Campaign Monitor vs iContact: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Campaign Monitor and iContact side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Campaign Monitor leads on higher user rating and a free plan; iContact leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Campaign Monitor
Email marketing for growing businesses
Best for you if:
- • You want a free tier before you commit
iContact
Easy email marketing platform to boost engagement and drive conversions for small businesses.
Best for you if:
- • You want user-friendly interface and drag-and-drop builder make email creation easy for non-coders
| At a Glance | Campaign Monitor | iContact |
|---|---|---|
Starts at | Free plan, paid from $12/mo, billed monthly Lite plan | From $9/mo, billed monthly Standard plan |
Category | Email Marketing Marketing Automation | Email Marketing Marketing Automation |
Rating | 4.2/5 G2 4.1 · Capterra 4.5 · Trustpilot 3.8 1,459 reviews | 3.7/5 G2 4.1 · Capterra 4.5 · Trustpilot 2.2 2,011 reviews |
Free plan | Yes | No |
Choose Campaign Monitor or iContact?
Choose Campaign Monitor if
- You want a free tier before you commit
- You want beautiful templates
- You want easy drag-and-drop
Choose iContact if
- You want user-friendly interface and drag-and-drop builder make email creation easy for non-coders
- You want AI-powered content assistant helps overcome writer's block and suggests personalized ideas
- Budget matters ($9/mo, billed monthly vs $12/mo, billed monthly)
In-Depth Analysis
Campaign Monitor
Email marketing for growing businesses
Campaign Monitor's pricing starts fairly with a generous Free tier and a competitive Lite tier at $12/month.
Strengths
- Pro: Beautiful templates
- Pro: Easy drag-and-drop
- Pro: Good analytics
- Pro: Brand consistency
Weaknesses
- Con: Limited automation triggers
- Con: Per-campaign pricing confusing
- Con: Basic segmentation
Key features
iContact
Easy email marketing platform to boost engagement and drive conversions for small businesses.
iContact's pricing is quite competitive for small businesses, with the Standard tier starting at $9/month offering a solid set of features.
Strengths
- Pro: User-friendly interface and drag-and-drop builder make email creation easy for non-coders.
- Pro: AI-powered content assistant helps overcome writer's block and suggests personalized ideas.
- Pro: Comprehensive automation and segmentation tools allow for highly targeted campaigns.
- Pro: Affordable pricing plans suitable for small businesses.
- Pro: Strong customer support noted by long-term users.
Weaknesses
- Con: Specific limitations of the free trial or lower-tier plans are not explicitly detailed.
- Con: The extent of AI content assistant capabilities beyond suggestions is not fully elaborated.
Key features
Plans and prices: Campaign Monitor vs iContact
| Tool | Plans and prices | Source |
|---|---|---|
| Campaign Monitor |
| campaignmonitor.com/pricing read Oct 18, 2026 |
| iContact |
| icontact.com/pricing read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Campaign Monitor pricing and iContact pricing.
Key Takeaways
Campaign Monitor
- Higher user rating: 4.2/5 vs 3.7/5
- Has a free plan
iContact
- Lower entry price: $9/mo, billed monthly vs $12/mo, billed monthly
What the data shows
On the data below, Campaign Monitor leads on higher user rating and a free plan; iContact leads on lower entry price. We do not name an overall winner for this pair.
- Campaign Monitor has the higher user rating (4.2/5 from 1,459 reviews for Campaign Monitor, 3.7/5 from 2,011 reviews for iContact).
- iContact has the lower entry price: $9/mo, billed monthly (Standard) against $12/mo, billed monthly (Lite) for Campaign Monitor.
- Only Campaign Monitor has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Campaign Monitor and iContact compare in 2026?
On the data below, Campaign Monitor leads on higher user rating and a free plan; iContact leads on lower entry price. We do not name an overall winner for this pair. Campaign Monitor has the higher user rating (4.2/5 from 1,459 reviews for Campaign Monitor, 3.7/5 from 2,011 reviews for iContact). iContact has the lower entry price: $9/mo, billed monthly (Standard) against $12/mo, billed monthly (Lite) for Campaign Monitor. Only Campaign Monitor has a free plan.
What are Campaign Monitor and iContact used for?
Campaign Monitor: Email marketing for growing businesses. iContact: Easy email marketing platform to boost engagement and drive conversions for small businesses.
What does Campaign Monitor cost vs iContact?
Campaign Monitor's cheapest paid plan is Lite at $12/mo, billed monthly; it also has a free plan. iContact's cheapest paid plan is Standard at $9/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 18, 2026.
What's the main difference between Campaign Monitor and iContact?
Campaign Monitor's main strength: beautiful templates. iContact's main strength: user-friendly interface and drag-and-drop builder make email creation easy for non-coders.