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Fluent Forms vs Gravity Forms: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Fluent Forms and Gravity Forms side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Gravity Forms leads on lower entry price. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 362 user reviews compared Pricing checked Oct 31, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Fluent Forms

The fastest WordPress form builder for collecting data, processing payments, and automating workflows.

Best for you if:

  • • You want intuitive drag-and-drop interface makes form creation easy for all skill levels

Gravity Forms

The most powerful solution for building custom forms and flows to connect with your users in WordPress.

Best for you if:

  • • You want comprehensive feature set for diverse form needs
At a glance: Fluent Forms vs Gravity Forms
At a Glance
Fluent Forms Fluent Forms
Gravity Forms Gravity Forms
Starts at
From $6.58/mo, billed yearly Single Site License (Annual) plan
From $4.92/mo, billed yearly Basic License plan
Category
Form Builders No-Code
Form Builders No-Code
Rating
4.7/5 G2 4.5 · SourceForge 5.0 24 reviews 4.7/5 G2 4.7 · Capterra 4.6 338 reviews
Free plan
No No
Watch out for
n/a Add-ons tied to higher tiers

Choose Fluent Forms or Gravity Forms?

Fluent Forms

Choose Fluent Forms if

  • You want intuitive drag-and-drop interface makes form creation easy for all skill levels
  • You want extensive feature set covers a wide range of form types and advanced functionalities
Gravity Forms

Choose Gravity Forms if

  • You want comprehensive feature set for diverse form needs
  • You want intuitive drag-and-drop interface for easy form creation
  • Budget matters ($4.92/mo, billed yearly vs $6.58/mo, billed yearly)

In-Depth Analysis

Fluent Forms Fluent Forms

The fastest WordPress form builder for collecting data, processing payments, and automating workflows.

Good value

Fluent Forms offers a fair to generous pricing structure, especially with its lifetime options.

Strengths

  • Pro: Intuitive drag-and-drop interface makes form creation easy for all skill levels.
  • Pro: Extensive feature set covers a wide range of form types and advanced functionalities.
  • Pro: Strong integration capabilities with CRMs, payment gateways, and other tools.
  • Pro: Offers AI-powered form building for quick creation and intelligent responses.
  • Pro: Excellent customer support and regular updates.

Weaknesses

  • Con: Advanced features like unlimited sites and lifetime updates can be costly.
  • Con: Requires a WordPress website to function.

Key features

Drag & Drop Visual Builder 60+ Ready Input Fields Form Scheduling & Restriction Payments and Donations Integration Email Notification CRM Integrations

Gravity Forms Gravity Forms

The most powerful solution for building custom forms and flows to connect with your users in WordPress.

Good value

Gravity Forms offers a fair pricing structure, especially for the Elite License at $259 per year, which includes all add-ons and unlimited sites.

Watch out

Add-ons tied to higher tiers

Strengths

  • Pro: Comprehensive feature set for diverse form needs.
  • Pro: Intuitive drag-and-drop interface for easy form creation.
  • Pro: Extensive integration capabilities with third-party services via add-ons.
  • Pro: Strong focus on security and compliance (GDPR, PCI, reCAPTCHA).
  • Pro: Supports advanced functionalities like conditional logic, calculations, and partial entries.

Weaknesses

  • Con: No free version or trial available.
  • Con: Requires a WordPress Business plan for WordPress.com hosted sites.
  • Con: Add-on availability varies significantly by license tier, requiring higher tiers for advanced integrations.

Key features

Drag-and-Drop Form Builder Conditional Logic Online Payment Collection Workflow Automation File Uploads Accessible and WCAG 2.0 AA Compliant Forms

Plans and prices: Fluent Forms vs Gravity Forms

Plans and prices of Fluent Forms and Gravity Forms, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Fluent Forms
  • Single Site License (Annual): $6.58/mo, billed yearly
  • Agency License (Annual): $13.25/mo, billed yearly
  • Unlimited License (Annual): $24.92/mo, billed yearly
  • Single Site License (Lifetime): Usage-based, one-time or minimum-commitment pricing
  • Agency License (Lifetime): Usage-based, one-time or minimum-commitment pricing
  • Unlimited License (Lifetime): Usage-based, one-time or minimum-commitment pricing
fluentforms.com/pricing read Oct 26, 2026
Gravity Forms
  • Basic License: $4.92/mo, billed yearly
  • Pro License: $13.25/mo, billed yearly
  • Elite License: $21.58/mo, billed yearly
gravityforms.com/pricing read Oct 31, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Fluent Forms pricing and Gravity Forms pricing.

Key Takeaways

Fluent Forms

  • Choose if you want the fastest WordPress form builder for collecting data, processing payments, and automating workflows

Gravity Forms

  • Lower entry price: $4.92/mo, billed yearly vs $6.58/mo, billed yearly

What the data shows

On the data below, Gravity Forms leads on lower entry price. We do not name an overall winner for this pair.

  • User ratings are within 0.2 points (4.7/5 from 24 reviews for Fluent Forms, 4.7/5 from 338 reviews for Gravity Forms).
  • Gravity Forms has the lower entry price: $4.92/mo, billed yearly (Basic License) against $6.58/mo, billed yearly (Single Site License (Annual)) for Fluent Forms.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Fluent Forms and Gravity Forms compare in 2026?

On the data below, Gravity Forms leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.7/5 from 24 reviews for Fluent Forms, 4.7/5 from 338 reviews for Gravity Forms). Gravity Forms has the lower entry price: $4.92/mo, billed yearly (Basic License) against $6.58/mo, billed yearly (Single Site License (Annual)) for Fluent Forms.

What are Fluent Forms and Gravity Forms used for?

Fluent Forms: The fastest WordPress form builder for collecting data, processing payments, and automating workflows. Gravity Forms: The most powerful solution for building custom forms and flows to connect with your users in WordPress.

What does Fluent Forms cost vs Gravity Forms?

Fluent Forms's cheapest paid plan is Single Site License (Annual) at $6.58/mo, billed yearly. Gravity Forms's cheapest paid plan is Basic License at $4.92/mo, billed yearly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.

What's the main difference between Fluent Forms and Gravity Forms?

Fluent Forms's main strength: intuitive drag-and-drop interface makes form creation easy for all skill levels. Gravity Forms's main strength: comprehensive feature set for diverse form needs.

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