Campaign Monitor Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Campaign Monitor worth the price?
Campaign Monitor's pricing starts fairly with a generous Free tier and a competitive Lite tier at $12/month.
However, the jump to Premier at $159/month for advanced features seems quite steep compared to the Essentials tier at $29/month. This pricing structure is best for small to medium businesses needing robust email marketing without enterprise-level complexity.
Pricing Plans
Free
$0
- 500 contacts
- 500 emails/month
- Drag-and-drop builder
- Basic templates
- Limited analytics
Lite
$12
- 5x subscriber emails/month
- Custom coded templates
- Unlimited signup forms
- AI Writer
- Automated emails
- Transactional emails
Essentials
$29
- Unlimited email sends
- Priority support
- All core features
- Inbox preview
- Unlimited automated emails
Premier
$159
- Premier support with phone
- Advanced engagement segments
- Send time optimization
- Email section locking
- Advanced link tracking
Enterprise
Custom
- Dedicated account manager
- Multi-brand management
- Proactive deliverability monitoring
- Quarterly business reviews
- Enterprise-grade security
Hidden Costs & Gotchas
Contact list size directly impacts tier price
Higher tiers are significantly more expensive
Enterprise features require custom quotes
No annual discount explicitly stated for lower tiers
Which Plan Do You Need?
Small businesses starting email marketing
Growing businesses needing automation
Companies requiring advanced email analytics
How Campaign Monitor Compares to Competitors
Compared to Mailchimp, Campaign Monitor's Lite tier at $12 offers more features than Mailchimp's Essentials plan which starts around $15 for similar contact counts. However, Constant Contact offers more robust CRM integrations at lower price points for their basic plans, making Campaign Monitor's higher tiers seem less competitive for businesses prioritizing integrated CRM.
Campaign Monitor Pricing FAQ
How much does Campaign Monitor cost?
Campaign Monitor starts at $12/month on the Lite plan. It offers 3 paid tiers ranging from $12/month up to $159/month. A free plan is also available with limited features.
Does Campaign Monitor have a free plan?
Yes. Campaign Monitor offers a free plan called "Free". It includes: 500 contacts, 500 emails/month, Drag-and-drop builder.
What is the cheapest Campaign Monitor paid plan?
The cheapest paid plan for Campaign Monitor is "Lite" at $12/month. Key features include: 5x subscriber emails/month, Custom coded templates, Unlimited signup forms.
Is there a cheaper alternative to Campaign Monitor?
Yes. Popular alternatives to Campaign Monitor include Dotdigital, iContact, Loops. Free alternatives include Loops. Compare them side-by-side on Toolradar.
Cheaper alternatives to Campaign Monitor
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
