Fathom Analytics vs GoatCounter: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Fathom Analytics and GoatCounter side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, GoatCounter leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Fathom Analytics
Simple privacy-first analytics
Best for you if:
- • You want privacy compliant
GoatCounter
Privacy-friendly web analytics
Best for you if:
- • You want a free tier before you commit
| At a Glance | Fathom Analytics | GoatCounter |
|---|---|---|
Starts at | Free plan, paid from $18/user/mo, billed monthly Team plan | Free plan, paid from $5/mo, billed monthly Personal plan |
Category | Web Analytics Analytics | Web Analytics Analytics |
Rating | 4.7/5 G2 4.7 21 reviews | n/a |
Free plan | No | Yes |
Choose Fathom Analytics or GoatCounter?
Choose Fathom Analytics if
- You want privacy compliant
- You want fast loading
Choose GoatCounter if
- You want a free tier before you commit
- You want privacy-focused analytics
- You want simple and lightweight
- Budget matters ($5/mo, billed monthly vs $18/user/mo, billed monthly)
In-Depth Analysis
Fathom Analytics
Simple privacy-first analytics
Fathom Analytics' pricing structure appears somewhat expensive, especially for individual users.
Strengths
- Pro: Privacy compliant
- Pro: Fast loading
- Pro: Clean UI
Weaknesses
- Con: Limited features
- Con: No free tier
Key features
GoatCounter
Privacy-friendly web analytics
GoatCounter's pricing is exceptionally generous, offering a fully-featured free tier for non-commercial use.
Strengths
- Pro: Privacy-focused analytics
- Pro: Simple and lightweight
- Pro: Open source
- Pro: Self-hostable
- Pro: Free for small sites
Weaknesses
- Con: Very basic features
- Con: Limited insights
- Con: No advanced analytics
- Con: Minimal UI
- Con: Self-hosting needed
Key features
Plans and prices: Fathom Analytics vs GoatCounter
| Tool | Plans and prices | Source |
|---|---|---|
| Fathom Analytics |
| usefathom.com/pricing read Oct 23, 2026 |
| GoatCounter |
| goatcounter.com read Sep 28, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Fathom Analytics pricing and GoatCounter pricing.
Key Takeaways
Fathom Analytics
- Choose if you want simple privacy-first analytics
GoatCounter
- Lower entry price: $5/mo, billed monthly vs $18/user/mo, billed monthly
What the data shows
On the data below, GoatCounter leads on lower entry price. We do not name an overall winner for this pair.
- Only Fathom Analytics has a published user rating (4.7/5 from 21 reviews); GoatCounter has none we can show.
- GoatCounter has the lower entry price: $5/mo, billed monthly (Personal) against $18/user/mo, billed monthly (Team) for Fathom Analytics.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Fathom Analytics and GoatCounter compare in 2026?
On the data below, GoatCounter leads on lower entry price. We do not name an overall winner for this pair. Only Fathom Analytics has a published user rating (4.7/5 from 21 reviews); GoatCounter has none we can show. GoatCounter has the lower entry price: $5/mo, billed monthly (Personal) against $18/user/mo, billed monthly (Team) for Fathom Analytics. Both have a free plan.
What are Fathom Analytics and GoatCounter used for?
Fathom Analytics: Simple privacy-first analytics. GoatCounter: Privacy-friendly web analytics.
What does Fathom Analytics cost vs GoatCounter?
Fathom Analytics's cheapest paid plan is Team at $18/user/mo, billed monthly. GoatCounter's cheapest paid plan is Personal at $5/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 23, 2026.
What's the main difference between Fathom Analytics and GoatCounter?
Fathom Analytics's main strength: privacy compliant. GoatCounter's main strength: privacy-focused analytics.