Apollo.io vs Dealfront: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Dealfront side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Dealfront leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Dealfront
Accelerate revenue growth by identifying, prioritizing, and engaging high-quality sales leads.
Best for you if:
- • You want significantly reduces prospecting time with AI-powered research
| At a Glance | Apollo.io | Dealfront |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan |
Category | Lead Generation Sales Intelligence | Sales Intelligence Lead Generation |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.3/5 G2 4.3 859 reviews |
Free plan | Yes | Yes |
Choose Apollo.io or Dealfront?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales intelligence
Choose Dealfront if
- You want significantly reduces prospecting time with AI-powered research
- You want improves conversion rates from MQLs to SQLs
- You work in sales intelligence, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Dealfront
Accelerate revenue growth by identifying, prioritizing, and engaging high-quality sales leads.
Strengths
- Pro: Significantly reduces prospecting time with AI-powered research
- Pro: Improves conversion rates from MQLs to SQLs
- Pro: Provides a clear view of ICP-fit website visitors and their engagement
- Pro: Automates lead prioritization and scoring based on custom criteria
- Pro: Enables timely and relevant outreach with real-time intent signals
Weaknesses
- Con: Requires integration and setup to fully leverage its capabilities.
- Con: The extensive feature set may have a learning curve for new users.
Key features
Plans and prices: Apollo.io vs Dealfront
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Dealfront | No plan prices on file | dealfront.com/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Dealfront pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Dealfront
- Higher user rating: 4.3/5 vs 4.1/5
What the data shows
On the data below, Dealfront leads on higher user rating. We do not name an overall winner for this pair.
- Dealfront has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 859 reviews for Dealfront).
- Apollo.io starts at $49/seat/mo, billed yearly; Dealfront has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Dealfront compare in 2026?
On the data below, Dealfront leads on higher user rating. We do not name an overall winner for this pair. Dealfront has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 859 reviews for Dealfront). Apollo.io starts at $49/seat/mo, billed yearly; Dealfront has no public paid plan price on file. Both have a free plan.
What are Apollo.io and Dealfront used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Dealfront: Accelerate revenue growth by identifying, prioritizing, and engaging high-quality sales leads.
What does Apollo.io cost vs Dealfront?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Dealfront has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and Dealfront?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Dealfront's main strength: significantly reduces prospecting time with AI-powered research.