Ecwid vs Seller by Facebook: Which is Better in 2026?
Choosing between Ecwid and Seller by Facebook comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Ecwid is our overall pick for e-commerce platforms workflows. Pick Seller by Facebook if you need e-commerce.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Ecwid
E-commerce platform that embeds anywhere
Best for you if:
- • You need e-commerce platforms features specifically
- • Ecwid is an e-commerce platform that adds online stores to existing websites
- • It embeds shopping carts on any site, social media, or marketplace with synced inventory
Seller by Facebook
Manage and grow your Facebook Marketplace business
Best for you if:
- • You need something completely free
- • You need e-commerce features specifically
- • Dedicated app for Facebook Marketplace sellers to manage listings, messages, and inventory.
- • AI-assisted listing creation with photo uploads and bulk listing support.
| At a Glance |  Ecwid |  Seller by Facebook |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | E-commerce Platforms | E-commerce |
Rating | 4.6/5 | 4.7/5 |
Free plan | Yes | Yes |
Choose Ecwid or Seller by Facebook?
Choose Ecwid if
E-commerce platform that embeds anywhere
- Easy to add to any site
- Free tier available
- Multi-channel
- Your work is e-commerce platforms-shaped, not e-commerce-shaped
Choose Seller by Facebook if
Manage and grow your Facebook Marketplace business
- Free to use with no subscription required
- AI speeds up listing creation and reduces manual entry
- All selling activity and messages centralized in one app
- You want a fully free tool (Ecwid requires payment)
- Your work is e-commerce-shaped, not e-commerce platforms-shaped
| Feature | Ecwid | Seller by Facebook |
|---|---|---|
| Pricing Model | Freemium | Free |
| User Rating | ★4.6/5 989 reviews | ★4.7/5 51 reviews |
| Categories | E-commerce PlatformsWebsite Builders | E-commerceSocial Media Management |
In-Depth Analysis
Ecwid
E-commerce platform that embeds anywhere
Strengths
- +Easy to add to any site
- +Free tier available
- +Multi-channel
- +POS included
- +Good for small business
Weaknesses
- -Limited customization
- -Transaction fees on some plans
- -SEO limitations
- -Feature limits on lower tiers
- -Less powerful than Shopify
Key features
Value 85/100. Ecwid's pricing is quite generous, especially with its robust Free tier offering 10 products.
Watch out: Transaction fees from payment gateways
Seller by Facebook
Manage and grow your Facebook Marketplace business
Strengths
- +Free to use with no subscription required
- +AI speeds up listing creation and reduces manual entry
- +All selling activity and messages centralized in one app
Weaknesses
- -Does not support multi-quantity shipping listings (feature requested by users)
- -Only available for iPhone; no Android or web version mentioned
Key features
Value 95/100. The pricing is extremely generous since the entire product is free with all features included, which is rare for a dedicated marketplace management tool.
Watch out: No hidden costs at current free tier
Pricing: Ecwid vs Seller by Facebook
| Plan | Ecwid | Seller by Facebook |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $19 month Venture | N/A |
| Tier 3 | $39 month Business | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Ecwid pricing and Seller by Facebook pricing.
Who Should Use What?
On a budget?
Seller by Facebook is free. Ecwid is freemium.
Go with: Seller by Facebook
Want the highest-rated option?
Ecwid: 4.6/5 (989 reviews). Seller by Facebook: 4.7/5 (51 reviews).
Go with: Seller by Facebook
Value user reviews?
Ecwid: 989 reviews (4.6/5). Seller by Facebook: 51 reviews (4.7/5).
Go with: Ecwid
3 Questions to Help You Decide
What's your budget?
Ecwid is freemium. Seller by Facebook is free. Go with Seller by Facebook if free matters most.
What's your use case?
Ecwid is a e-commerce platforms tool. Seller by Facebook is in e-commerce. Pick the category that matches your needs.
How important are ratings?
Seller by Facebook is rated higher: 4.7/5 vs 4.6/5.
Key Takeaways
Ecwid
- Larger review base (989 reviews)
- Free tier available
- Our pick for this comparison
Seller by Facebook
- Completely free
- Higher user rating: 4.7/5 vs 4.6/5
- Better fit for e-commerce
The Bottom Line
Ecwid is our pick. That said, Seller by Facebook is free, hard to beat on price.
Frequently Asked Questions
Is Ecwid or Seller by Facebook better?
Ecwid is rated in our evaluation. Ecwid is freemium and Seller by Facebook is free.
What are Ecwid and Seller by Facebook used for?
Ecwid: E-commerce platform that embeds anywhere. Seller by Facebook: Manage and grow your Facebook Marketplace business.
What does Ecwid cost vs Seller by Facebook?
Ecwid is freemium (free tier + paid plans). Seller by Facebook is completely free. Visit their websites for detailed pricing.