AppFolio Property Manager vs Entrata: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for AppFolio Property Manager and Entrata side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
AppFolio Property Manager
The unified platform for real estate performance management, powered by agentic AI.
Best for you if:
- • You want a tool that consolidates multiple systems into one unified platform, boosting productivity
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
| At a Glance | AppFolio Property Manager | Entrata |
|---|---|---|
Starts at | From $1.49/mo, billed monthly Core plan | Not published |
Category | Property Management Accounting | Property Management AI & Automation |
Rating | 4.6/5 G2 4.6 1,035 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,264 reviews |
Free plan | No | No |
Watch out for | Potential for expensive add-ons | n/a |
Choose AppFolio Property Manager or Entrata?
Choose AppFolio Property Manager if
- You want a tool that consolidates multiple systems into one unified platform, boosting productivity
Choose Entrata if
- You need property management features specifically.
In-Depth Analysis
AppFolio Property Manager
The unified platform for real estate performance management, powered by agentic AI.
Watch out
Potential for expensive add-ons
Strengths
- Pro: Consolidates multiple systems into one unified platform, boosting productivity.
- Pro: Utilizes agentic AI to automate busywork, freeing up staff for higher-value tasks.
- Pro: Offers flexible and scalable plans to suit various business sizes and portfolio types.
- Pro: Provides comprehensive tools for communication, accounting, maintenance, and marketing.
- Pro: Designed to improve resident satisfaction and reduce vacancies.
Weaknesses
- Con: Minimum spend and unit requirements apply for all plans.
- Con: Pricing details are not transparently listed and require a quote.
- Con: Advanced features like API access are reserved for higher-tier plans.
Key features
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Strengths
- Pro: Unified platform reduces complexity and data silos.
- Pro: AI and automation significantly increase operational efficiency and reduce manual tasks.
- Pro: Enhanced resident experience through self-service options and personalized interactions.
- Pro: Specialized solutions cater to diverse property types.
- Pro: Provides powerful analytics for data-driven decision making and NOI improvement.
Weaknesses
- Con: No free tier or trial mentioned, indicating a potentially high barrier to entry for smaller businesses.
- Con: The extensive feature set might have a steep learning curve for new users.
Key features
Plans and prices: AppFolio Property Manager vs Entrata
| Tool | Plans and prices | Source |
|---|---|---|
| AppFolio Property Manager |
| appfolio.com/pricing read Nov 7, 2026 |
| Entrata | No plan prices on file | entrata.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on AppFolio Property Manager pricing and Entrata pricing.
Key Takeaways
AppFolio Property Manager
- Worth considering for property management
Entrata
- Worth considering for property management
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,035 reviews for AppFolio Property Manager, 4.6/5 from 1,264 reviews for Entrata).
- AppFolio Property Manager starts at $1.49/mo, billed monthly; Entrata has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do AppFolio Property Manager and Entrata compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,035 reviews for AppFolio Property Manager, 4.6/5 from 1,264 reviews for Entrata). AppFolio Property Manager starts at $1.49/mo, billed monthly; Entrata has no public paid plan price on file.
What are AppFolio Property Manager and Entrata used for?
AppFolio Property Manager: The unified platform for real estate performance management, powered by agentic AI. Entrata: Unified property management software leveraging AI and automation for streamlined operations and enhanced resident.
What does AppFolio Property Manager cost vs Entrata?
AppFolio Property Manager's cheapest paid plan is Core at $1.49/mo, billed monthly. Entrata has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 7, 2026.
What's the main difference between AppFolio Property Manager and Entrata?
AppFolio Property Manager's main strength: consolidates multiple systems into one unified platform, boosting productivity. Entrata's main strength: unified platform reduces complexity and data silos.
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