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Gravity Forms

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The most powerful solution for building custom forms and flows to connect with your users in WordPress.

Form BuildersNo-CodeWorkflow Automation
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Reviews onG2Capterra
329 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Comprehensive feature set for diverse form needs.

Biggest con

No free version or trial available.

TL;DR - Gravity Forms

  • Build custom WordPress forms with a drag-and-drop editor.
  • Collect payments, automate workflows, and capture leads.
  • Integrates with popular services and offers advanced features via add-ons.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms

What is Gravity Forms?

Editorial review
Gravity Forms is a robust WordPress plugin designed for building custom web forms. It enables users to capture leads, collect payments, automate workflows, and manage various online interactions directly within their WordPress site. The platform offers an intuitive visual drag-and-drop editor, allowing for quick and easy form creation without coding. This tool is ideal for businesses, web professionals, and individuals who need to create diverse forms, from simple contact forms and surveys to complex payment and registration forms. It provides extensive features like conditional logic, file uploads, multi-column layouts, and accessibility compliance (WCAG 2.0 AA). Gravity Forms also integrates with numerous third-party services and payment processors through its add-ons, making it a comprehensive solution for data collection and business automation on WordPress. Key benefits include secure data collection, enhanced user experience through features like save & continue and paginated forms, and the ability to automate tasks and integrate with marketing and CRM tools. Its developer-friendly API and webhooks further extend its customization capabilities.

Available on: Web

how we evaluateSourcegravityforms.com ↗

Pros & Cons

Pros

  • Comprehensive feature set for diverse form needs.
  • Intuitive drag-and-drop interface for easy form creation.
  • Extensive integration capabilities with third-party services via add-ons.
  • Strong focus on security and compliance (GDPR, PCI, reCAPTCHA).
  • Supports advanced functionalities like conditional logic, calculations, and partial entries.

Cons

  • No free version or trial available.
  • Requires a WordPress Business plan for WordPress.com hosted sites.
  • Add-on availability varies significantly by license tier, requiring higher tiers for advanced integrations.

Ratings Across the Web

4.7(329 reviews)

Gravity Forms holds an aggregate rating of 4.7 out of 5 from 329 reviews across G2 and Capterra, last checked March 19, 2026.

G2240 reviews
4.7/5
Capterra89 reviews
4.6/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Drag-and-Drop Form BuilderConditional LogicOnline Payment CollectionWorkflow AutomationFile UploadsAccessible and WCAG 2.0 AA Compliant FormsMulti-Column LayoutsSave & Continue (Partial Entries)

Pricing Plans

Pricing checked Aug 25, 2026

Basic License

$59 / year

  • 1 Site
  • Standard Support
  • HubSpot Add-On
  • Mailchimp Add-On
  • Active Campaign Add-On
  • Campaign Monitor Add-On

Pro License

$159 / year

  • 3 Sites
  • Standard Support
  • Stripe Add-On
  • Dropbox Add-On
  • Square Add-On
  • Zapier Add-On
  • Trello Add-On
  • PayPal Add-On

Elite License

$259 / year

  • Unlimited Sites
  • Priority Support
  • WordPress Multisite
  • Gravity SMTP
  • User Registration Add-On
  • Conversational Forms
  • Coupons Add-On
  • Partial Entries Add-On
Calculate your costView full pricing

Is Gravity Forms worth the price?

80/100

Gravity Forms offers a fair pricing structure, especially for the Elite License at $259 per year, which includes all add-ons and unlimited sites.

The Basic License at $59 per year is reasonable for single-site users needing basic integrations. This pricing is best for WordPress users who need robust form building with extensive integration capabilities.

Hidden Costs & Gotchas

No monthly billing option

Add-ons tied to higher tiers

Priority support only on Elite

Annual renewal required

How Gravity Forms Compares to Competitors

Compared to WPForms, Gravity Forms' Pro License at $159/year for 3 sites is competitive, as WPForms Pro is $199.50/year for 5 sites. For advanced features and unlimited sites, Gravity Forms' Elite at $259/year offers better value than some comparable plans from Formidable Forms which can quickly exceed this price for similar features and site counts.

Reviews

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4.7/5

Across 329 verified user reviews on G2, Capterra

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Best Gravity Forms Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Gravity Forms FAQ

How does Gravity Forms ensure accessibility for the forms created?

Gravity Forms provides all the necessary tools to build WCAG 2.1 AA compliant forms. This ensures that the forms are accessible to a wider audience, including users with disabilities.

What specific features are available for managing online payments and transactions?

Gravity Forms allows users to collect payments, manage subscriptions, and process donations directly through forms. It integrates with various payment processors such as Stripe, Square, and PayPal, and supports automated payments and discount codes.

Can I use conditional logic to customize the user experience within a form?

Yes, Gravity Forms includes conditional logic that allows you to display or hide fields, sections, pages, and even buttons based on user selections. This creates a more relevant and dynamic form experience for your audience.

What options are available for integrating Gravity Forms with other applications and services?

Gravity Forms offers official add-ons for integration with popular services like HubSpot, Mailchimp, ActiveCampaign, and Zapier. It also provides an open REST API and simple webhooks for custom integrations and workflows.

How does Gravity Forms handle data security and privacy?

Gravity Forms implements state-of-the-art security measures for secure data collection and is GDPR compliant, offering tools for managing personal data and validating user consent. It also includes anti-spam features like Google reCAPTCHA and Akismet integration, and conducts quarterly security audits.

Does Gravity Forms support saving partial entries for users who don't complete a form?

Yes, the Partial Entries feature allows you to capture data from users who start a form but abandon it before submission. This data can then be used to improve form conversion rates.

Source: gravityforms.com

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