BigCommerce vs Seller by Facebook: Which is Better in 2026?
Choosing between BigCommerce and Seller by Facebook comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: BigCommerce wins this matchup. Pick Seller by Facebook if you need e-commerce.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigCommerce
Enterprise e-commerce platform
Best for you if:
- • You want no transaction fees
- • You want built-in features
Seller by Facebook
Manage and grow your Facebook Marketplace business
Best for you if:
- • You want a fully free tool (BigCommerce requires payment)
- • You want free to use with no subscription required
- • You want aI speeds up listing creation and reduces manual entry
| At a Glance | BigCommerce | Seller by Facebook |
|---|---|---|
Starts at | $39/moStandard | FreeFree tier available |
Best For | E-commerce Platforms | E-commerce |
Rating | 4.3/5 | 4.7/5 |
Free plan | No | Yes |
Choose BigCommerce or Seller by Facebook?
Choose BigCommerce if
Enterprise e-commerce platform
- You want no transaction fees
- You want built-in features
- Your work is e-commerce platforms-shaped, not e-commerce-shaped
Choose Seller by Facebook if
Manage and grow your Facebook Marketplace business
- You want a fully free tool (BigCommerce requires payment)
- You want free to use with no subscription required
- You want aI speeds up listing creation and reduces manual entry
- Your work is e-commerce-shaped, not e-commerce platforms-shaped
| Feature | BigCommerce | Seller by Facebook |
|---|---|---|
| Pricing Model | Paid | Free |
| User Rating | ★4.3/5 922 reviews | ★4.7/5 51 reviews |
| Categories | E-commerce PlatformsSEO Tools | E-commerceSocial Media Management |
In-Depth Analysis
BigCommerce
Enterprise e-commerce platform
BigCommerce's pricing is fair for its feature set, especially the 'Standard' tier at $39/month which offers unlimited products.
Watch out
App store add-ons for advanced features
Strengths
- +No transaction fees
- +Built-in features
- +B2B capabilities
Weaknesses
- -Learning curve
- -Fewer themes
Key features
Seller by Facebook
Manage and grow your Facebook Marketplace business
The pricing is extremely generous since the entire product is free with all features included, which is rare for a dedicated marketplace management tool.
Strengths
- +Free to use with no subscription required
- +AI speeds up listing creation and reduces manual entry
- +All selling activity and messages centralized in one app
Weaknesses
- -Does not support multi-quantity shipping listings (feature requested by users)
- -Only available for iPhone; no Android or web version mentioned
Key features
Pricing: BigCommerce vs Seller by Facebook
| Plan | BigCommerce | Seller by Facebook |
|---|---|---|
| Tier 1 | $39 Standard | Free Free |
| Tier 2 | $105 Plus | N/A |
| Tier 3 | $399 Pro | N/A |
| Tier 4 | Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on BigCommerce pricing and Seller by Facebook pricing.
Who Should Use What?
On a budget?
Seller by Facebook is free. BigCommerce is paid.
Go with: Seller by Facebook
Want the highest-rated option?
BigCommerce: 4.3/5 (922 reviews). Seller by Facebook: 4.7/5 (51 reviews).
Go with: Seller by Facebook
Value user reviews?
BigCommerce: 922 reviews (4.3/5). Seller by Facebook: 51 reviews (4.7/5).
Go with: BigCommerce
3 Questions to Help You Decide
What's your budget?
BigCommerce is paid. Seller by Facebook is free. Go with Seller by Facebook if free matters most.
What's your use case?
BigCommerce is a e-commerce platforms tool. Seller by Facebook is in e-commerce. Pick the category that matches your needs.
How important are ratings?
Seller by Facebook is rated higher: 4.7/5 vs 4.3/5.
Key Takeaways
BigCommerce
- Larger review base (922 reviews)
- Our pick for this comparison
Seller by Facebook
- Completely free
- Higher user rating: 4.7/5 vs 4.3/5
- Better fit for e-commerce
The Bottom Line
BigCommerce wins this matchup. That said, Seller by Facebook is free, hard to beat on price.
Frequently Asked Questions
Is BigCommerce or Seller by Facebook better?
BigCommerce is rated in our evaluation. BigCommerce is paid and Seller by Facebook is free.
What are BigCommerce and Seller by Facebook used for?
BigCommerce: Enterprise e-commerce platform. Seller by Facebook: Manage and grow your Facebook Marketplace business.
What does BigCommerce cost vs Seller by Facebook?
BigCommerce is a paid tool. Seller by Facebook is completely free. Visit their websites for detailed pricing.