Appcues vs UserGuiding: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Appcues and UserGuiding side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, UserGuiding leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Appcues
No-code builder for user onboarding and feature adoption
Best for you if:
- • You want easy to use
UserGuiding
User onboarding and product adoption
Best for you if:
- • You want no coding required
| At a Glance | Appcues | UserGuiding |
|---|---|---|
Starts at | From $300/mo, billed monthly Start plan | From $89/mo, billed monthly Basic plan |
Category | No-Code Product Analytics | No-Code Customer Support |
Rating | 4.7/5 G2 4.6 · Capterra 4.8 459 reviews | 4.7/5 G2 4.7 779 reviews |
Free plan | No | No |
Watch out for | n/a | Potential for overage fees if MAU exceeds limits |
Choose Appcues or UserGuiding?
Choose Appcues if
- You want easy to use
- You want no coding needed
Choose UserGuiding if
- You want no coding required
- You want good analytics
- Budget matters ($89/mo, billed monthly vs $300/mo, billed monthly)
In-Depth Analysis
Appcues
No-code builder for user onboarding and feature adoption
Appcues' pricing is on the expensive side, especially for smaller businesses.
Strengths
- Pro: Easy to use
- Pro: No coding needed
- Pro: Great templates
Weaknesses
- Con: Expensive
- Con: Limited customization
Key features
UserGuiding
User onboarding and product adoption
UserGuiding's pricing is on the expensive side, especially for smaller businesses.
Watch out
Potential for overage fees if MAU exceeds limits
Strengths
- Pro: No coding required
- Pro: Good analytics
- Pro: Segmentation features
- Pro: Multiple guide types
Weaknesses
- Con: Can slow down app
- Con: Limited customization
- Con: Pricing scales with MAU
Key features
Plans and prices: Appcues vs UserGuiding
| Tool | Plans and prices | Source |
|---|---|---|
| Appcues |
| appcues.com/pricing read Sep 27, 2026 |
| UserGuiding |
| userguiding.com/pricing read Oct 16, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Appcues pricing and UserGuiding pricing.
Key Takeaways
Appcues
- Choose if you want no-code builder for user onboarding and feature adoption
UserGuiding
- Lower entry price: $89/mo, billed monthly vs $300/mo, billed monthly
What the data shows
On the data below, UserGuiding leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.7/5 from 459 reviews for Appcues, 4.7/5 from 779 reviews for UserGuiding).
- UserGuiding has the lower entry price: $89/mo, billed monthly (Basic) against $300/mo, billed monthly (Start) for Appcues.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Appcues and UserGuiding compare in 2026?
On the data below, UserGuiding leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.7/5 from 459 reviews for Appcues, 4.7/5 from 779 reviews for UserGuiding). UserGuiding has the lower entry price: $89/mo, billed monthly (Basic) against $300/mo, billed monthly (Start) for Appcues.
What are Appcues and UserGuiding used for?
Appcues: No-code builder for user onboarding and feature adoption. UserGuiding: User onboarding and product adoption.
What does Appcues cost vs UserGuiding?
Appcues's cheapest paid plan is Start at $300/mo, billed monthly. UserGuiding's cheapest paid plan is Basic at $89/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 16, 2026.
What's the main difference between Appcues and UserGuiding?
Appcues's main strength: easy to use. UserGuiding's main strength: no coding required.