BigMailer vs HubSpot: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BigMailer and HubSpot side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
HubSpot
CRM platform for scaling businesses
| At a Glance | BigMailer | HubSpot |
|---|---|---|
Starts at | Free plan, paid from $7.50/mo flat, billed monthly Business Lite plan | Free plan, paid from $7/seat/mo, billed monthly Starter plan |
Category | Marketing Automation Email Marketing | CRM Workflow Automation |
Rating | 4.9/5 G2 4.9 · SourceForge 5.0 28 reviews | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. |
Choose BigMailer or HubSpot?
Choose BigMailer if
- You need marketing automation features specifically.
Choose HubSpot if
- You need CRM features specifically.
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
BigMailer's pricing structure is quite generous, especially for agencies and businesses that manage multiple brands.
Strengths
- Pro: Centralized management for multiple brands/clients
- Pro: Competitive and flexible pricing structure
- Pro: Excellent and responsive customer support
- Pro: Comprehensive features for both promotional and transactional emails
- Pro: Robust email validation helps maintain sender reputation
Weaknesses
- Con: Amazon SES connection is required for sending on the free plan
- Con: Additional sending costs apply beyond included limits
- Con: No support for troubleshooting custom HTML template issues
Key features
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Plans and prices: BigMailer vs HubSpot
| Tool | Plans and prices | Source |
|---|---|---|
| BigMailer |
| bigmailer.io/plans-and-pricing read Nov 10, 2026 |
| HubSpot |
| hubspot.com/pricing read Nov 12, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BigMailer pricing and HubSpot pricing.
Key Takeaways
BigMailer
- Higher user rating: 4.9/5 vs 3.9/5
HubSpot
- Worth considering for CRM
What the data shows
On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair.
- BigMailer has the higher user rating (4.9/5 from 28 reviews for BigMailer, 3.9/5 from 19,150 reviews for HubSpot).
- Entry prices are not ranked, they are charged on different bases: BigMailer $7.50/mo flat, billed monthly; HubSpot $7/seat/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BigMailer and HubSpot compare in 2026?
On the data below, BigMailer leads on higher user rating. We do not name an overall winner for this pair. BigMailer has the higher user rating (4.9/5 from 28 reviews for BigMailer, 3.9/5 from 19,150 reviews for HubSpot). Entry prices are not ranked, they are charged on different bases: BigMailer $7.50/mo flat, billed monthly; HubSpot $7/seat/mo, billed monthly. Both have a free plan.
What are BigMailer and HubSpot used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns. HubSpot: CRM platform for scaling businesses.
What does BigMailer cost vs HubSpot?
BigMailer's cheapest paid plan is Business Lite at $7.50/mo flat, billed monthly; it also has a free plan. HubSpot's cheapest paid plan is Starter at $7/seat/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 12, 2026.
What's the main difference between BigMailer and HubSpot?
BigMailer's main strength: centralized management for multiple brands/clients. HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost.
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