Apollo.io vs Nooks AI: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Nooks AI side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Nooks AI leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Nooks AI
The AI-powered pipeline engine for modern sales teams, automating busywork to boost conversions and productivity.
Best for you if:
- • You want a tool that significantly increases connect rates and live conversations (e.g., 7x increase reported)
| At a Glance | Apollo.io | Nooks AI |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Not published |
Category | Lead Generation Sales Intelligence | Sales Intelligence Sales Engagement |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.8/5 G2 4.8 1,699 reviews |
Free plan | Yes | No |
Choose Apollo.io or Nooks AI?
Choose Apollo.io if
- You want a free tier before you commit
- You want to find leads, enrich contacts, automate outreach, and track engagement
Choose Nooks AI if
- You want a tool that significantly increases connect rates and live conversations (e.g., 7x increase reported)
- You want a tool that boosts SDR productivity and conversion rates (e.g., 3x improvement reported)
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Nooks AI
The AI-powered pipeline engine for modern sales teams, automating busywork to boost conversions and productivity.
Strengths
- Pro: Significantly increases connect rates and live conversations (e.g., 7x increase reported)
- Pro: Boosts SDR productivity and conversion rates (e.g., 3x improvement reported)
- Pro: Reduces rep ramp-up time by up to 40% with AI coaching and training
- Pro: Automates tedious tasks like list building and dialing, saving hours per day
- Pro: Provides deep insights into call performance and coaching opportunities
Weaknesses
- Con: No explicit pricing details are provided without a demo request, which can be a barrier for some users.
- Con: AI Coach is only available as an add-on to the AI Dialing Assistant, not as a standalone feature.
- Con: Requires integration with existing sales tools (CRM, SEP, data providers).
Key features
Plans and prices: Apollo.io vs Nooks AI
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Nov 4, 2026 |
| Nooks AI | No plan prices on file | nooks.ai/pricing |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Nooks AI pricing.
Key Takeaways
Apollo.io
- Has a free plan
Nooks AI
- Higher user rating: 4.8/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Nooks AI leads on higher user rating. We do not name an overall winner for this pair.
- Nooks AI has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.8/5 from 1,699 reviews for Nooks AI).
- Apollo.io starts at $49/seat/mo, billed yearly; Nooks AI has no public paid plan price on file.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Nooks AI compare in 2026?
On the data below, Apollo.io leads on a free plan; Nooks AI leads on higher user rating. We do not name an overall winner for this pair. Nooks AI has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.8/5 from 1,699 reviews for Nooks AI). Apollo.io starts at $49/seat/mo, billed yearly; Nooks AI has no public paid plan price on file. Only Apollo.io has a free plan.
What are Apollo.io and Nooks AI used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Nooks AI: The AI-powered pipeline engine for modern sales teams, automating busywork to boost conversions and productivity.
What does Apollo.io cost vs Nooks AI?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Nooks AI has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 4, 2026.
What's the main difference between Apollo.io and Nooks AI?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Nooks AI's main strength: significantly increases connect rates and live conversations (e.g., 7x increase reported).
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