Entrata

Name: Entrata
Brand: Entrata
Rating: 4.6 (1264 reviews)

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Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...

Paid plans only

Paid Property Management AI & Automation Workflow Automation

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4.6 (1,264 across the web)

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Reviews on G2 Capterra

1,264 reviews tracked

The Bottom Line

Updated Nov 1, 2026

Price: Paid plans only. Compare plans

Key facts

Unified platform for comprehensive property management.
Leverages AI and automation to streamline operations and enhance resident experience.
Offers specialized solutions for various property types including multifamily, student, and commercial.

Pros

Unified platform reduces complexity and data silos.
AI and automation significantly increase operational efficiency and reduce manual tasks.
Enhanced resident experience through self-service options and personalized interactions.
Specialized solutions cater to diverse property types.
Provides powerful analytics for data-driven decision making and NOI improvement.

Cons

No free tier or trial mentioned, indicating a potentially high barrier to entry for smaller businesses.
The extensive feature set might have a steep learning curve for new users.

What is Entrata?

Entrata is a comprehensive property management software designed to streamline operations, enhance resident experiences, and optimize financial performance for various property types. It offers a versatile and unified platform that integrates generative AI and automated workflows to manage everything from leasing and accounting to resident services and utility optimization. The platform aims to reduce manual tasks, improve efficiency, and drive higher Net Operating Income (NOI) for property managers. Entrata caters to a wide range of property sectors including multifamily, student housing, affordable housing, military housing, commercial properties, and manufactured housing. It provides specialized solutions for each sector, such as roommate matching for student housing or MAC payment process automation for military housing. Key components include an AI & Automation Suite for optimizing tasks and personalizing interactions, a Resident Experience Suite for resident self-service, and an Analytics Suite for data-driven decision-making. Additionally, products like ProspectPortal leverage AI for marketing and lead conversion, while LeadManager centralizes lead tracking and follow-up.

Available on: Web

Data compiled by Toolradar How we evaluate

Source entrata.com

Ratings Across the Web

4.6 (1,264 reviews)

Entrata holds an aggregate rating of 4.6 out of 5 from 1,264 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

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Key Features

Generative AI for content creation (reviews, emails, blogs)
Automated workflows for property operations
One-click vendor payments (Entrata Bill Pay)
Automated leasing with applicant screening and renters insurance integration
Resident self-service portal (ResidentPortal) for rent payments and work orders
Utility expense management and optimization
AI-driven SEO meta tagging for property websites (ProspectPortal)
Real-time pricing and availability on property websites

Pricing

Paid

Entrata offers paid plans. Visit their website for current pricing details.

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Entrata by the numbers

Entrata compared with 100 Property Management tools on Toolradar, as of Nov 2026
Metric	Entrata	Peer median	Position (1 is best)
Free plan	No	28% have one	n/a
Listed as an alternative to	8 tools	5	#29 of 100 (joint)
User rating	4.6/5 (across the web, 1,264 ratings)	4.5/5	#24 of 66 (joint) tools with 20+ reviews

Listed as an alternative to: #29 on 2026-10-16 to #29 on 2026-11-02 (rank among 100 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Property Management data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Entrata by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 1,264 verified user reviews on G2, Capterra

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Best Entrata Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Entrata alternatives 6+ tools ranked, pricing + verdict per pick Entrata vs AppFolio Head-to-head: features, pricing, who wins Entrata vs Rent Manager Head-to-head: features, pricing, who wins Entrata vs Buildium Head-to-head: features, pricing, who wins

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Entrata FAQ

How does Entrata streamline property management operations?

Entrata streamlines operations by offering a unified platform that integrates generative AI and automated workflows across leasing, accounting, and resident services. This approach aims to reduce manual tasks and improve overall efficiency for property managers. The platform also includes an AI & Automation Suite specifically designed to optimize tasks and personalize resident interactions.

Which teams benefit most from using Entrata?

Property management teams across various sectors, including multifamily, student housing, affordable housing, and commercial properties, benefit from Entrata. Its specialized solutions cater to the unique needs of each sector, such as roommate matching for student housing or MAC payment process automation for military housing. The platform helps these teams enhance resident experiences and optimize financial performance.

How does Entrata compare to AppFolio for property management?

Entrata provides a unified platform leveraging AI and automation for comprehensive property management, aiming to reduce complexity and data silos. Unlike some competitors, Entrata offers specialized solutions tailored for diverse property types, such as military housing or student housing. It focuses on enhancing resident experiences through self-service options and personalized interactions.

What kind of learning curve should new users expect with Entrata?

New users might experience a steep learning curve due to Entrata's extensive feature set. The platform is comprehensive, covering everything from leasing and accounting to resident services and utility optimization. However, this breadth of features is designed to provide a unified solution for various property management needs.

How is Entrata priced?

Entrata is a paid product and does not include a permanently free tier. Its pricing model is designed for comprehensive property management solutions, integrating AI and automation for various property types. The platform aims to deliver value through streamlined operations and enhanced resident experiences.

Can Entrata help with marketing and lead conversion for properties?

Yes, Entrata includes products like ProspectPortal, which leverages AI for marketing and lead conversion. Additionally, LeadManager centralizes lead tracking and follow-up to assist with managing prospective residents. These tools are designed to optimize the process from initial inquiry to lease signing.

Does Entrata offer tools for data-driven decision making?

Entrata provides an Analytics Suite specifically for data-driven decision-making. This suite helps property managers gain insights into their operations and financial performance. The goal is to enable informed choices that can lead to improved Net Operating Income (NOI).

Source: entrata.com

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