BigMailer vs Lemlist: Which is Better in 2026?
Choosing between BigMailer and Lemlist comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Lemlist wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick. Pick BigMailer if you need email marketing.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
Best for you if:
- • You want a free tier before you commit
- • You want centralized management for multiple brands/clients
- • You want competitive and flexible pricing structure
Lemlist
Multichannel sales outreach with AI personalization and lead data
Best for you if:
- • You want multi-channel outreach
- • You want good personalization features
| At a Glance | BigMailer | Lemlist |
|---|---|---|
Starts at | FreeFree tier available | $69/moEmail Pro |
Best For | Email Marketing | Sales Engagement |
Rating | 4.9/5 | 4.6/5 |
Free plan | Yes | No |
Choose BigMailer or Lemlist?
Choose BigMailer if
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
- You want a free tier before you commit
- You want centralized management for multiple brands/clients
- You want competitive and flexible pricing structure
- Your work is email marketing-shaped, not sales engagement-shaped
Choose Lemlist if
Multichannel sales outreach with AI personalization and lead data
- You want multi-channel outreach
- You want good personalization features
- Your work is sales engagement-shaped, not email marketing-shaped
| Feature | BigMailer | Lemlist |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.9/5 28 reviews | ★4.6/5 2,554 reviews |
| Categories | Email MarketingMarketing Automation | Sales EngagementEmail |
In-Depth Analysis
BigMailer
Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.
BigMailer's pricing structure is quite generous, especially for agencies and businesses that manage multiple brands.
Strengths
- +Centralized management for multiple brands/clients
- +Competitive and flexible pricing structure
- +Excellent and responsive customer support
- +Comprehensive features for both promotional and transactional emails
- +Robust email validation helps maintain sender reputation
Weaknesses
- -Amazon SES connection is required for sending on the free plan
- -Additional sending costs apply beyond included limits
- -No support for troubleshooting custom HTML template issues
Key features
Lemlist
Multichannel sales outreach with AI personalization and lead data
Lemlist's pricing is on the higher side compared to some market alternatives, with the Email Pro tier starting at $69/user/month.
Watch out
Enterprise tier requires 5+ user minimum.
Strengths
- +Multi-channel outreach
- +Good personalization features
- +Built-in email warm-up
- +LinkedIn automation
Weaknesses
- -Expensive for solo users
- -Learning curve
- -Limited CRM features
Key features
Pricing: BigMailer vs Lemlist
| Plan | BigMailer | Lemlist |
|---|---|---|
| Tier 1 | $0 Startup | $69 Email Pro |
| Tier 2 | $6 per 5000 contacts/mo. Business Basic | $99 Multichannel Expert |
| Tier 3 | $12.5 per 5000 contacts/mo. Business Pro | Custom Enterprise |
| Tier 4 | $10 per 5000 contacts/mo. Agency | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on BigMailer pricing and Lemlist pricing.
Who Should Use What?
On a budget?
BigMailer has a free tier. Lemlist is paid only.
Go with: BigMailer
Want the highest-rated option?
BigMailer: 4.9/5 (28 reviews). Lemlist: 4.6/5 (2,554 reviews).
Go with: BigMailer
Value user reviews?
BigMailer: 28 reviews (4.9/5). Lemlist: 2,554 reviews (4.6/5).
Go with: Lemlist
3 Questions to Help You Decide
What's your budget?
BigMailer is freemium. Lemlist is paid. BigMailer lets you start free.
What's your use case?
BigMailer is a email marketing tool. Lemlist is in sales engagement. Pick the category that matches your needs.
How important are ratings?
BigMailer is rated higher: 4.9/5 vs 4.6/5.
Key Takeaways
Lemlist
- Larger review base (2,554 reviews)
- Our pick for this comparison
BigMailer
- Has a free tier
- Higher user rating: 4.9/5 vs 4.6/5
- Better fit for email marketing
The Bottom Line
Lemlist wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick. BigMailer has a free tier if you want to test without paying.
Frequently Asked Questions
Is BigMailer or Lemlist better?
Lemlist is rated in our evaluation. BigMailer is freemium and Lemlist is paid.
What are BigMailer and Lemlist used for?
BigMailer: Email marketing platform designed for agencies and businesses to manage multiple brands and campaigns.. Lemlist: Multichannel sales outreach with AI personalization and lead data.
What does BigMailer cost vs Lemlist?
BigMailer is freemium (free tier + paid plans). Lemlist is a paid tool. Visit their websites for detailed pricing.