BigCommerce vs Seller by Facebook: Which is Better in 2026?
Choosing between BigCommerce and Seller by Facebook comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: BigCommerce is our overall pick for e-commerce platforms workflows. Pick Seller by Facebook if you need e-commerce.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigCommerce
Enterprise e-commerce platform
Best for you if:
- • You need e-commerce platforms features specifically
- • BigCommerce is an e-commerce platform for building online stores
- • It provides hosting, payment processing, and tools for selling across channels
Seller by Facebook
Manage and grow your Facebook Marketplace business
Best for you if:
- • You need something completely free
- • You need e-commerce features specifically
- • Dedicated app for Facebook Marketplace sellers to manage listings, messages, and inventory.
- • AI-assisted listing creation with photo uploads and bulk listing support.
| At a Glance |  BigCommerce |  Seller by Facebook |
|---|---|---|
Starts at | $39/moStandard | FreeFree tier available |
Best For | E-commerce Platforms | E-commerce |
Rating | 4.3/5 | 4.7/5 |
Free plan | No | Yes |
Choose BigCommerce or Seller by Facebook?
Choose BigCommerce if
Enterprise e-commerce platform
- No transaction fees
- Built-in features
- B2B capabilities
- Your work is e-commerce platforms-shaped, not e-commerce-shaped
Choose Seller by Facebook if
Manage and grow your Facebook Marketplace business
- Free to use with no subscription required
- AI speeds up listing creation and reduces manual entry
- All selling activity and messages centralized in one app
- You want a fully free tool (BigCommerce requires payment)
- Your work is e-commerce-shaped, not e-commerce platforms-shaped
| Feature | BigCommerce | Seller by Facebook |
|---|---|---|
| Pricing Model | Paid | Free |
| User Rating | ★4.3/5 906 reviews | ★4.7/5 51 reviews |
| Categories | E-commerce PlatformsSEO Tools | E-commerceSocial Media Management |
In-Depth Analysis
BigCommerce
Enterprise e-commerce platform
Strengths
- +No transaction fees
- +Built-in features
- +B2B capabilities
Weaknesses
- -Learning curve
- -Fewer themes
Key features
Value 75/100. BigCommerce's pricing is fair for its feature set, especially the 'Standard' tier at $39/month which offers unlimited products.
Watch out: Transaction fees if not using BigCommerce Payments
Seller by Facebook
Manage and grow your Facebook Marketplace business
Strengths
- +Free to use with no subscription required
- +AI speeds up listing creation and reduces manual entry
- +All selling activity and messages centralized in one app
Weaknesses
- -Does not support multi-quantity shipping listings (feature requested by users)
- -Only available for iPhone; no Android or web version mentioned
Key features
Value 95/100. The pricing is extremely generous since the entire product is free with all features included, which is rare for a dedicated marketplace management tool.
Watch out: No hidden costs at current free tier
Pricing: BigCommerce vs Seller by Facebook
| Plan | BigCommerce | Seller by Facebook |
|---|---|---|
| Tier 1 | $39 Standard | Free Free |
| Tier 2 | $105 Plus | N/A |
| Tier 3 | $399 Pro | N/A |
| Tier 4 | Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on BigCommerce pricing and Seller by Facebook pricing.
Who Should Use What?
On a budget?
Seller by Facebook is free. BigCommerce is paid.
Go with: Seller by Facebook
Want the highest-rated option?
BigCommerce: 4.3/5 (906 reviews). Seller by Facebook: 4.7/5 (51 reviews).
Go with: Seller by Facebook
Value user reviews?
BigCommerce: 906 reviews (4.3/5). Seller by Facebook: 51 reviews (4.7/5).
Go with: BigCommerce
3 Questions to Help You Decide
What's your budget?
BigCommerce is paid. Seller by Facebook is free. Go with Seller by Facebook if free matters most.
What's your use case?
BigCommerce is a e-commerce platforms tool. Seller by Facebook is in e-commerce. Pick the category that matches your needs.
How important are ratings?
Seller by Facebook is rated higher: 4.7/5 vs 4.3/5.
Key Takeaways
BigCommerce
- Larger review base (906 reviews)
- Our pick for this comparison
Seller by Facebook
- Completely free
- Higher user rating: 4.7/5 vs 4.3/5
- Better fit for e-commerce
The Bottom Line
BigCommerce is our pick. That said, Seller by Facebook is free, hard to beat on price.
Frequently Asked Questions
Is BigCommerce or Seller by Facebook better?
BigCommerce is rated in our evaluation. BigCommerce is paid and Seller by Facebook is free.
What are BigCommerce and Seller by Facebook used for?
BigCommerce: Enterprise e-commerce platform. Seller by Facebook: Manage and grow your Facebook Marketplace business.
What does BigCommerce cost vs Seller by Facebook?
BigCommerce is a paid tool. Seller by Facebook is completely free. Visit their websites for detailed pricing.