Bullhorn vs Loxo: Which is Better in 2026?
Choosing between Bullhorn and Loxo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Bullhorn wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Loxo if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Bullhorn
Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation.
Best for you if:
- • You want significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants)
Loxo
The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow.
Best for you if:
- • You want a free tier before you commit
| At a Glance | Bullhorn | Loxo |
|---|---|---|
Starts at | Custom | Free Free plan |
Category | HR & Recruiting CRM | HR & Recruiting CRM |
Rating | 4.2/5 G2 4.2 1,224 reviews | 4.5/5 G2 4.6 · TrustRadius 3.9 180 reviews |
Free plan | No | Yes |
Watch out for | Add-on module pricing | n/a |
Choose Bullhorn or Loxo?
Choose Bullhorn if
- You want significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants)
- You want AI-powered matching delivers a 49% better candidate fit and 24% more placements per head
Choose Loxo if
- You want a free tier before you commit
- You want consolidates multiple recruitment tools into one platform, simplifying workflow
- You want AI-driven features automate data updates and candidate engagement, saving time
In-Depth Analysis
Bullhorn
Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation.
However, the extensive feature sets across various specialized tiers suggest an enterprise-level solution, likely positioning it as expensive for small agencies but potentially fair for larger ones seeking comprehensive, integrated recruitment and staffing management.
Watch out
Add-on module pricing
Strengths
- Pro: Significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants).
- Pro: AI-powered matching delivers a 49% better candidate fit and 24% more placements per head.
- Pro: Provides a comprehensive, end-to-end solution unifying front and back office operations.
- Pro: Offers flexibility with two core platforms (Bullhorn Platform and Salesforce-based Bullhorn Recruitment Cloud) and extensive integrations.
- Pro: Backed by 25+ years of staffing industry expertise and 24/7 global support.
Weaknesses
- Con: Specific pricing details are not publicly available, requiring a demo or direct inquiry.
- Con: The extensive feature set and customization options might require a learning curve for new users or smaller firms.
Key features
Loxo
The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow.
Loxo's pricing starts generously with a Free tier offering core ATS/CRM functionality, which is excellent for individual recruiters or small teams.
Strengths
- Pro: Consolidates multiple recruitment tools into one platform, simplifying workflow.
- Pro: AI-driven features automate data updates and candidate engagement, saving time.
- Pro: Offers a comprehensive suite for the entire recruitment lifecycle, from sourcing to placement.
- Pro: Reduces time-to-hire and overall technology costs.
- Pro: Provides advanced analytics for performance tracking and improvement.
Weaknesses
- Con: No explicit mention of a free tier, suggesting it's a paid-only solution.
- Con: Requires adaptation to a new, integrated workflow for users accustomed to separate tools.
- Con: The extensive feature set might have a learning curve for new users.
Key features
Pricing: Bullhorn vs Loxo
| Plan | Bullhorn | Loxo |
|---|---|---|
| Tier 1 | Contact us Bullhorn Platform | $0 Free |
| Tier 2 | Contact us Front Office Enterprise | $169 Per user/month Basic |
| Tier 3 | Contact us Complete Front to Back Solution | Contact us Professional |
| Tier 4 | Contact us Recruitment Cloud ATS | Contact us Enterprise |
| Tier 5 | Contact us Recruitment Cloud Front Office | N/A |
| Tier 6 | Contact us Recruitment Cloud Workforce Edition | N/A |
| Tier 7 | Contact us Recruitment Cloud 360 | N/A |
| Tier 8 | Contact us Recruitment Automation | N/A |
| Tier 9 | Contact us Amplify | N/A |
| Tier 10 | Contact us Middle Office | N/A |
| Tier 11 | Contact us Search & Match | N/A |
| Tier 12 | Contact us Onboarding | N/A |
| Tier 13 | Contact us VMS Automation | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Bullhorn pricing and Loxo pricing.
Key Takeaways
Bullhorn
- Larger review base (1,224 reviews)
- Our pick for this comparison
Loxo
- Has a free tier
- Higher user rating: 4.5/5 vs 4.2/5
The Bottom Line
Bullhorn wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Loxo has a free tier if you want to test without paying.
Frequently Asked Questions
Is Bullhorn or Loxo better in 2026?
Bullhorn wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Bullhorn for HR & recruiting workflows (main strength: significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants)). Pick Loxo for HR & recruiting workflows (main strength: consolidates multiple recruitment tools into one platform, simplifying workflow).
What are Bullhorn and Loxo used for?
Bullhorn: Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation. Loxo: The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow.
What does Bullhorn cost vs Loxo?
Bullhorn pricing is on their site. Loxo's paid plans start at Free (Basic).
What's the main difference between Bullhorn and Loxo?
Bullhorn's main strength: significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants). Loxo's main strength: consolidates multiple recruitment tools into one platform, simplifying workflow.