Buffer vs Later: Which Should You Choose in 2026?
Choosing between Buffer and Later comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Buffer
Grow your audience on social media
Best for you if:
- • You want the higher-rated option (8.3/10 vs 8.2/10)
- • Simple social media scheduling
- • Multi-platform posting
Later
Social media management made easy
Best for you if:
- • Later - visual social planning
- • Drag-and-drop content calendar
| At a Glance |  Buffer |  Later |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 83/100 | 82/100 |
| Feature | Buffer | Later |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 83 | 82 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Marketing | Social Media ManagementWeb Analytics |
How Buffer and Later Compare
Buffer
Grow your audience on social media
Free tier available · 83/100 score
Later
Social media management made easy
Free tier available · 82/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Buffer
Want the highest-rated option?
Buffer: 83/100. Later: 82/100.
Go with: Buffer
Value user reviews?
Neither has user reviews yet.
Go with: Buffer
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Buffer scores higher: 83/100 vs 82/100.
Key Takeaways
Buffer
- Higher score: 83/100 vs 82
- Free tier available
- Our pick for this comparison
Later
The Bottom Line
Buffer (83/100) is our pick.
Frequently Asked Questions
Is Buffer or Later better?
Buffer scores 83/100 in our evaluation. Both are freemium.
What are Buffer and Later used for?
Buffer: Grow your audience on social media. Later: Social media management made easy.
What does Buffer cost vs Later?
Buffer is freemium (free tier + paid plans). Later is freemium (free tier + paid plans). Visit their websites for detailed pricing.