FullSession vs Heap: Which is Better in 2026?
Choosing between FullSession and Heap comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Heap wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick FullSession if you need web analytics.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
FullSession
AI-driven session replay and analytics to identify user struggles, prioritize fixes, and track results.
Best for you if:
- • You want provides clear visual evidence of user struggles
Heap
Automatic product analytics for user behavior insights
Best for you if:
- • You want auto-capture
| At a Glance | FullSession | Heap |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Web Analytics Product Analytics | Product Analytics Web Analytics |
Rating | n/a | 4.4/5 G2 4.4 · Capterra 4.5 1,139 reviews |
Free plan | Yes | Yes |
Watch out for | Potential overage fees for session limits | Session Replay is an add-on, not included. |
Choose FullSession or Heap?
Choose FullSession if
- You want provides clear visual evidence of user struggles
- You want helps prioritize high-impact fixes with AI guidance
- You work in web analytics, not product analytics
Choose Heap if
- You want auto-capture
- You want retroactive data
- You work in product analytics, not web analytics
In-Depth Analysis
FullSession
AI-driven session replay and analytics to identify user struggles, prioritize fixes, and track results.
FullSession's pricing offers a generous Free tier with 500 sessions, making it accessible for small projects.
Watch out
Potential overage fees for session limits
Strengths
- Pro: Provides clear visual evidence of user struggles
- Pro: Helps prioritize high-impact fixes with AI guidance
- Pro: Facilitates faster debugging by connecting errors to sessions
- Pro: Ensures strong data privacy and compliance (GDPR, CCPA, PCI)
- Pro: Minimizes website performance impact with lightweight SDK
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Heap
Automatic product analytics for user behavior insights
Heap's pricing is fair for its Free and Growth tiers, offering good value for startups and growing businesses.
Watch out
Session Replay is an add-on, not included.
Strengths
- Pro: Auto-capture
- Pro: Retroactive data
- Pro: Easy setup
Weaknesses
- Con: Data can be noisy
- Con: Enterprise pricing
Key features
Pricing: FullSession vs Heap
| Plan | FullSession | Heap |
|---|---|---|
| Tier 1 | Free forever Free | Free Free |
| Tier 2 | Starting from $29 /month Growth | $300 Growth |
| Tier 3 | Starting from $349 /month Professional | Custom Pro |
| Tier 4 | Contact us Enterprise | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on FullSession pricing and Heap pricing.
Key Takeaways
Heap
- Free tier available
- Our pick for this comparison
FullSession
- Better fit for web analytics
The Bottom Line
Heap wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick.
Frequently Asked Questions
Is FullSession or Heap better in 2026?
Heap wins this matchup. Google Analytics is our overall Web Analytics pick. Google Analytics is our free Web Analytics pick. Pick FullSession for web analytics workflows (main strength: provides clear visual evidence of user struggles). Pick Heap for product analytics workflows (main strength: auto-capture).
What are FullSession and Heap used for?
FullSession: AI-driven session replay and analytics to identify user struggles, prioritize fixes, and track results. Heap: Automatic product analytics for user behavior insights.
What does FullSession cost vs Heap?
FullSession's paid plans start at Free (Growth). Heap's paid plans start at Free (Growth).
What's the main difference between FullSession and Heap?
FullSession's main strength: provides clear visual evidence of user struggles. Heap's main strength: auto-capture.