BigMailer vs HubSpot: Which is Better in 2026?
Choosing between BigMailer and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Best for you if:
- • You need email marketing features specifically
- • Manage multiple email marketing brands/clients from a single dashboard.
- • Consolidates promotional, automation, and transactional emails with unified customer view.
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You need CRM features specifically
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans begin at $15/seat/month with Marketing Professional at $890/month
| At a Glance |  BigMailer |  HubSpot |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Email Marketing | CRM |
Rating | 4.9/5 | 4.2/5 |
Choose BigMailer or HubSpot?
Choose BigMailer if
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
- Centralized management for multiple brands/clients
- Competitive and flexible pricing structure
- Excellent and responsive customer support
- Your work is email marketing-shaped, not CRM-shaped
Choose HubSpot if
CRM platform for scaling businesses
- Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Unified platform eliminates data silos between marketing, sales, and service teams
- Intuitive interface with short learning curve compared to Salesforce
- Your work is CRM-shaped, not email marketing-shaped
| Feature | BigMailer | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.9/5 33 reviews | ★4.2/5 13,321 reviews |
| Categories | Email MarketingMarketing Automation | CRMMarketing Automation |
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Strengths
- +Centralized management for multiple brands/clients
- +Competitive and flexible pricing structure
- +Excellent and responsive customer support
- +Comprehensive features for both promotional and transactional emails
- +Robust email validation helps maintain sender reputation
Weaknesses
- -Amazon SES connection is required for sending on the free plan
- -Additional sending costs apply beyond included limits
- -No support for troubleshooting custom HTML template issues
Key features
HubSpot
CRM platform for scaling businesses
Strengths
- +Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- +Unified platform eliminates data silos between marketing, sales, and service teams
- +Intuitive interface with short learning curve compared to Salesforce
- +Extensive integration marketplace and open API for custom connections
- +HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- -Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- -Marketing contacts model means you pay more as your database grows
- -CMS is less flexible than WordPress for heavily customized websites
- -Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- -Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Pricing: BigMailer vs HubSpot
| Plan | BigMailer | HubSpot |
|---|---|---|
| Tier 1 | $0 Startup | Free Free Tools |
| Tier 2 | $6 per 5000 contacts/mo. Business Basic | $15 /seat/month Starter |
| Tier 3 | $12.5 per 5000 contacts/mo. Business Pro | $890 /month Professional |
| Tier 4 | $10 per 5000 contacts/mo. Agency | $3600 /month Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on BigMailer pricing and HubSpot pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: BigMailer
Want the highest-rated option?
BigMailer: 4.9/5 (33 reviews). HubSpot: 4.2/5 (13,321 reviews).
Go with: BigMailer
Value user reviews?
BigMailer: 33 reviews (4.9/5). HubSpot: 13,321 reviews (4.2/5).
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
BigMailer is a email marketing tool. HubSpot is in CRM. Pick the category that matches your needs.
How important are ratings?
BigMailer is rated higher: 4.9/5 vs 4.2/5.
Key Takeaways
HubSpot
- Larger review base (13,321 reviews)
- Free tier available
- Our pick for this comparison
BigMailer
- Higher user rating: 4.9/5 vs 4.2/5
- Better fit for email marketing
The Bottom Line
HubSpot is our pick.
Frequently Asked Questions
Is BigMailer or HubSpot better?
HubSpot is rated in our evaluation. Both are freemium.
What are BigMailer and HubSpot used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.. HubSpot: CRM platform for scaling businesses.
What does BigMailer cost vs HubSpot?
BigMailer is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.