Crazy Egg vs VWO: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Crazy Egg and VWO side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Crazy Egg leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Crazy Egg
Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.
Best for you if:
- • You want a free tier before you commit
VWO
Experimentation and conversion optimization
Best for you if:
- • You want good A/B testing
| At a Glance | Crazy Egg | VWO |
|---|---|---|
Starts at | Free plan, paid from $29/mo, billed monthly Starter plan | Free plan, paid from $299/mo, billed monthly Growth plan |
Category | Web Analytics Heatmaps | A/B Testing Marketing |
Rating | 4.3/5 G2 4.2 · Capterra 4.4 214 reviews | 4.4/5 G2 4.4 · Capterra 4.5 1,020 reviews |
Free plan | Yes | No |
Watch out for | Overage fees for exceeding pageview limits | n/a |
Choose Crazy Egg or VWO?
Choose Crazy Egg if
- You want a free tier before you commit
- You want easy to set up
- You want visual insights
- Budget matters ($29/mo, billed monthly vs $299/mo, billed monthly)
- You work in web analytics, not a/b testing
Choose VWO if
- You want good A/B testing
- You want heatmaps
- You work in a/b testing, not web analytics
In-Depth Analysis
Crazy Egg
Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior.
Crazy Egg's pricing, particularly at the Starter ($29) and Plus ($99) tiers, appears fair for businesses needing basic to moderate website optimization tools.
Watch out
Overage fees for exceeding pageview limits
Strengths
- Pro: Easy to set up
- Pro: Visual insights
- Pro: Good A/B testing
- Pro: Affordable
Weaknesses
- Con: Limited free tier
- Con: Basic compared to Hotjar
- Con: Pageview limits
Key features
VWO
Experimentation and conversion optimization
VWO's pricing is on the expensive side compared to market alternatives, especially the 'Growth' tier starting from $299/month.
Strengths
- Pro: Good A/B testing
- Pro: Heatmaps
- Pro: Session recordings
- Pro: Fair pricing
- Pro: Good support
Weaknesses
- Con: UI dated
- Con: Learning curve
- Con: Per-feature pricing
- Con: Setup complexity
- Con: Less known than Optimizely
Key features
Plans and prices: Crazy Egg vs VWO
| Tool | Plans and prices | Source |
|---|---|---|
| Crazy Egg |
| crazyegg.com/pricing read Nov 1, 2026 |
| VWO |
| vwo.com/pricing read Oct 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Crazy Egg pricing and VWO pricing.
Key Takeaways
Crazy Egg
- Lower entry price: $29/mo, billed monthly vs $299/mo, billed monthly
VWO
- Choose if you want experimentation and conversion optimization
What the data shows
On the data below, Crazy Egg leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.3/5 from 214 reviews for Crazy Egg, 4.4/5 from 1,020 reviews for VWO).
- Crazy Egg has the lower entry price: $29/mo, billed monthly (Starter) against $299/mo, billed monthly (Growth) for VWO.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Crazy Egg and VWO compare in 2026?
On the data below, Crazy Egg leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.3/5 from 214 reviews for Crazy Egg, 4.4/5 from 1,020 reviews for VWO). Crazy Egg has the lower entry price: $29/mo, billed monthly (Starter) against $299/mo, billed monthly (Growth) for VWO. Both have a free plan.
What are Crazy Egg and VWO used for?
Crazy Egg: Optimize your website with heatmaps, recordings, surveys, and A/B testing to understand user behavior. VWO: Experimentation and conversion optimization.
What does Crazy Egg cost vs VWO?
Crazy Egg's cheapest paid plan is Starter at $29/mo, billed monthly; it also has a free plan. VWO's cheapest paid plan is Growth at $299/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Crazy Egg and VWO?
Crazy Egg's main strength: easy to set up. VWO's main strength: good A/B testing.