Evidence vs Looker: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Evidence and Looker side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Evidence leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Evidence
Build, version control, and publish business intelligence reports and dashboards using code.
Best for you if:
- • You want a free tier before you commit
Looker
Business intelligence platform
Best for you if:
- • You want LookML modeling layer
| At a Glance | Evidence | Looker |
|---|---|---|
Starts at | Free plan, paid from $15/user/mo, billed monthly Team plan | Not published |
Category | Business Intelligence Data Visualization | Business Intelligence Analytics |
Rating | n/a | 4.4/5 G2 4.4 · Capterra 4.5 2,211 reviews |
Free plan | Yes | No |
Watch out for | n/a | Custom pricing for higher tiers requires direct negotiation. |
Choose Evidence or Looker?
Choose Evidence if
- You want a free tier before you commit
- You want modern dev experience with code-first approach, version control, and testing
- You want exceptional performance with sub-second query times on large datasets
Choose Looker if
- You want LookML modeling layer
- You want google Cloud integration
In-Depth Analysis
Evidence
Build, version control, and publish business intelligence reports and dashboards using code.
Evidence's pricing is quite generous, especially with its robust free Hobby tier.
Strengths
- Pro: Modern dev experience with code-first approach, version control, and testing.
- Pro: Exceptional performance with sub-second query times on large datasets.
- Pro: Robust enterprise-grade security features including SOC 2 compliance and RLS.
- Pro: AI-enhanced development significantly speeds up workflow and reduces errors.
- Pro: Professional design and publication-quality visualizations out-of-the-box.
Weaknesses
- Con: Code-first approach might have a learning curve for non-technical users.
- Con: Specific cons are not explicitly mentioned in the provided text.
Key features
Looker
Business intelligence platform
Looker's pricing is expensive, especially for smaller businesses, with the 'Standard' tier starting around $35,000 per year.
Watch out
Custom pricing for higher tiers requires direct negotiation.
Strengths
- Pro: LookML modeling layer
- Pro: Google Cloud integration
- Pro: Embedded analytics
Weaknesses
- Con: Complex setup
- Con: Expensive
Key features
Plans and prices: Evidence vs Looker
| Tool | Plans and prices | Source |
|---|---|---|
| Evidence |
| evidence.dev/pricing read Oct 19, 2026 |
| Looker |
| looker.com/pricing read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Evidence pricing and Looker pricing.
Key Takeaways
Evidence
- Has a free plan
Looker
- Choose if you want business intelligence platform
What the data shows
On the data below, Evidence leads on a free plan. We do not name an overall winner for this pair.
- Only Looker has a published user rating (4.4/5 from 2,211 reviews); Evidence has none we can show.
- Evidence starts at $15/user/mo, billed monthly; Looker has no public paid plan price on file.
- Only Evidence has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Evidence and Looker compare in 2026?
On the data below, Evidence leads on a free plan. We do not name an overall winner for this pair. Only Looker has a published user rating (4.4/5 from 2,211 reviews); Evidence has none we can show. Evidence starts at $15/user/mo, billed monthly; Looker has no public paid plan price on file. Only Evidence has a free plan.
What are Evidence and Looker used for?
Evidence: Build, version control, and publish business intelligence reports and dashboards using code. Looker: Business intelligence platform.
What does Evidence cost vs Looker?
Evidence's cheapest paid plan is Team at $15/user/mo, billed monthly; it also has a free plan. Looker has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 19, 2026.
What's the main difference between Evidence and Looker?
Evidence's main strength: modern dev experience with code-first approach, version control, and testing. Looker's main strength: LookML modeling layer.