Appfigures vs Toplify: Which is Better in 2026?
Choosing between Appfigures and Toplify comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Appfigures is our overall pick for analytics workflows. Pick Toplify if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Best for you if:
- • Consolidates app performance data from all major app stores into one dashboard.
- • Provides ASO tools and Apple Ads intelligence to optimize discoverability and ad spend.
Toplify
Track App Store rankings globally, 24/7, for free
Best for you if:
- • Tracks iPhone, iPad, and Mac app rankings across 175 countries and 54 categories.
- • Sends smart push notifications for meaningful ranking changes, such as entering new countries or sharp moves.
| At a Glance |  Appfigures |  Toplify |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Analytics | Analytics |
Rating | 4.3/5 | - |
Free plan | Yes | Yes |
Choose Appfigures or Toplify?
Choose Appfigures if
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
- Centralized view of all app data from various sources
- Accurate and reliable data for informed decision-making
- Tools for both organic (ASO) and paid (Apple Ads) growth
Choose Toplify if
Track App Store rankings globally, 24/7, for free
- No registration or App Store Connect access needed
- Free for most growing apps (a large majority qualify)
- Covers a huge number of countries and categories
| Feature | Appfigures | Toplify |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.3/5 21 reviews | No ratings yet |
| Categories | AnalyticsApp Store Optimization | AnalyticsApp Store Optimization |
In-Depth Analysis
Appfigures
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Strengths
- +Centralized view of all app data from various sources
- +Accurate and reliable data for informed decision-making
- +Tools for both organic (ASO) and paid (Apple Ads) growth
- +Supports a wide range of user roles from indie developers to enterprises
- +Offers a free Starter plan for up to 5 apps
Weaknesses
- -Meaningful ASO capability sits behind a steep pricing ladder, since hourly keyword rank updates and full app intelligence (downloads and revenue estimates) only unlock on the Optimize plan at 149.99 dollars per month or higher, while cheaper tiers show only last-month estimates.
- -Tracking an app portfolio gets expensive fast because every plan covers just 5 apps and then charges 1.99 dollars per month for each additional app on top of the base subscription.
- -Keyword tracking is tightly capped on lower tiers, with only 25 keywords on the entry Connect plan and 100 on Monitor, so teams monitoring hundreds of keywords are pushed up to the 149.99 dollar Optimize tier.
- -Competitor benchmarking is heavily gated, as the entry and Monitor plans include zero premium competitors and Optimize allows just one, meaning serious competitive analysis requires the 449.99 dollar Boost tier or the 999.99 dollar Amplify tier for unlimited tracking.
Key features
Value 75/100. Appfigures offers a tiered pricing model that starts generously with a free tier and scales up significantly.
Watch out: Additional apps cost $1.99 each after 5
Toplify
Track App Store rankings globally, 24/7, for free
Strengths
- +No registration or App Store Connect access needed
- +Free for most growing apps (a large majority qualify)
- +Covers a huge number of countries and categories
Weaknesses
- -Only tracks App Store rankings, not Google Play or other stores
- -Limited to Top 100 charts; deeper rank positions may not be available
Key features
Pricing: Appfigures vs Toplify
| Plan | Appfigures | Toplify |
|---|---|---|
| Tier 1 | Free Starter | N/A |
| Tier 2 | $9.99/mo Connect | N/A |
| Tier 3 | $44.99/mo Monitor | N/A |
| Tier 4 | $149.99/mo Optimize | N/A |
| Tier 5 | $299.99/mo Boost | N/A |
| Tier 6 | $599.99/mo Grow | N/A |
| Tier 7 | $7.99/mo Connect (Annual) | N/A |
| Tier 8 | $35.99/mo Monitor (Annual) | N/A |
| Tier 9 | $119.99/mo Optimize (Annual) | N/A |
| Tier 10 | $249.99/mo Boost (Annual) | N/A |
| Tier 11 | $449.99/mo Grow (Annual) | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Appfigures pricing and Toplify pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Appfigures
Want the highest-rated option?
Appfigures is rated 4.3/5. Toplify has no ratings yet.
Go with: Appfigures
Value user reviews?
Appfigures: 21 reviews (4.3/5). Toplify: no ratings yet.
Go with: Appfigures
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are analytics tools. Compare their specific features to decide.
How important are ratings?
Appfigures is rated 4.3/5; Toplify has no ratings yet.
Key Takeaways
Appfigures
- Free tier available
- Our pick for this comparison
Toplify
- Choose if you want track App Store rankings globally, 24/7, for free
The Bottom Line
Appfigures is our pick.
Frequently Asked Questions
Is Appfigures or Toplify better?
Appfigures is rated in our evaluation. Both are freemium.
What are Appfigures and Toplify used for?
Appfigures: All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.. Toplify: Track App Store rankings globally, 24/7, for free.
What does Appfigures cost vs Toplify?
Appfigures is freemium (free tier + paid plans). Toplify is freemium (free tier + paid plans). Visit their websites for detailed pricing.