AppFolio vs Entrata: Which is Better in 2026?
Choosing between AppFolio and Entrata comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
AppFolio
Move beyond traditional property management software with a unified real estate performance platform.
Best for you if:
- • Unified platform for property and investment management.
- • AI-native capabilities automate tasks and provide insights.
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Best for you if:
- • Unified platform for comprehensive property management.
- • Leverages AI and automation to streamline operations and enhance resident experience.
| At a Glance |  AppFolio |  Entrata |
|---|---|---|
Starts at | Custom | Custom |
Best For | Property Management | Property Management |
Rating | 4.5/5 | 4.6/5 |
Free plan | No | No |
Choose AppFolio or Entrata?
Choose AppFolio if
Move beyond traditional property management software with a unified real estate performance platform.
- Unified platform eliminates multiple logins and siloed data.
- AI-native design reduces manual data entry and automates tasks.
- Supports diverse real estate portfolios (multifamily, single-family, student, affordable, commercial).
Choose Entrata if
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
- Unified platform reduces complexity and data silos.
- AI and automation significantly increase operational efficiency and reduce manual tasks.
- Enhanced resident experience through self-service options and personalized interactions.
| Feature | AppFolio | Entrata |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.5/5 3,004 reviews | ★4.6/5 2,418 reviews |
| Categories | Property ManagementReal Estate Investment | Property ManagementAI & Automation |
In-Depth Analysis
AppFolio
Move beyond traditional property management software with a unified real estate performance platform.
Strengths
- +Unified platform eliminates multiple logins and siloed data.
- +AI-native design reduces manual data entry and automates tasks.
- +Supports diverse real estate portfolios (multifamily, single-family, student, affordable, commercial).
- +Enhances efficiency and frees up teams for higher-value activities.
- +Offers flexible plans and customizable value-added services.
Weaknesses
- -Minimum spend and unit requirements apply for all plans.
- -Pricing details are not transparently listed and require a quote.
- -May be complex for very small property managers with limited units.
Key features
Value 60/100. AppFolio's 'Contact us' pricing across all tiers makes it impossible to assess fairness directly.
Watch out: Opaque 'Contact us' pricing
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Strengths
- +Unified platform reduces complexity and data silos.
- +AI and automation significantly increase operational efficiency and reduce manual tasks.
- +Enhanced resident experience through self-service options and personalized interactions.
- +Specialized solutions cater to diverse property types.
- +Provides powerful analytics for data-driven decision making and NOI improvement.
Weaknesses
- -No free tier or trial mentioned, indicating a potentially high barrier to entry for smaller businesses.
- -The extensive feature set might have a steep learning curve for new users.
Key features
Pricing: AppFolio vs Entrata
| Plan | AppFolio | Entrata |
|---|---|---|
| Tier 1 | Contact us Core | N/A |
| Tier 2 | Contact us Plus | N/A |
| Tier 3 | Contact us Max | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on AppFolio pricing and Entrata pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: AppFolio
Want the highest-rated option?
AppFolio: 4.5/5 (3,004 reviews). Entrata: 4.6/5 (2,418 reviews).
Go with: Entrata
Value user reviews?
AppFolio: 3,004 reviews (4.5/5). Entrata: 2,418 reviews (4.6/5).
Go with: AppFolio
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are property management tools. Compare their specific features to decide.
How important are ratings?
Entrata is rated higher: 4.6/5 vs 4.5/5.
Key Takeaways
AppFolio
- Larger review base (3,004 reviews)
- Our pick for this comparison
Entrata
- Higher user rating: 4.6/5 vs 4.5/5
The Bottom Line
AppFolio is our pick.
Frequently Asked Questions
Is AppFolio or Entrata better?
AppFolio is rated in our evaluation. Both are paid.
What are AppFolio and Entrata used for?
AppFolio: Move beyond traditional property management software with a unified real estate performance platform.. Entrata: Unified property management software leveraging AI and automation for streamlined operations and enhanced resident....
What does AppFolio cost vs Entrata?
AppFolio is a paid tool. Entrata is a paid tool. Visit their websites for detailed pricing.