Clicky vs Microsoft Clarity: Which is Better in 2026?
Choosing between Clicky and Microsoft Clarity comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Microsoft Clarity wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick Clicky if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clicky
Real-time web analytics with heatmaps
Best for you if:
- • You want real-time analytics
- • You want privacy friendly
Microsoft Clarity
Free heatmaps and session recordings
Best for you if:
- • You want a fully free tool (Clicky requires payment)
- • You want free heatmaps and recordings
- • You want easy setup
| At a Glance | Clicky | Microsoft Clarity |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Web Analytics | Web Analytics |
Rating | 4.6/5 | 4.6/5 |
Free plan | Yes | Yes |
Choose Clicky or Microsoft Clarity?
Choose Clicky if
Real-time web analytics with heatmaps
- You want real-time analytics
- You want privacy friendly
Choose Microsoft Clarity if
Free heatmaps and session recordings
- You want a fully free tool (Clicky requires payment)
- You want free heatmaps and recordings
- You want easy setup
| Feature | Clicky | Microsoft Clarity |
|---|---|---|
| Pricing Model | Freemium | Free |
| User Rating | ★4.6/5 71 reviews | ★4.6/5 113 reviews |
| Categories | Web AnalyticsHeatmaps | Web AnalyticsHeatmaps |
In-Depth Analysis
Clicky
Real-time web analytics with heatmaps
Clicky's pricing is quite generous, especially for smaller websites.
Watch out
Annual billing saves ~20%
Strengths
- +Real-time analytics
- +Privacy friendly
- +Heatmaps included
- +Fair pricing
- +Good for small sites
Weaknesses
- -UI dated
- -Less features than GA
- -Limited integrations
- -Reporting basic
- -Updates slow
Key features
Microsoft Clarity
Free heatmaps and session recordings
Microsoft Clarity offers an exceptionally generous pricing model, being entirely free.
Watch out
Potential for data storage limits (unspecified).
Strengths
- +Free heatmaps and recordings
- +Easy setup
- +Good insights
- +GDPR compliant option
- +Unlimited traffic
Weaknesses
- -Less features than paid tools
- -Microsoft ecosystem
- -Privacy concerns
- -Basic analytics
- -Limited filtering
Key features
Pricing: Clicky vs Microsoft Clarity
| Plan | Clicky | Microsoft Clarity |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $9.99 month Pro | N/A |
| Tier 3 | $14.99 month Pro Plus | N/A |
| Tier 4 | $19.99 month Pro Platinum | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Clicky pricing and Microsoft Clarity pricing.
Who Should Use What?
On a budget?
Microsoft Clarity is free. Clicky is freemium.
Go with: Microsoft Clarity
Want the highest-rated option?
Clicky: 4.6/5 (71 reviews). Microsoft Clarity: 4.6/5 (113 reviews).
Go with: Clicky
Value user reviews?
Clicky: 71 reviews (4.6/5). Microsoft Clarity: 113 reviews (4.6/5).
Go with: Microsoft Clarity
3 Questions to Help You Decide
What's your budget?
Clicky is freemium. Microsoft Clarity is free. Go with Microsoft Clarity if free matters most.
What's your use case?
Both are web analytics tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.6/5.
Key Takeaways
Microsoft Clarity
- Larger review base (113 reviews)
- Completely free
- Our pick for this comparison
Clicky
- Choose if you want real-time web analytics with heatmaps
The Bottom Line
Microsoft Clarity wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is Clicky or Microsoft Clarity better?
Microsoft Clarity is rated in our evaluation. Clicky is freemium and Microsoft Clarity is free.
What are Clicky and Microsoft Clarity used for?
Clicky: Real-time web analytics with heatmaps. Microsoft Clarity: Free heatmaps and session recordings.
What does Clicky cost vs Microsoft Clarity?
Clicky is freemium (free tier + paid plans). Microsoft Clarity is completely free. Visit their websites for detailed pricing.