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EWWW vs Shortpixel: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for EWWW and Shortpixel side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Shortpixel leads on higher user rating and a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 95 user reviews compared Pricing checked Nov 2, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

EWWW

Supercharge your website speed with premium image optimization and performance enhancements.

Best for you if:

  • • You want significantly improves website load times

Shortpixel

Compress and optimize images to boost website speed and improve SEO.

Best for you if:

  • • You want a fully free tool (EWWW requires payment)
At a glance: EWWW vs Shortpixel
At a Glance
EWWW EWWW
Shortpixel Shortpixel
Starts at
From $8/mo, billed monthly Standard plan
Free 100% free
Category
Image Editing Developer Tools
Image Editing Developer Tools
Rating
4.3/5 G2 4.4 · Trustpilot 3.8 · SourceForge 5.0 26 reviews 4.5/5 G2 4.5 69 reviews
Free plan
No Yes
Watch out for
Additional bandwidth on Infinite tier at $0.065/GB n/a

Choose EWWW or Shortpixel?

EWWW

Choose EWWW if

  • You want significantly improves website load times
  • You want offers both free and premium compression options
Shortpixel

Choose Shortpixel if

  • You want a fully free tool (EWWW requires payment)
  • You want significantly improves website loading speed and SEO
  • You want automates image optimization, saving time and effort

In-Depth Analysis

EWWW EWWW

Supercharge your website speed with premium image optimization and performance enhancements.

Good value

EWWW's pricing is quite competitive, especially the Standard tier at $8/month for unlimited images and sites, which is generous.

Watch out

Additional bandwidth on Infinite tier at $0.065/GB

Strengths

  • Pro: Significantly improves website load times
  • Pro: Offers both free and premium compression options
  • Pro: Compatible with many third-party providers and WordPress hosts
  • Pro: Includes CDN and performance optimization features beyond just images
  • Pro: Provides excellent customer support, with priority for paying customers

Weaknesses

  • Con: Certain free features (like lossless PNG/GIF/SVG compression) depend on web host support for local compression
  • Con: SWIS Performance plugin is WordPress-only
  • Con: Bandwidth limits on paid plans, with overage charges for the highest tier

Key features

Automatic image compression (lossless and premium) WebP and AVIF conversion Control over image resizing and generation 30-day backup of original images Easy IO CDN for optimized image delivery Automatic JS/CSS compression and minification

Shortpixel Shortpixel

Compress and optimize images to boost website speed and improve SEO.

Fair value

The extensive feature set suggests it's designed for high-volume users or agencies.

Strengths

  • Pro: Significantly improves website loading speed and SEO.
  • Pro: Automates image optimization, saving time and effort.
  • Pro: Supports modern image formats for enhanced performance.
  • Pro: Offers various compression levels to suit different quality needs.
  • Pro: Provides extensive tools for both non-developers and developers.

Weaknesses

  • Con: Some advanced features require development skills for integration.
  • Con: Free plan has credit limitations.

Key features

SmartCompress for optimal image quality at smallest size Automatic conversion to WebP and AVIF formats Lossy, Glossy, and Lossless image compression algorithms Batch image optimization WordPress plugins (Image Optimizer, Adaptive Images, FastPixel Caching, ReGenerate Thumbnails Advanced) API for developers (Reducer API, Post Reducer API, Adaptive Images API)

Plans and prices: EWWW vs Shortpixel

Plans and prices of EWWW and Shortpixel, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
EWWW
  • Standard: $8/mo, billed monthly
  • Growth: $16/mo, billed monthly
  • Infinite: $32/mo, billed monthly
ewww.io/plans read Nov 2, 2026
Shortpixel
  • Unlimited: Custom pricing
shortpixel.com/pricing read Nov 1, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on EWWW pricing and Shortpixel pricing.

Key Takeaways

EWWW

  • Choose if you want supercharge your website speed with premium image optimization and performance enhancements

Shortpixel

  • Higher user rating: 4.5/5 vs 4.3/5
  • Has a free plan

What the data shows

On the data below, Shortpixel leads on higher user rating and a free plan. We do not name an overall winner for this pair.

  • Shortpixel has the higher user rating (4.3/5 from 26 reviews for EWWW, 4.5/5 from 69 reviews for Shortpixel).
  • EWWW starts at $8/mo, billed monthly; Shortpixel has no public paid plan price on file.
  • Only Shortpixel has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do EWWW and Shortpixel compare in 2026?

On the data below, Shortpixel leads on higher user rating and a free plan. We do not name an overall winner for this pair. Shortpixel has the higher user rating (4.3/5 from 26 reviews for EWWW, 4.5/5 from 69 reviews for Shortpixel). EWWW starts at $8/mo, billed monthly; Shortpixel has no public paid plan price on file. Only Shortpixel has a free plan.

What are EWWW and Shortpixel used for?

EWWW: Supercharge your website speed with premium image optimization and performance enhancements. Shortpixel: Compress and optimize images to boost website speed and improve SEO.

What does EWWW cost vs Shortpixel?

EWWW's cheapest paid plan is Standard at $8/mo, billed monthly. Shortpixel is free. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.

What's the main difference between EWWW and Shortpixel?

EWWW's main strength: significantly improves website load times. Shortpixel's main strength: significantly improves website loading speed and SEO.

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