Buffer vs Metricool: Which Should You Choose in 2026?
Choosing between Buffer and Metricool comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Buffer
Grow your audience on social media
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.6/10)
- • Simple social media scheduling
- • Multi-platform posting
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Best for you if:
- • All-in-one social media planning, scheduling, and analytics.
- • Manages ad campaigns across Google, Facebook, and TikTok from one dashboard.
| At a Glance |  Buffer |  Metricool |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 83/100 | 76/100 |
| Feature | Buffer | Metricool |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 83 | 76 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Marketing | Social Media ManagementAdvertising |
How Buffer and Metricool Compare
Buffer
Grow your audience on social media
Free tier available · 83/100 score
Metricool
Plan, measure, and manage social media content and ads all in one powerful platform.
Free tier available · 76/100 score
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Buffer
Want the highest-rated option?
Buffer: 83/100. Metricool: 76/100.
Go with: Buffer
Value user reviews?
Neither has user reviews yet.
Go with: Buffer
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are social media management tools. Compare their specific features to decide.
How important are ratings?
Buffer scores higher: 83/100 vs 76/100.
Key Takeaways
Buffer
- Higher score: 83/100 vs 76
- Free tier available
- Our pick for this comparison
Metricool
The Bottom Line
Buffer (83/100) is our pick.
Frequently Asked Questions
Is Buffer or Metricool better?
Buffer scores 83/100 in our evaluation. Both are freemium.
What are Buffer and Metricool used for?
Buffer: Grow your audience on social media. Metricool: Plan, measure, and manage social media content and ads all in one powerful platform..
What does Buffer cost vs Metricool?
Buffer is freemium (free tier + paid plans). Metricool is freemium (free tier + paid plans). Visit their websites for detailed pricing.