Benchmark Email vs Constant Contact: Which is Better in 2026?
Choosing between Benchmark Email and Constant Contact comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Constant Contact wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Benchmark Email if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Benchmark Email
Effortless email marketing software that drives results, backed by expert support.
Best for you if:
- • You want easy-to-use interface for quick email creation and sending
- • You want transparent and straightforward pricing with no hidden fees
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want easy to use
- • You want good for beginners
| At a Glance | Constant Contact | |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | Email Marketing |
Rating | - | 4.2/5 |
Free plan | Yes | Yes |
Choose Benchmark Email or Constant Contact?
Choose Benchmark Email if
Effortless email marketing software that drives results, backed by expert support.
- You want easy-to-use interface for quick email creation and sending
- You want transparent and straightforward pricing with no hidden fees
Choose Constant Contact if
Established email marketing for small businesses
- You want easy to use
- You want good for beginners
| Feature | Benchmark Email | Constant Contact |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | No ratings yet | ★4.2/5 10,413 reviews |
| Categories | Email MarketingWriting & Content | Email MarketingMarketing Automation |
In-Depth Analysis
Benchmark Email
Effortless email marketing software that drives results, backed by expert support.
Benchmark Email offers a generous Free tier for small businesses getting started with email marketing.
Strengths
- +Easy-to-use interface for quick email creation and sending.
- +Transparent and straightforward pricing with no hidden fees.
- +Offers real human support instead of chatbots or ticket queues.
- +Comprehensive features for contact organization and targeted campaigns.
- +Includes AI tools for content refinement and image generation.
Weaknesses
- -May lack ultra-complex workflow capabilities for very advanced users.
- -Free plan has limitations on contacts and email sends.
- -Pricing scales with contact list size, which can increase costs for larger lists.
Key features
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- +Easy to use
- +Good for beginners
- +Event marketing
- +Templates
- +Phone support
Weaknesses
- -Expensive for features
- -Limited automation
- -Dated interface
- -Competitors better value
- -Per-contact pricing
Key features
Pricing: Benchmark Email vs Constant Contact
| Plan | Benchmark Email | Constant Contact |
|---|---|---|
| Tier 1 | Free Free | $12 month Lite |
| Tier 2 | $37 /mo Pro | $35 month Standard |
| Tier 3 | Contact us Enterprise | $80 month Premium |
Pricing verified from each vendor's public pricing page. Compare in detail on Benchmark Email pricing and Constant Contact pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Benchmark Email
Want the highest-rated option?
Constant Contact is rated 4.2/5. Benchmark Email has no ratings yet.
Go with: Constant Contact
Value user reviews?
Benchmark Email: no ratings yet. Constant Contact: 10,413 reviews (4.2/5).
Go with: Constant Contact
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Constant Contact is rated 4.2/5; Benchmark Email has no ratings yet.
Key Takeaways
Constant Contact
- Free tier available
- Our pick for this comparison
Benchmark Email
- Choose if you want effortless email marketing software that drives results, backed by expert support
The Bottom Line
Constant Contact wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Benchmark Email or Constant Contact better?
Constant Contact is rated in our evaluation. Both are freemium.
What are Benchmark Email and Constant Contact used for?
Benchmark Email: Effortless email marketing software that drives results, backed by expert support.. Constant Contact: Established email marketing for small businesses.
What does Benchmark Email cost vs Constant Contact?
Benchmark Email is freemium (free tier + paid plans). Constant Contact is freemium (free tier + paid plans). Visit their websites for detailed pricing.