---|
| Tier 1 | $0 Starter | Free Free |
| Tier 2 | $49 Plus | $9.99 month Pro |
| Tier 3 | Custom Growth | $14.99 month Pro Plus |
| Tier 4 | Custom Enterprise | $19.99 month Pro Platinum |
Pricing verified from each vendor's public pricing page. Compare in detail on Amplitude pricing and Clicky pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Amplitude
Want the highest-rated option?
Amplitude: 4.5/5 (3,059 reviews). Clicky: 4.6/5 (71 reviews).
Go with: Clicky
Value user reviews?
Amplitude: 3,059 reviews (4.5/5). Clicky: 71 reviews (4.6/5).
Go with: Amplitude
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Clicky is rated higher: 4.6/5 vs 4.5/5.
Key Takeaways
Amplitude
- Larger review base (3,059 reviews)
- Free tier available
- Our pick for this comparison
Clicky
- Higher user rating: 4.6/5 vs 4.5/5
The Bottom Line
Amplitude wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is Amplitude or Clicky better?
Amplitude is rated in our evaluation. Both are freemium.
What are Amplitude and Clicky used for?
Amplitude: Understand user behavior with product analytics and experimentation. Clicky: Real-time web analytics with heatmaps.
What does Amplitude cost vs Clicky?
Amplitude is freemium (free tier + paid plans). Clicky is freemium (free tier + paid plans). Visit their websites for detailed pricing.