Cvent vs ON24: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Cvent and ON24 side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Cvent
Manage in-person, virtual, and hybrid events
Best for you if:
- • You want comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis
ON24
Turn digital engagement into pipeline with AI-powered events
Best for you if:
- • You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
| At a Glance | Cvent | ON24 |
|---|---|---|
Starts at | Not published | Not published |
Category | Marketing Automation Event Platforms | Event Platforms Marketing Automation |
Rating | 4.4/5 G2 4.3 · Capterra 4.5 3,405 reviews | 4.3/5 G2 4.3 · TrustRadius 4.2 · Capterra 4.3 1,904 reviews |
Free plan | No | No |
Watch out for | Enterprise tier has typical 9% annual uplift. | Virtual events add-on suggests extra cost for this feature. |
Choose Cvent or ON24?
Choose Cvent if
- You want comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis
- You want extensive suite of tools for both in-person and virtual events, including registration, marketing, attendee engagement, and onsite management
- You work in marketing automation, not event platforms
Choose ON24 if
- You want #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- You want AI engine repurposes single events into multi-channel content campaigns
- You work in event platforms, not marketing automation
In-Depth Analysis
Cvent
Manage in-person, virtual, and hybrid events
Cvent's pricing, hidden behind 'Contact Sales' for both Professional and Enterprise tiers, suggests an expensive, enterprise-focused solution.
Watch out
Enterprise tier has typical 9% annual uplift.
Strengths
- Pro: Comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis.
- Pro: Extensive suite of tools for both in-person and virtual events, including registration, marketing, attendee engagement, and onsite management.
- Pro: Robust integration capabilities to connect event data with other business systems for improved insights and lead management.
- Pro: Offers specialized solutions for venue and vendor sourcing, with access to a large network of venues and service providers.
- Pro: Provides 24/7 customer support and boasts a high number of 5-star ratings, indicating strong customer satisfaction.
Weaknesses
- Con: Pricing information is not transparently available and requires direct contact for a quote, which can be a barrier for initial evaluation.
- Con: The vast array of features might present a steep learning curve for new users or smaller organizations with simpler event needs.
- Con: Some advanced features like Enterprise Venue Sourcing, Reposite, and premium integrations are add-ons, potentially increasing overall cost.
Key features
ON24
Turn digital engagement into pipeline with AI-powered events
However, the comprehensive feature sets across Essentials, Standard, and Advanced tiers suggest it's geared towards larger enterprises with significant budgets, likely making it an expensive option for SMBs.
Watch out
Virtual events add-on suggests extra cost for this feature.
Strengths
- Pro: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews
- Pro: AI engine repurposes single events into multi-channel content campaigns
- Pro: Deep first-party data capture without relying on third-party cookies
- Pro: Strong enterprise integrations with Salesforce, Marketo, and HubSpot
- Pro: Proven ROI, customers report up to 12X pipeline return in 6 months
Weaknesses
- Con: No publicly listed pricing, requires sales consultation
- Con: Primarily designed for enterprise B2B, overkill for small teams
- Con: Learning curve for setting up advanced personalization and analytics
- Con: Event customization options can feel rigid compared to newer platforms
Key features
Plans and prices: Cvent vs ON24
| Tool | Plans and prices | Source |
|---|---|---|
| Cvent |
| cvent.com read Oct 15, 2026 |
| ON24 | No plan prices on file | on24.com/pricing read Oct 6, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Cvent pricing and ON24 pricing.
Key Takeaways
Cvent
- Choose if you want manage in-person, virtual, and hybrid events
ON24
- Choose if you want turn digital engagement into pipeline with AI-powered events
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 3,405 reviews for Cvent, 4.3/5 from 1,904 reviews for ON24).
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Cvent and ON24 compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 3,405 reviews for Cvent, 4.3/5 from 1,904 reviews for ON24).
What are Cvent and ON24 used for?
Cvent: Manage in-person, virtual, and hybrid events. ON24: Turn digital engagement into pipeline with AI-powered events.
What does Cvent cost vs ON24?
Cvent has no public paid-plan price on file. ON24 has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.
What's the main difference between Cvent and ON24?
Cvent's main strength: comprehensive all-in-one platform for managing the entire event lifecycle, from planning to post-event analysis. ON24's main strength: #1 ranked Enterprise Webinar Software on G2 with 1,200+ reviews.