Shortpixel
Claim this toolCompress and optimize images to boost website speed and improve SEO.
Visit WebsiteReviews onG2
69 reviews trackedThe Bottom Line
Entry price
Free, no paid tier
Biggest pro
Significantly improves website loading speed and SEO.
Biggest con
Some advanced features require development skills for integration.
TL;DR - Shortpixel
- Optimizes images for faster website loading speeds.
- Converts images to modern formats like WebP and AVIF.
- Offers WordPress plugins, APIs, and client tools for various platforms.
Pricing: Free forever
Best for: Individuals & startups
4.5/5 across review platforms
What is Shortpixel?
ShortPixel is an image optimization service designed to make websites faster by significantly reducing image file sizes without compromising visual quality. It employs proprietary algorithms to optimize images multiple times, ensuring the smallest possible size while maintaining an original-looking appearance. The service supports various image formats including JPG, PNG, GIF, and PDF, and can automatically convert them to modern formats like WebP and AVIF for better performance and SEO.
ShortPixel caters to a wide range of users, from individual website owners to agencies managing multiple sites. It offers WordPress plugins for automatic optimization of existing and new images, as well as adaptive image delivery through a global CDN. Beyond WordPress, ShortPixel provides a web interface for PHP websites, a command-line tool, and a comprehensive set of APIs and client libraries for developers to integrate image optimization into their applications. Its core benefit is saving time and effort in image management, leading to faster loading pages, improved user experience, and better search engine rankings.
Available on: Web
Pros & Cons
Pros
- Significantly improves website loading speed and SEO.
- Automates image optimization, saving time and effort.
- Supports modern image formats for enhanced performance.
- Offers various compression levels to suit different quality needs.
- Provides extensive tools for both non-developers and developers.
Cons
- Some advanced features require development skills for integration.
- Free plan has credit limitations.
Ratings Across the Web
4.5(69 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
SmartCompress for optimal image quality at smallest sizeAutomatic conversion to WebP and AVIF formatsLossy, Glossy, and Lossless image compression algorithmsBatch image optimizationWordPress plugins (Image Optimizer, Adaptive Images, FastPixel Caching, ReGenerate Thumbnails Advanced)API for developers (Reducer API, Post Reducer API, Adaptive Images API)Support for JPG, PNG, GIF, and PDF optimizationCMYK to RGB conversion and progressive JPEGs
Pricing Plans
Pricing checked Jul 11, 2026
Unlimited
Contact us
- SmartCompress image optimization
- Lossy/Glossy/Lossless algorithms
- Automatic conversion to WebP/AVIF
- Bulk optimization
- BMP, TIFF auto-conversion
- PNG, BMP, TIFF conversion to JPEG
- EXIF management
- Animated GIF to animated WebP/MP4 conversion
Reviews
$99Free with your review
Write a reviewReview Shortpixel, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
4.5/5
Across 69 verified user reviews on G2
Add your hands-on experience using the offer above to help the next buyer.
Best Shortpixel Alternatives
Top alternatives based on features, pricing, and user needs.
ImageKitFreemium
Image CDN with real-time optimization
TinyPNGFree
Smart image compression and conversion for faster websites and improved SEO.
OptimolePaid
Real-time image optimization, transformation, and digital asset management for WordPress and beyond.
ImagifyFreemium
Optimize and compress images for a faster website with one click.
SmushPaid
Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Shortpixel FAQ
How does ShortPixel help improve website loading speed?
ShortPixel optimizes images by significantly reducing their file sizes using proprietary algorithms, which directly contributes to faster website loading times. It also supports conversion to modern formats like WebP and AVIF, further enhancing performance.
Which teams benefit most from using ShortPixel?
ShortPixel is ideal for individual website owners, marketing teams focused on SEO, and web development agencies managing multiple client sites. It helps these teams save time and effort in image management while improving site performance and search engine rankings.
What kind of image formats does ShortPixel support for optimization?
ShortPixel supports a variety of image formats including JPG, PNG, GIF, and PDF. It can also automatically convert these images to modern formats like WebP and AVIF for improved web performance.
How does ShortPixel compare to TinyPNG for image optimization?
ShortPixel offers broader functionality beyond just compression, including automatic conversion to modern formats like WebP and AVIF, and adaptive image delivery via a CDN. It also provides extensive tools for both developers and non-developers, whereas TinyPNG primarily focuses on basic image compression.
Does ShortPixel include a free tier?
Yes, ShortPixel offers a free plan, allowing users to optimize images without requiring a paid subscription. However, the free plan does come with credit limitations.
What are the main limitations to consider when using ShortPixel?
Some of ShortPixel's advanced features, particularly those involving deeper integration, may require development skills to implement. Additionally, the free plan has specific credit limitations for image optimization.
Can ShortPixel integrate with custom applications or websites beyond WordPress?
Yes, ShortPixel provides a comprehensive set of APIs and client libraries for developers, allowing integration into custom applications and PHP websites. It also offers a web interface and a command-line tool for broader use.
Source: shortpixel.com