BrandMentions vs Sprout Social: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for BrandMentions and Sprout Social side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, BrandMentions leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
BrandMentions
Unlock AI-driven brand insights and monitor your online presence across web and social media.
Best for you if:
- • You want extensive coverage across numerous social media and web sources, including niche platforms like Reddit, Booking, and Yelp
Sprout Social
Social media management & analytics
Best for you if:
- • You want excellent analytics
| At a Glance | BrandMentions | Sprout Social |
|---|---|---|
Starts at | Not published | From $199/mo, billed monthly Standard plan |
Category | Analytics Social Media Management | Social Media Management Marketing |
Rating | 4.9/5 G2 4.9 · Capterra 4.8 377 reviews | 4.4/5 G2 4.4 7,428 reviews |
Free plan | No | No |
Choose BrandMentions or Sprout Social?
Choose BrandMentions if
- You want extensive coverage across numerous social media and web sources, including niche platforms like Reddit, Booking, and Yelp
- You want real-time alerts ensure immediate awareness of new mentions and links
- You work in analytics, not social media management
Choose Sprout Social if
- You want excellent analytics
- You want social listening
- You work in social media management, not analytics
In-Depth Analysis
BrandMentions
Unlock AI-driven brand insights and monitor your online presence across web and social media.
Strengths
- Pro: Extensive coverage across numerous social media and web sources, including niche platforms like Reddit, Booking, and Yelp.
- Pro: Real-time alerts ensure immediate awareness of new mentions and links.
- Pro: AI-powered sentiment analysis provides a quick understanding of conversation tone.
- Pro: Competitor spying features offer valuable insights into market strategies.
- Pro: Historical data access (up to 10 years) allows for in-depth trend analysis.
Weaknesses
- Con: No free tier available, only a 7-day free trial.
- Con: The Starter plan has limitations on keywords and mentions per month, which might be restrictive for rapidly growing brands.
- Con: Advanced features like API access and extensive historical data are only available on higher-tier plans.
Key features
Sprout Social
Social media management & analytics
Sprout Social's pricing is on the higher end compared to some market alternatives, with the Standard tier starting at $199/month.
Strengths
- Pro: Excellent analytics
- Pro: Social listening
- Pro: Great support
Weaknesses
- Con: Premium pricing
- Con: No free tier
Key features
Plans and prices: BrandMentions vs Sprout Social
| Tool | Plans and prices | Source |
|---|---|---|
| BrandMentions | No plan prices on file | brandmentions.com |
| Sprout Social |
| sproutsocial.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on BrandMentions pricing and Sprout Social pricing.
Key Takeaways
BrandMentions
- Higher user rating: 4.9/5 vs 4.4/5
Sprout Social
- Choose if you want social media management & analytics
What the data shows
On the data below, BrandMentions leads on higher user rating. We do not name an overall winner for this pair.
- BrandMentions has the higher user rating (4.9/5 from 377 reviews for BrandMentions, 4.4/5 from 7,428 reviews for Sprout Social).
- Sprout Social starts at $199/mo, billed monthly; BrandMentions has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do BrandMentions and Sprout Social compare in 2026?
On the data below, BrandMentions leads on higher user rating. We do not name an overall winner for this pair. BrandMentions has the higher user rating (4.9/5 from 377 reviews for BrandMentions, 4.4/5 from 7,428 reviews for Sprout Social). Sprout Social starts at $199/mo, billed monthly; BrandMentions has no public paid plan price on file.
What are BrandMentions and Sprout Social used for?
BrandMentions: Unlock AI-driven brand insights and monitor your online presence across web and social media. Sprout Social: Social media management & analytics.
What does BrandMentions cost vs Sprout Social?
BrandMentions has no public paid-plan price on file. Sprout Social's cheapest paid plan is Standard at $199/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between BrandMentions and Sprout Social?
BrandMentions's main strength: extensive coverage across numerous social media and web sources, including niche platforms like Reddit, Booking, and Yelp. Sprout Social's main strength: excellent analytics.