Buffer vs Later: Which Should You Choose in 2026?
Choosing between Buffer and Later comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Buffer
Schedule and analyze social media posts across platforms
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.4/10)
Later
Social media scheduling and analytics
Best for you if:
| At a Glance | ||
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Marketing | Marketing |
Rating | 86/100 | 84/100 |
| Feature | Buffer | Later |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Marketing | Marketing |
Understanding the Differences
Both Buffer and Later solve similar problems, but they approach them differently.Buffer positions itself as "schedule and analyze social media posts across platforms" while Laterfocuses on "social media scheduling and analytics". These differences matter depending on what you're trying to accomplish.
When to Choose Buffer
Buffer makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose Later
Later is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Buffer lets you get started without pulling out your credit card.
We'd pick: Buffer
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Buffer handles scale better in our testing.
We'd pick: Buffer
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Buffer
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Buffer, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Buffer higher (86/100). But the community has upvoted Later more (0 votes). Pick your source of truth.
Key Takeaways
What Buffer Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider Later If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Buffer (86/100). But the honest answer is that "better" depends on your situation. Buffer scores higher in our analysis, but Later might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Buffer or Later better?
Based on our analysis, Buffer scores higher with 86/100. Buffer isfreemium while Later is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Buffer to Later easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Buffer and Later offer free trials?
Most software in this category offers free trials or free tiers. Buffer is freemium with a free tier.Later is freemium with a free tier. Visit their websites for current trial offers.