Filmora vs Promo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Filmora and Promo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Filmora leads on a free plan; Promo leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Best for you if:
- • You want a free tier before you commit
Promo
Create professional marketing videos quickly with AI-powered tools and extensive templates.
Best for you if:
- • You want rapid video creation with AI and templates
| At a Glance | Filmora | Promo |
|---|---|---|
Starts at | Free plan, paid from $49.99/year Annual plan | From $31.37/user/mo, billed monthly Basic plan |
Category | Video Editing AI Video Generation | Video Editing AI Video Generation |
Rating | 4.0/5 Capterra 4.5 · G2 4.4 · SourceForge 2.1 1,362 reviews | 4.3/5 G2 4.3 · Capterra 4.3 424 reviews |
Free plan | Yes | No |
Watch out for | Perpetual license does NOT include major version upgrades, Filmora 15 → 16 is a new purchase. | n/a |
Choose Filmora or Promo?
Choose Filmora if
- You want a free tier before you commit
- You want easy video editing
- You want good for beginners
Choose Promo if
- You want rapid video creation with AI and templates
- You want access to a large library of premium stock footage and music
In-Depth Analysis
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Filmora is the oddball on this list, it's not an AI video generator, it's a full video editor with generative AI features bolted on.
Watch out
Perpetual license does NOT include major version upgrades, Filmora 15 → 16 is a new purchase.
Strengths
- Pro: Easy video editing
- Pro: Good for beginners
- Pro: Many effects
- Pro: Fair pricing
- Pro: Templates
Weaknesses
- Con: Watermark on free
- Con: Pro features expensive
- Con: Effects can be cheesy
- Con: Performance varies
- Con: Not for professionals
Key features
Promo
Create professional marketing videos quickly with AI-powered tools and extensive templates.
Promo's pricing is on the higher side, especially for smaller businesses.
Strengths
- Pro: Rapid video creation with AI and templates
- Pro: Access to a large library of premium stock footage and music
- Pro: User-friendly interface suitable for beginners
- Pro: Cost-effective alternative to traditional video production
- Pro: Provides tools for budget planning and cost reduction
Weaknesses
- Con: No free tier available
- Con: Monthly plans are more expensive than annual plans
- Con: Features like White Label are only available on higher-tier plans
Key features
Plans and prices: Filmora vs Promo
| Tool | Plans and prices | Source |
|---|---|---|
| Filmora |
| filmora.wondershare.com read Sep 29, 2026 |
| Promo |
| promo.com/pricing read Oct 27, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Filmora pricing and Promo pricing.
Key Takeaways
Filmora
- Has a free plan
Promo
- Higher user rating: 4.3/5 vs 4.0/5
What the data shows
On the data below, Filmora leads on a free plan; Promo leads on higher user rating. We do not name an overall winner for this pair.
- Promo has the higher user rating (4.0/5 from 1,362 reviews for Filmora, 4.3/5 from 424 reviews for Promo).
- Entry prices are not ranked, they are charged on different bases: Filmora $49.99/year; Promo $31.37/user/mo, billed monthly.
- Only Filmora has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Filmora and Promo compare in 2026?
On the data below, Filmora leads on a free plan; Promo leads on higher user rating. We do not name an overall winner for this pair. Promo has the higher user rating (4.0/5 from 1,362 reviews for Filmora, 4.3/5 from 424 reviews for Promo). Entry prices are not ranked, they are charged on different bases: Filmora $49.99/year; Promo $31.37/user/mo, billed monthly. Only Filmora has a free plan.
What are Filmora and Promo used for?
Filmora: Edit video like a pro with AI-powered tools and creative assets. Promo: Create professional marketing videos quickly with AI-powered tools and extensive templates.
What does Filmora cost vs Promo?
Filmora's cheapest paid plan is Annual at $49.99/year; it also has a free plan. Promo's cheapest paid plan is Basic at $31.37/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 27, 2026.
What's the main difference between Filmora and Promo?
Filmora's main strength: easy video editing. Promo's main strength: rapid video creation with AI and templates.