Imagify vs Smush: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Imagify and Smush side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Imagify leads on a free plan; Smush leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Imagify
Optimize and compress images for a faster website with one click.
Best for you if:
- • You want a free tier before you commit
Smush
Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
Best for you if:
- • You want significantly improves website loading speed and performance
| At a Glance | Imagify | Smush |
|---|---|---|
Starts at | Free plan, paid from $4.99/mo, billed monthly growth plan | From $2.50/mo Basic plan |
Category | SEO Tools Image Editing | Image Editing Developer Tools |
Rating | n/a | n/a |
Free plan | Yes | No |
Watch out for | Growth plan: $5 per additional GB overage. | CDN/backup limits could incur overages |
Choose Imagify or Smush?
Choose Imagify if
- You want a free tier before you commit
- You want significantly improves website loading speed and performance metrics
- You want easy to use with automatic 'Smart Compression' settings
- You work in SEO tools, not image editing
Choose Smush if
- You want significantly improves website loading speed and performance
- You want enhances Google PageSpeed scores and SEO
- Budget matters ($2.50/mo vs $4.99/mo, billed monthly)
- You work in image editing, not SEO tools
In-Depth Analysis
Imagify
Optimize and compress images for a faster website with one click.
Imagify's pricing is quite generous, especially with its "infinite" plan at $11.99/month for truly unlimited usage.
Watch out
Growth plan: $5 per additional GB overage.
Strengths
- Pro: Significantly improves website loading speed and performance metrics.
- Pro: Easy to use with automatic 'Smart Compression' settings.
- Pro: Supports next-gen image formats (WebP, AVIF) recommended by Google.
- Pro: Offers a WordPress plugin for seamless integration.
- Pro: Uses its own servers for optimization, reducing server load for users.
Weaknesses
- Con: Free plan has a limited monthly image optimization allowance (20MB/month).
Key features
Smush
Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
The pricing for Smush is quite generous, especially for the lower tiers.
Watch out
CDN/backup limits could incur overages
Strengths
- Pro: Significantly improves website loading speed and performance
- Pro: Enhances Google PageSpeed scores and SEO
- Pro: Comprehensive image optimization features including CDN and next-gen formats
- Pro: Compatible with all WordPress plugins, themes, and builders
- Pro: Included with a suite of other premium WPMU DEV plugins
Weaknesses
- Con: Requires a paid WPMU DEV membership for full Pro features
- Con: CDN bandwidth is limited by plan tier
Key features
Plans and prices: Imagify vs Smush
| Tool | Plans and prices | Source |
|---|---|---|
| Imagify |
| imagify.io/pricing read Oct 15, 2026 |
| Smush |
| wpmudev.com/pricing read Oct 16, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Imagify pricing and Smush pricing.
Key Takeaways
Imagify
- Has a free plan
Smush
- Lower entry price: $2.50/mo vs $4.99/mo, billed monthly
What the data shows
On the data below, Imagify leads on a free plan; Smush leads on lower entry price. We do not name an overall winner for this pair.
- Smush has the lower entry price: $2.50/mo (Basic) against $4.99/mo, billed monthly (growth) for Imagify.
- Only Imagify has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Imagify and Smush compare in 2026?
On the data below, Imagify leads on a free plan; Smush leads on lower entry price. We do not name an overall winner for this pair. Smush has the lower entry price: $2.50/mo (Basic) against $4.99/mo, billed monthly (growth) for Imagify. Only Imagify has a free plan.
What are Imagify and Smush used for?
Imagify: Optimize and compress images for a faster website with one click. Smush: Optimize, compress, and lazy load images for WordPress to boost site performance and SEO.
What does Imagify cost vs Smush?
Imagify's cheapest paid plan is growth at $4.99/mo, billed monthly; it also has a free plan. Smush's cheapest paid plan is Basic at $2.50/mo. Prices read on the vendors' pricing pages, latest check Oct 16, 2026.
What's the main difference between Imagify and Smush?
Imagify's main strength: significantly improves website loading speed and performance metrics. Smush's main strength: significantly improves website loading speed and performance.