Promo
Claim this toolCreate professional marketing videos quickly with AI-powered tools and extensive templates.
From $31.37/user/mo, billed monthly Visit WebsiteThe Bottom Line
- Price
- From $31.37/user/mo, billed monthly. Compare plans
Key facts
- AI-powered video maker for business and marketing.
- Offers extensive templates for social media and ads.
- Simplifies video creation with licensed assets and customization tools.
Pros
- Rapid video creation with AI and templates
- Access to a large library of premium stock footage and music
- User-friendly interface suitable for beginners
- Cost-effective alternative to traditional video production
- Provides tools for budget planning and cost reduction
Cons
- No free tier available
- Monthly plans are more expensive than annual plans
- Features like White Label are only available on higher-tier plans
What is Promo?
Available on: Web
Ratings Across the Web
Promo holds an aggregate rating of 4.3 out of 5 from 424 reviews across G2 and Capterra, last checked October 22, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- AI Content (PromoAI)
- Massive template library (Facebook ads, Instagram stories, YouTube intros)
- Premium stock clips (Getty Images)
- Licensed music tracks
- Custom branding (logos, fonts, colors)
- Upload storage for personal assets
- White Label & Reselling Rights (Pro and Business plans)
- Video production cost estimator tool
Pricing Plans
Pricing checked Oct 27, 2026. Source: promo.com/pricing, read Oct 27, 2026
| Plan | Price | Details |
|---|---|---|
| Basic | $29 / Month / User |
+2 more Show less
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| Standard | $59 / Month / User |
+2 more Show less
|
| Pro | $199 / Month / User |
+3 more Show less
|
| Business | Contact us |
+3 more Show less
|
Is Promo worth the price?
Promo's pricing is on the higher side, especially for smaller businesses.
The Basic tier at $29/month offers limited video creation, while the Standard tier at $59/month provides a more reasonable feature set for consistent use. It's best suited for marketing agencies or businesses with a high demand for video content.
How Promo's pricing compares
At $31.37/user/mo, billed monthly, Promo is the most premium of its 4 comparable direct competitors.
Not ranked, different unit or currency: Filmora $4.17/mo, billed yearly; Lumen5 $19/mo flat, whole organisation, billed monthly.
Entry paid plan, monthly price, per user, billed monthly. Pricing checked Oct 27, 2026.
Promo by the numbers
| Metric | Promo | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 68% have one | n/a |
| Listed as an alternative to | 5 tools | 1 | #43 of 168 (joint) |
| User rating | 4.3/5 (across the web, 424 ratings) | 4.4/5 | #27 of 47 (joint) tools with 20+ reviews |
Listed as an alternative to: #49 on 2026-10-16 to #43 on 2026-11-02 (rank among 168 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All AI Video Generation data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Promo by the numbers”, Nov 2026.
Reviews
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Across 424 verified user reviews on G2, Capterra
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Promo FAQ
How does Promo assist businesses in creating marketing videos efficiently?
Which teams would benefit most from using Promo?
How is Promo priced?
Can Promo help users manage their video production budget?
What kind of content library does Promo offer for video creation?
How does Promo compare to InVideo AI for video creation?
What are the main trade-offs when choosing Promo?
Source: promo.com