Smush
UnclaimedOptimize, compress, and lazy load images for WordPress to boost site performance and SEO.
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Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Significantly improves website loading speed and performance
Biggest con
Requires a paid WPMU DEV membership for full Pro features
TL;DR - Smush
- Optimizes and compresses WordPress images for faster loading.
- Includes features like lazy loading, WebP conversion, and a global CDN.
- Improves website performance and SEO by reducing image file sizes.
Pricing: Paid only
Best for: Enterprises & pros
What is Smush?
Smush is a powerful WordPress image optimization plugin designed to improve website performance and loading speed. It automatically compresses and optimizes images, including bulk optimization of unlimited images, and converts them to next-gen formats like WebP and AVIF. The plugin also offers lazy loading for images and videos, ensuring that media only loads when it's visible to the user, further enhancing page speed.
Beyond basic compression, Smush Pro provides advanced features like 5x compression, a global CDN for faster image delivery worldwide, and automatic resizing to fit images perfectly. It's built for WordPress users, from individual bloggers to agencies managing multiple sites, who want to ensure their websites are fast, responsive, and rank well on search engines by addressing image-related performance issues. The plugin is compatible with all major WordPress themes, plugins, and builders, and can optimize images outside the WordPress media library, including whole folders.
Smush is part of the WPMU DEV suite of plugins, meaning a subscription grants access to other premium tools for security, SEO, backups, and more, providing a comprehensive solution for WordPress site management.
Available on: Web
Pros & Cons
Pros
- Significantly improves website loading speed and performance
- Enhances Google PageSpeed scores and SEO
- Comprehensive image optimization features including CDN and next-gen formats
- Compatible with all WordPress plugins, themes, and builders
- Included with a suite of other premium WPMU DEV plugins
Cons
- Requires a paid WPMU DEV membership for full Pro features
- CDN bandwidth is limited by plan tier
Preview
Key Features
Unlimited bulk image compression up to 256MB5x compression for reduced file size with quality preservation119-Point Smush Global CDN for worldwide image deliveryAutomatic Next-Gen Conversion (WebP & AVIF)Perfect-Fit Auto Resize for ideal image displayPreload Critical Images to improve LCPPNG to JPEG conversion for smaller file sizesLazy Loading for all images and videos
Pricing Plans
Free TrialPricing checked Jun 6, 2026
Basic
$30 / y
Everything in all plans, plus:
- 1 Site License
- 5 GB CDN
- 5 GB Backups
Standard
$60 / y
Everything in all plans, plus:
- 3 Site License
- 10 GB CDN
- 10 GB Backups
Plus
$100 / y
Everything in all plans, plus:
- 10 Site License
- 20 GB CDN
- 20 GB Backups
Premium
$1000 / y
Everything in all plans, plus:
- Unlimited Site License
- 50 GB CDN
- 50 GB Backups
Included in all plans
- All Pro Plugins
- 24/7 Support
- White-label Billing
- Reseller Tickets
- Hosting Credit ($144)
How Smush's pricing compares
At $2.5/mo, Smush is the most affordable of its 2 direct competitors.
Entry paid plan, monthly. Pricing checked Jun 6, 2026.
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Best Smush Alternatives
Top alternatives based on features, pricing, and user needs.
ShortpixelFree
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OptimolePaid
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ImagifyFreemium
Optimize and compress images for a faster website with one click.
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Smush FAQ
How does Smush help improve website SEO?
Smush optimizes, compresses, and lazy loads images for WordPress, which directly boosts site performance and Google PageSpeed scores. Improved page speed is a significant factor in search engine rankings, contributing to better SEO.
Which teams benefit most from using Smush?
Smush is ideal for WordPress users ranging from individual bloggers to agencies managing multiple sites. It helps teams ensure their websites are fast, responsive, and rank well on search engines by addressing image-related performance issues.
How does Smush compare to Shortpixel for image optimization?
Smush offers comprehensive image optimization features, including 5x compression and a global CDN, similar to Shortpixel. Additionally, Smush is part of the WPMU DEV suite, providing access to other premium tools for WordPress site management with a single subscription.
What kind of limitations should users be aware of with Smush?
Users should note that full Pro features, such as 5x compression and the global CDN, require a paid WPMU DEV membership. The CDN bandwidth is also limited by the specific plan tier chosen within the membership.
Does Smush include a free tier for image optimization?
Smush is a paid product and does not offer a permanently free tier for its features. Access to its comprehensive image optimization capabilities, including advanced compression and CDN, is part of a WPMU DEV membership.
Can Smush optimize images that are not in the WordPress media library?
Yes, Smush is capable of optimizing images located outside the standard WordPress media library. It can optimize entire folders of images, providing flexibility for various website structures.
How does Smush handle image formats for modern web standards?
Smush automatically converts images to next-gen formats like WebP and AVIF. This ensures that images are delivered in the most efficient formats supported by modern browsers, further enhancing page loading speeds.
Source: wpmudev.com