Brandfolder vs Imagen DAM: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brandfolder and Imagen DAM side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brandfolder
Manage, organize, and distribute all your brand assets
Best for you if:
- • You want digital asset management
Imagen DAM
Empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets.
Best for you if:
- • You want provides complete control over who can access and use media assets
| At a Glance | Brandfolder | Imagen DAM |
|---|---|---|
Starts at | Not published | Not published |
Category | Digital Asset Management Marketing | Digital Asset Management Video & Media |
Rating | 4.5/5 G2 4.4 · Capterra 4.7 1,880 reviews | n/a |
Free plan | No | No |
Watch out for | No public pricing: You cannot self-serve or even estimate costs without engaging sales. This creates information asymmetry that benefits the vendor during negotiations. | n/a |
Choose Brandfolder or Imagen DAM?
Choose Brandfolder if
- You want digital asset management
- You want good for brands
Choose Imagen DAM if
- You want provides complete control over who can access and use media assets
- You want ensures secure sharing and distribution of valuable content globally
In-Depth Analysis
Brandfolder
Manage, organize, and distribute all your brand assets
Brandfolder does not publish pricing, you must talk to sales.
Watch out
No public pricing: You cannot self-serve or even estimate costs without engaging sales. This creates information asymmetry that benefits the vendor during negotiations.
Strengths
- Pro: Digital asset management
- Pro: Good for brands
- Pro: Active development
- Pro: Good features
- Pro: Enterprise ready
Weaknesses
- Con: Expensive
- Con: Enterprise focus
- Con: Learning curve
- Con: Per-user pricing
- Con: Support varies
Key features
Imagen DAM
Empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets.
Strengths
- Pro: Provides complete control over who can access and use media assets.
- Pro: Ensures secure sharing and distribution of valuable content globally.
- Pro: Streamlines media workflows from ingest to archive and distribution.
- Pro: Offers robust redundancy to prevent loss of critical media.
- Pro: Supports complex rights management with granular permissions.
Weaknesses
- Con: Specific pricing details are not publicly available, requiring a demo.
- Con: Requires integration and setup for existing complex infrastructures.
- Con: The platform's full capabilities may require significant organizational adoption and training.
Key features
Plans and prices: Brandfolder vs Imagen DAM
| Tool | Plans and prices | Source |
|---|---|---|
| Brandfolder |
| brandfolder.com/pricing read Oct 3, 2026 |
| Imagen DAM | No plan prices on file | imagen.io |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brandfolder pricing and Imagen DAM pricing.
Key Takeaways
Brandfolder
- Choose if you want manage, organize, and distribute all your brand assets
Imagen DAM
- Choose if you want empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Brandfolder has a published user rating (4.5/5 from 1,880 reviews); Imagen DAM has none we can show.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brandfolder and Imagen DAM compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Brandfolder has a published user rating (4.5/5 from 1,880 reviews); Imagen DAM has none we can show.
What are Brandfolder and Imagen DAM used for?
Brandfolder: Manage, organize, and distribute all your brand assets. Imagen DAM: Empowering organizations to manage, enrich, and distribute large-scale, mission-critical video assets.
What does Brandfolder cost vs Imagen DAM?
Brandfolder has no public paid-plan price on file. Imagen DAM has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 3, 2026.
What's the main difference between Brandfolder and Imagen DAM?
Brandfolder's main strength: digital asset management. Imagen DAM's main strength: provides complete control over who can access and use media assets.