Contentful vs KeystoneJS: Which Should You Choose in 2026?
Choosing between Contentful and KeystoneJS comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Contentful
Composable content platform
Best for you if:
- • You want the higher-rated option (8.8/10 vs 8.4/10)
- • You need headless cms features specifically
- • Enterprise headless CMS with free tier and Basic at $300/month for API-first content
- • Delivers content via REST and GraphQL to websites, apps, and IoT devices
KeystoneJS
Headless CMS and GraphQL API framework
Best for you if:
- • You need something completely free
- • You need graphql tools features specifically
- • KeystoneJS is an open-source headless CMS and application framework for Node.js
- • It provides a GraphQL API, admin UI, and flexible content modeling
| At a Glance |  Contentful |  KeystoneJS |
|---|---|---|
Price | Free + Paid | Free |
Best For | Headless CMS | GraphQL Tools |
Rating | 88/100 | 84/100 |
| Feature | Contentful | KeystoneJS |
|---|---|---|
| Pricing Model | Freemium | Free |
| Editorial Score | 88 | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Headless CMSAPI Tools | GraphQL ToolsHeadless CMS |
Understanding the Differences
Both Contentful and KeystoneJS solve similar problems, but they approach them differently.Contentful positions itself as "composable content platform" while KeystoneJSfocuses on "headless cms and graphql api framework". These differences matter depending on what you're trying to accomplish.
When to Choose Contentful
Contentful makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 88/100, it's our top pick in this comparison.
When to Choose KeystoneJS
KeystoneJS is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Contentful lets you get started without pulling out your credit card.
We'd pick: Contentful
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Contentful handles scale better in our testing.
We'd pick: Contentful
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Contentful
Still not sure? Answer these 3 questions
How much can you spend?
Zero budget? KeystoneJS won't cost you anything.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Contentful higher (88/100). But the community has upvoted KeystoneJS more (0 votes). Pick your source of truth.
Key Takeaways
What Contentful Does Better
- Higher overall score (88/100)
- Our recommendation for most use cases
Consider KeystoneJS If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Contentful (88/100). But the honest answer is that "better" depends on your situation. Contentful scores higher in our analysis, but KeystoneJS might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Contentful or KeystoneJS better?
Based on our analysis, Contentful scores higher with 88/100. Contentful isfreemium while KeystoneJS is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Contentful to KeystoneJS easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Contentful and KeystoneJS offer free trials?
Most software in this category offers free trials or free tiers. Contentful is freemium with a free tier.KeystoneJS is completely free. Visit their websites for current trial offers.