AppFolio vs Entrata: Which is Better in 2026?
Choosing between AppFolio and Entrata comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: AppFolio is our overall Property Management pick. Pick Entrata if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
AppFolio
Move beyond traditional property management software with a unified real estate performance platform.
Best for you if:
- • You want unified platform eliminates multiple logins and siloed data
- • You want aI-native design reduces manual data entry and automates tasks
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Best for you if:
- • You want unified platform reduces complexity and data silos
- • You want aI and automation significantly increase operational efficiency and reduce manual tasks
| At a Glance | AppFolio | Entrata |
|---|---|---|
Starts at | Custom | Custom |
Best For | Property Management | Property Management |
Rating | 4.6/5 | 4.6/5 |
Free plan | No | No |
Choose AppFolio or Entrata?
Choose AppFolio if
Move beyond traditional property management software with a unified real estate performance platform.
- You want unified platform eliminates multiple logins and siloed data
- You want aI-native design reduces manual data entry and automates tasks
Choose Entrata if
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
- You want unified platform reduces complexity and data silos
- You want aI and automation significantly increase operational efficiency and reduce manual tasks
| Feature | AppFolio | Entrata |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.6/5 1,035 reviews | ★4.6/5 1,264 reviews |
| Categories | Property ManagementReal Estate Investment | Property ManagementAI & Automation |
In-Depth Analysis
AppFolio
Move beyond traditional property management software with a unified real estate performance platform.
Watch out
Add-on costs for specific modules
Strengths
- +Unified platform eliminates multiple logins and siloed data.
- +AI-native design reduces manual data entry and automates tasks.
- +Supports diverse real estate portfolios (multifamily, single-family, student, affordable, commercial).
- +Enhances efficiency and frees up teams for higher-value activities.
- +Offers flexible plans and customizable value-added services.
Weaknesses
- -Minimum spend and unit requirements apply for all plans.
- -Pricing details are not transparently listed and require a quote.
- -May be complex for very small property managers with limited units.
Key features
Entrata
Unified property management software leveraging AI and automation for streamlined operations and enhanced resident...
Strengths
- +Unified platform reduces complexity and data silos.
- +AI and automation significantly increase operational efficiency and reduce manual tasks.
- +Enhanced resident experience through self-service options and personalized interactions.
- +Specialized solutions cater to diverse property types.
- +Provides powerful analytics for data-driven decision making and NOI improvement.
Weaknesses
- -No free tier or trial mentioned, indicating a potentially high barrier to entry for smaller businesses.
- -The extensive feature set might have a steep learning curve for new users.
Key features
Pricing: AppFolio vs Entrata
| Plan | AppFolio | Entrata |
|---|---|---|
| Tier 1 | Contact us Core | N/A |
| Tier 2 | Contact us Plus | N/A |
| Tier 3 | Contact us Max | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on AppFolio pricing and Entrata pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: AppFolio
Want the highest-rated option?
AppFolio: 4.6/5 (1,035 reviews). Entrata: 4.6/5 (1,264 reviews).
Go with: AppFolio
Value user reviews?
AppFolio: 1,035 reviews (4.6/5). Entrata: 1,264 reviews (4.6/5).
Go with: Entrata
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Both are property management tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
AppFolio
- Our pick for this comparison
Entrata
- Larger review base (1,264 reviews)
The Bottom Line
AppFolio is our overall Property Management pick.
Frequently Asked Questions
Is AppFolio or Entrata better?
AppFolio is rated in our evaluation. Both are paid.
What are AppFolio and Entrata used for?
AppFolio: Move beyond traditional property management software with a unified real estate performance platform.. Entrata: Unified property management software leveraging AI and automation for streamlined operations and enhanced resident....
What does AppFolio cost vs Entrata?
AppFolio is a paid tool. Entrata is a paid tool. Visit their websites for detailed pricing.