Appfigures vs StoreTally: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Appfigures and StoreTally side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Best for you if:
- • You want centralized view of all app data from various sources
StoreTally
Track app growth, launches, removals, and niche competition across five stores
Best for you if:
- • Makers looking for extension or app ideas, and teams tracking competitors in the Chrome, Edge, Firefox, Apple or Google Play stores
| At a Glance | Appfigures | StoreTally |
|---|---|---|
Starts at | Free plan, paid from $7.99/mo, billed monthly Connect (Annual) plan | Free 100% free |
Category | Marketing Analytics | Market Intelligence Competitive Intelligence |
Rating | 4.2/5 G2 4.0 · Capterra 4.5 22 reviews | n/a |
Free plan | Yes | Yes |
Choose Appfigures or StoreTally?
Choose Appfigures if
- You want centralized view of all app data from various sources
- You want accurate and reliable data for informed decision-making
- You work in marketing, not market intelligence
Choose StoreTally if
- Makers looking for extension or app ideas, and teams tracking competitors in the Chrome, Edge, Firefox, Apple or Google Play stores
- You want a fully free tool (Appfigures requires payment)
- You work in market intelligence, not marketing
In-Depth Analysis
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Appfigures offers a tiered pricing model that starts generously with a free tier and scales up significantly.
Strengths
- Pro: Centralized view of all app data from various sources
- Pro: Accurate and reliable data for informed decision-making
- Pro: Tools for both organic (ASO) and paid (Apple Ads) growth
- Pro: Supports a wide range of user roles from indie developers to enterprises
- Pro: Offers a free Starter plan for up to 5 apps
Weaknesses
- Con: Meaningful ASO capability sits behind a steep pricing ladder, since hourly keyword rank updates and full app intelligence (downloads and revenue estimates) only unlock on the Optimize plan at 149.99 dollars per month or higher, while cheaper tiers show only last-month estimates.
- Con: Tracking an app portfolio gets expensive fast because every plan covers just 5 apps and then charges 1.99 dollars per month for each additional app on top of the base subscription.
- Con: Keyword tracking is tightly capped on lower tiers, with only 25 keywords on the entry Connect plan and 100 on Monitor, so teams monitoring hundreds of keywords are pushed up to the 149.99 dollar Optimize tier.
- Con: Competitor benchmarking is heavily gated, as the entry and Monitor plans include zero premium competitors and Optimize allows just one, meaning serious competitive analysis requires the 449.99 dollar Boost tier or the 999.99 dollar Amplify tier for unlimited tracking.
Key features
StoreTally
Track app growth, launches, removals, and niche competition across five stores
Key features
Plans and prices: Appfigures vs StoreTally
| Tool | Plans and prices | Source |
|---|---|---|
| Appfigures |
| appfigures.com/pricing read Sep 28, 2026 |
| StoreTally | No plan prices on file | storetally.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Appfigures pricing and StoreTally pricing.
Key Takeaways
Appfigures
- Choose if you want all-in-one platform for app intelligence, ASO tools, and analytics across major app stores
StoreTally
- Choose if you want track app growth, launches, removals, and niche competition across five stores
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Appfigures has a published user rating (4.2/5 from 22 reviews); StoreTally has none we can show.
- Appfigures starts at $7.99/mo, billed monthly; StoreTally has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Appfigures and StoreTally compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Appfigures has a published user rating (4.2/5 from 22 reviews); StoreTally has none we can show. Appfigures starts at $7.99/mo, billed monthly; StoreTally has no public paid plan price on file. Both have a free plan.
What are Appfigures and StoreTally used for?
Appfigures: All-in-one platform for app intelligence, ASO tools, and analytics across major app stores. StoreTally: Track app growth, launches, removals, and niche competition across five stores.
What does Appfigures cost vs StoreTally?
Appfigures's cheapest paid plan is Connect (Annual) at $7.99/mo, billed monthly; it also has a free plan. StoreTally is free. Prices read on the vendors' pricing pages, latest check Sep 28, 2026.
What's the main difference between Appfigures and StoreTally?
Appfigures's main strength: centralized view of all app data from various sources. StoreTally focuses on track app growth, launches, removals, and niche competition across five stores.