AppFolio vs Entrata: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for AppFolio and Entrata side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
AppFolio
Move beyond traditional property management software with a unified real estate performance platform.
Best for you if:
- • You want unified platform eliminates multiple logins and siloed data
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Best for you if:
- • You want unified platform reduces complexity and data silos
| At a Glance | AppFolio | Entrata |
|---|---|---|
Starts at | From $1.49/mo, billed monthly Core plan | Not published |
Category | Property Management Real Estate Investment | Property Management AI & Automation |
Rating | 4.6/5 G2 4.6 1,035 reviews | 4.6/5 G2 4.6 · Capterra 4.6 1,264 reviews |
Free plan | No | No |
Watch out for | Add-on costs for specific modules | n/a |
Choose AppFolio or Entrata?
Choose AppFolio if
- You want unified platform eliminates multiple logins and siloed data
- You want AI-native design reduces manual data entry and automates tasks
Choose Entrata if
- You want unified platform reduces complexity and data silos
- You want AI and automation significantly increase operational efficiency and reduce manual tasks
In-Depth Analysis
AppFolio
Move beyond traditional property management software with a unified real estate performance platform.
Watch out
Add-on costs for specific modules
Strengths
- Pro: Unified platform eliminates multiple logins and siloed data.
- Pro: AI-native design reduces manual data entry and automates tasks.
- Pro: Supports diverse real estate portfolios (multifamily, single-family, student, affordable, commercial).
- Pro: Enhances efficiency and frees up teams for higher-value activities.
- Pro: Offers flexible plans and customizable value-added services.
Weaknesses
- Con: Minimum spend and unit requirements apply for all plans.
- Con: Pricing details are not transparently listed and require a quote.
- Con: May be complex for very small property managers with limited units.
Key features
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Strengths
- Pro: Unified platform reduces complexity and data silos.
- Pro: AI and automation significantly increase operational efficiency and reduce manual tasks.
- Pro: Enhanced resident experience through self-service options and personalized interactions.
- Pro: Specialized solutions cater to diverse property types.
- Pro: Provides powerful analytics for data-driven decision making and NOI improvement.
Weaknesses
- Con: No free tier or trial mentioned, indicating a potentially high barrier to entry for smaller businesses.
- Con: The extensive feature set might have a steep learning curve for new users.
Key features
Plans and prices: AppFolio vs Entrata
| Tool | Plans and prices | Source |
|---|---|---|
| AppFolio |
| appfolio.com/pricing read Oct 31, 2026 |
| Entrata | No plan prices on file | entrata.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on AppFolio pricing and Entrata pricing.
Key Takeaways
AppFolio
- Choose if you want move beyond traditional property management software with a unified real estate performance platform
Entrata
- Choose if you want unified property management software leveraging AI and automation for streamlined operations and enhanced resident..
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,035 reviews for AppFolio, 4.6/5 from 1,264 reviews for Entrata).
- AppFolio starts at $1.49/mo, billed monthly; Entrata has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do AppFolio and Entrata compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,035 reviews for AppFolio, 4.6/5 from 1,264 reviews for Entrata). AppFolio starts at $1.49/mo, billed monthly; Entrata has no public paid plan price on file.
What are AppFolio and Entrata used for?
AppFolio: Move beyond traditional property management software with a unified real estate performance platform. Entrata: Unified property management software leveraging AI and automation for streamlined operations and enhanced resident.
What does AppFolio cost vs Entrata?
AppFolio's cheapest paid plan is Core at $1.49/mo, billed monthly. Entrata has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between AppFolio and Entrata?
AppFolio's main strength: unified platform eliminates multiple logins and siloed data. Entrata's main strength: unified platform reduces complexity and data silos.