Imagify
Claim this toolOptimize and compress images for a faster website with one click.
Visit WebsiteFreemiumVisit Website
Tracked since2026
0 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Significantly improves website loading speed and performance metrics.
Biggest con
Free plan has a limited monthly image optimization allowance (20MB/month).
TL;DR - Imagify
- Compresses and optimizes images (JPG, PNG, PDF, GIF) for faster websites.
- Automatically converts images to WebP and AVIF formats.
- Improves website loading speed, SEO, and Core Web Vitals.
Pricing: Free plan available
Best for: Growing teams
What is Imagify?
Imagify is an online image compressor and WebP/AVIF optimizer designed to speed up websites by making images lighter without sacrificing quality. It automatically resizes, compresses, and converts images to next-gen formats like WebP and AVIF, which are recommended by Google for better performance. The tool uses 'Smart Compression' to balance performance and visual quality, making it accessible even for users without technical knowledge of image compression levels.
Imagify is particularly beneficial for website owners, developers, and businesses looking to improve their website's loading time, PageSpeed performance score, and Core Web Vitals. By optimizing images, it helps enhance SEO visibility on Google, improve user experience, and potentially increase conversions. It offers a WordPress plugin for easy integration and optimization directly from the platform, as well as an API for custom development projects.
Available on: Web
Pros & Cons
Pros
- Significantly improves website loading speed and performance metrics.
- Easy to use with automatic 'Smart Compression' settings.
- Supports next-gen image formats (WebP, AVIF) recommended by Google.
- Offers a WordPress plugin for seamless integration.
- Uses its own servers for optimization, reducing server load for users.
Cons
- Free plan has a limited monthly image optimization allowance (20MB/month).
Preview
Key Features
Smart Compression for balanced quality and performanceAutomatic conversion to WebP and AVIF formatsImage resizing on the flyBulk image optimizationRestore images to original versionWordPress plugin for direct integrationAPI for custom developmentCompression of JPG, PNG, PDF, and GIF formats
Pricing Plans
Pricing checked Aug 23, 2026
starter
$0 / month
- 20MB/month
- Approx. 200 images/month
- Unlimited websites
- Max upload size: 2MB/image
infinite
$11.99 / month
- Unlimited images
- Unlimited websites
- No extra cost
- Unlimited upload size
growth
$5.99 / month
- 500MB/month
- Approx. 5,000 images/month
- Unlimited websites
- $5 per additional GB
- Unlimited upload size
Is Imagify worth the price?
85/100
Imagify's pricing is quite generous, especially with its "infinite" plan at $11.99/month for truly unlimited usage.
The "growth" plan at $5.99/month offers good value for moderate users, though the overage fee could add up. It's best for small to large businesses and agencies who need reliable image optimization without complex pricing structures.
Hidden Costs & Gotchas
Growth plan
$5 per additional GB overage.
Reviews
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Imagify FAQ
How does Imagify improve website performance?
Imagify optimizes and compresses images, converting them to next-gen formats like WebP and AVIF. This process makes images lighter without sacrificing quality, directly contributing to faster website loading times and improved PageSpeed performance scores.
Which teams benefit most from using Imagify?
Website owners, developers, and businesses seeking to enhance their website's loading speed, PageSpeed performance score, and Core Web Vitals will find Imagify most beneficial. It also helps improve SEO visibility and user experience through optimized images.
How does Imagify compare to Shortpixel?
Imagify, like Shortpixel, optimizes and compresses images, including conversion to next-gen formats like WebP and AVIF. Imagify distinguishes itself with its 'Smart Compression' feature, which automatically balances performance and visual quality for ease of use.
What kind of image optimization does Imagify perform?
Imagify automatically resizes, compresses, and converts images to next-gen formats such as WebP and AVIF. It uses 'Smart Compression' to achieve an optimal balance between image quality and file size, which is recommended by Google for better performance.
Does Imagify include a free tier?
Yes, Imagify is available on a free tier, which includes a limited monthly image optimization allowance. Paid plans are offered for users requiring more extensive usage and additional features.
What are the limitations of Imagify's free plan?
The free plan for Imagify has a limitation on the monthly image optimization allowance. Users are restricted to optimizing 20MB of images per month.
Can Imagify be integrated with WordPress websites?
Yes, Imagify offers a dedicated WordPress plugin for easy integration and optimization directly within the WordPress platform. It also provides an API for custom development projects, allowing for flexible implementation.
Source: imagify.io