AppLovin vs Chartboost: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for AppLovin and Chartboost side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
AppLovin
Empower businesses with profitable advertising, customer acquisition, and monetization technologies.
Best for you if:
- • You want simplifies profitable advertising efforts
Chartboost
Maximize your in-app ad revenue with programmatic advertising and AI-powered monetization.
Best for you if:
- • You want drives higher CPMs and fill rates for publishers
| At a Glance | AppLovin | Chartboost |
|---|---|---|
Starts at | Not published | Not published |
Category | Marketing Analytics | Advertising App Monetization |
Rating | 2.4/5 Trustpilot 1.0 · G2 4.2 111 reviews | 2.5/5 G2 2.5 5 reviews |
Free plan | No | No |
Choose AppLovin or Chartboost?
Choose AppLovin if
- You want simplifies profitable advertising efforts
- You want extends advertising reach to streaming TV
- You work in marketing, not advertising
Choose Chartboost if
- You want drives higher CPMs and fill rates for publishers
- You want increases competition and value for ad inventory through real-time bidding
- You work in advertising, not marketing
In-Depth Analysis
AppLovin
Empower businesses with profitable advertising, customer acquisition, and monetization technologies.
Strengths
- Pro: Simplifies profitable advertising efforts
- Pro: Extends advertising reach to streaming TV
- Pro: Provides powerful and measurable analytics
- Pro: Comprehensive suite for acquisition and monetization
Weaknesses
- Con: Specific pricing details are not publicly available
- Con: Requires integration into existing marketing stacks
Key features
Chartboost
Maximize your in-app ad revenue with programmatic advertising and AI-powered monetization.
Strengths
- Pro: Drives higher CPMs and fill rates for publishers
- Pro: Increases competition and value for ad inventory through real-time bidding
- Pro: Provides diversified budget from both brand and performance advertisers
- Pro: Offers full control and transparency over the user experience and ad performance
- Pro: Proven track record with large partners like Zynga
Weaknesses
- Con: Specific pricing structure is not publicly detailed
- Con: Requires SDK integration which may involve development effort
- Con: Focuses primarily on mobile in-app advertising, not broader digital advertising
Key features
Key Takeaways
AppLovin
- Choose if you want empower businesses with profitable advertising, customer acquisition, and monetization technologies
Chartboost
- Choose if you want maximize your in-app ad revenue with programmatic advertising and AI-powered monetization
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings rest on too few reviews to rank (2.4/5 from 111 reviews for AppLovin, 2.5/5 from 5 reviews for Chartboost; we compare ratings only above 20 reviews on both sides).
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do AppLovin and Chartboost compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings rest on too few reviews to rank (2.4/5 from 111 reviews for AppLovin, 2.5/5 from 5 reviews for Chartboost; we compare ratings only above 20 reviews on both sides).
What are AppLovin and Chartboost used for?
AppLovin: Empower businesses with profitable advertising, customer acquisition, and monetization technologies. Chartboost: Maximize your in-app ad revenue with programmatic advertising and AI-powered monetization.
What does AppLovin cost vs Chartboost?
AppLovin has no public paid-plan price on file. Chartboost has no public paid-plan price on file.
What's the main difference between AppLovin and Chartboost?
AppLovin's main strength: simplifies profitable advertising efforts. Chartboost's main strength: drives higher CPMs and fill rates for publishers.