Smush
UnclaimedOptimize, compress, and lazy load images for WordPress to boost site performance and SEO.
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TL;DR - Smush
- Optimizes and compresses WordPress images for faster loading.
- Includes features like lazy loading, WebP conversion, and a global CDN.
- Improves website performance and SEO by reducing image file sizes.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Significantly improves website loading speed and performance
- Enhances Google PageSpeed scores and SEO
- Comprehensive image optimization features including CDN and next-gen formats
- Compatible with all WordPress plugins, themes, and builders
- Included with a suite of other premium WPMU DEV plugins
Cons
- Requires a paid WPMU DEV membership for full Pro features
- CDN bandwidth is limited by plan tier
Key Features
Unlimited bulk image compression up to 256MB5x compression for reduced file size with quality preservation119-Point Smush Global CDN for worldwide image deliveryAutomatic Next-Gen Conversion (WebP & AVIF)Perfect-Fit Auto Resize for ideal image displayPreload Critical Images to improve LCPPNG to JPEG conversion for smaller file sizesLazy Loading for all images and videos
Pricing Plans
Free TrialBasic
$30/y
- 1 Site License
- All Pro Plugins
- 5 GB CDN
- 5 GB Backups
- 24/7 Support
- White-label Billing
- Reseller Tickets
- Hosting Credit ($144)
Standard
$60/y
- 3 Site License
- All Pro Plugins
- 10 GB CDN
- 10 GB Backups
- 24/7 Support
- White-label Billing
- Reseller Tickets
- Hosting Credit ($144)
Plus
$100/y
- 10 Site License
- All Pro Plugins
- 20 GB CDN
- 20 GB Backups
- 24/7 Support
- White-label Billing
- Reseller Tickets
- Hosting Credit ($144)
Premium
$1000/y
- Unlimited Site License
- All Pro Plugins
- 50 GB CDN
- 50 GB Backups
- 24/7 Support
- White-label Billing
- Reseller Tickets
- Hosting Credit ($144)
About Smush
By Toolradar Team·
Smush is a powerful WordPress image optimization plugin designed to improve website performance and loading speed. It automatically compresses and optimizes images, including bulk optimization of unlimited images, and converts them to next-gen formats like WebP and AVIF. The plugin also offers lazy loading for images and videos, ensuring that media only loads when it's visible to the user, further enhancing page speed.
Beyond basic compression, Smush Pro provides advanced features like 5x compression, a global CDN for faster image delivery worldwide, and automatic resizing to fit images perfectly. It's built for WordPress users, from individual bloggers to agencies managing multiple sites, who want to ensure their websites are fast, responsive, and rank well on search engines by addressing image-related performance issues. The plugin is compatible with all major WordPress themes, plugins, and builders, and can optimize images outside the WordPress media library, including whole folders.
Smush is part of the WPMU DEV suite of plugins, meaning a subscription grants access to other premium tools for security, SEO, backups, and more, providing a comprehensive solution for WordPress site management.
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Smush FAQ
What is Smush?
Smush is a WordPress image optimization plugin that compresses, resizes, and lazy loads images to improve website performance and loading speed. It helps reduce image file sizes without compromising quality, converts images to next-gen formats like WebP, and delivers them via a global CDN.
How much does Smush cost?
Smush Pro is included with WPMU DEV membership plans, which start at $30 per year for a Basic plan (1 site license, 5 GB CDN) and go up to $1000 per year for a Premium plan (unlimited site license, 50 GB CDN). All plans include access to all WPMU DEV Pro plugins.
Is Smush free?
While there is a free version of Smush available on WordPress.org, this listing specifically refers to Smush Pro, which is a paid product and requires a WPMU DEV membership. The Pro version offers advanced features like 5x compression, CDN, and next-gen image conversion not available in the free version.
Who is Smush for?
Smush is for any WordPress website owner, blogger, developer, or agency looking to improve their site's loading speed, performance, and search engine optimization by optimizing images. It's particularly useful for those with image-heavy websites or those aiming to achieve high Google PageSpeed scores.
Source: wpmudev.com