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Bullhorn vs Loxo: Which is Better in 2026?

Choosing between Bullhorn and Loxo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.

Bottom line: Bullhorn is our overall pick for HR & recruiting workflows. Pick Loxo if you need a free tier to start with.

··Methodology
Editor reviewed0 verified reviews comparedPricing checked May 2026

Short on time? Here's the quick answer

We've tested both tools. Here's who should pick what:

Bullhorn

Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation.

Best for you if:

  • AI-powered ATS & CRM for staffing and recruitment agencies.
  • Automates repetitive tasks like sourcing, screening, and timecard chasing.

Loxo

The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow.

Best for you if:

  • • You want to try before committing
  • Unifies ATS, CRM, sourcing, and outreach into one AI-powered platform.
  • Automates candidate data updates and multi-channel engagement.
At a Glance
BullhornBullhorn
LoxoLoxo
Starts at
Contact us/moBullhorn Platform
$169 Per user/month/moBasic
Best For
HR & RecruitingHR & Recruiting
Rating
--

Choose Bullhorn or Loxo?

Bullhorn

Choose Bullhorn if

Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation.

  • Significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants).
  • AI-powered matching delivers a 49% better candidate fit and 24% more placements per head.
  • Provides a comprehensive, end-to-end solution unifying front and back office operations.
Loxo

Choose Loxo if

The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow.

  • Consolidates multiple recruitment tools into one platform, simplifying workflow.
  • AI-driven features automate data updates and candidate engagement, saving time.
  • Offers a comprehensive suite for the entire recruitment lifecycle, from sourcing to placement.
FeatureBullhornLoxo
Pricing ModelPaidFreemium
User Rating
4.2/5
1,224 reviews
No ratings yet
Categories
HR & RecruitingCRM
HR & RecruitingCRM

In-Depth Analysis

BullhornBullhorn

Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation.

Strengths

  • +Significantly increases recruiter efficiency and output (e.g., 30% faster ramp-up for junior recruiters, 8-10 hours saved per week for consultants).
  • +AI-powered matching delivers a 49% better candidate fit and 24% more placements per head.
  • +Provides a comprehensive, end-to-end solution unifying front and back office operations.
  • +Offers flexibility with two core platforms (Bullhorn Platform and Salesforce-based Bullhorn Recruitment Cloud) and extensive integrations.
  • +Backed by 25+ years of staffing industry expertise and 24/7 global support.

Weaknesses

  • -Specific pricing details are not publicly available, requiring a demo or direct inquiry.
  • -The extensive feature set and customization options might require a learning curve for new users or smaller firms.

Key features

AI Assistant for message writing, summarization, and personalization within ATSAI-powered Search & Match for candidate ranking and job fitAutomated recruitment workflows (sourcing, scheduling, follow-ups)Mobile-first ATS & CRM for remote accessCRM for client relationship managementEmail integration (Gmail, Outlook) for tracking and actions
Starts at Contact us/mo

LoxoLoxo

The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow.

Strengths

  • +Consolidates multiple recruitment tools into one platform, simplifying workflow.
  • +AI-driven features automate data updates and candidate engagement, saving time.
  • +Offers a comprehensive suite for the entire recruitment lifecycle, from sourcing to placement.
  • +Reduces time-to-hire and overall technology costs.
  • +Provides advanced analytics for performance tracking and improvement.

Weaknesses

  • -No explicit mention of a free tier, suggesting it's a paid-only solution.
  • -Requires adaptation to a new, integrated workflow for users accustomed to separate tools.
  • -The extensive feature set might have a learning curve for new users.

Key features

AI-powered Talent Intelligence PlatformApplicant Tracking System (ATS)Recruitment CRM with self-updating agentSourcing from a large talent directoryAccess to verified personal emails & mobile numbersMulti-channel outreach campaigns (SMS, phone, email)
Starts at $169 Per user/month/mo

Pricing: Bullhorn vs Loxo

PlanBullhornLoxo
Tier 1
Contact us
Bullhorn Platform
$0
Free
Tier 2
Contact us
Front Office Enterprise
$169 Per user/month
Basic
Tier 3
Contact us
Complete Front to Back Solution
Contact us
Professional
Tier 4
Contact us
Recruitment Cloud ATS
Contact us
Enterprise
Tier 5
Contact us
Recruitment Cloud Front Office
N/A
Tier 6
Contact us
Recruitment Cloud Workforce Edition
N/A
Tier 7
Contact us
Recruitment Cloud 360
N/A
Tier 8
Contact us
Recruitment Automation
N/A
Tier 9
Contact us
Amplify
N/A
Tier 10
Contact us
Middle Office
N/A
Tier 11
Contact us
Search & Match
N/A
Tier 12
Contact us
Onboarding
N/A
Tier 13
Contact us
VMS Automation
N/A

Pricing verified from each vendor's public pricing page. Compare in detail on Bullhorn pricing and Loxo pricing.

Who Should Use What?

On a budget?

Loxo has a free tier. Bullhorn is paid only.

Go with: Loxo

Want the highest-rated option?

Neither has user reviews yet.

Go with: Bullhorn

Value user reviews?

Neither has user reviews yet.

Go with: Bullhorn

3 Questions to Help You Decide

1

What's your budget?

Bullhorn is paid. Loxo is freemium. Loxo lets you start free.

2

What's your use case?

Both are hr & recruiting tools. Compare their specific features to decide.

3

How important are ratings?

Neither has user reviews yet.

Key Takeaways

Bullhorn

  • Our pick for this comparison

Loxo

  • Has a free tier

The Bottom Line

Bullhorn is our pick. Loxo has a free tier if you want to test without paying.

Frequently Asked Questions

Is Bullhorn or Loxo better?

Bullhorn is rated in our evaluation. Bullhorn is paid and Loxo is freemium.

What are Bullhorn and Loxo used for?

Bullhorn: Empower staffing agencies to scale recruitment, boost placements, and maximize profitability with AI and automation.. Loxo: The AI-native Talent Intelligence Platform combining ATS, CRM, sourcing, and outreach into one unified workflow..

What does Bullhorn cost vs Loxo?

Bullhorn is a paid tool. Loxo is freemium (free tier + paid plans). Visit their websites for detailed pricing.

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