FundraiseUp vs Virtuous: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for FundraiseUp and Virtuous side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
FundraiseUp
The nonprofit digital fundraising platform for online giving, optimizing conversions and donor experiences.
Best for you if:
- • You want significantly increases conversion rates and average gift sizes for online donations
Virtuous
Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.
Best for you if:
- • You want removes data silos with an integrated suite
| At a Glance | FundraiseUp | Virtuous |
|---|---|---|
Starts at | Not published | Not published |
Category | Nonprofit Tools Fundraising | Nonprofit Tools Fundraising |
Rating | 4.8/5 Capterra 4.8 · G2 4.8 180 reviews | n/a |
Free plan | No | No |
Watch out for | n/a | Add-on module pricing (Raise, Insights, etc.) |
Choose FundraiseUp or Virtuous?
Choose FundraiseUp if
- You want significantly increases conversion rates and average gift sizes for online donations
- You want automates optimization through AI, reducing manual effort for nonprofits
Choose Virtuous if
- You want removes data silos with an integrated suite
- You want leverages AI for predictive insights and task automation
In-Depth Analysis
FundraiseUp
The nonprofit digital fundraising platform for online giving, optimizing conversions and donor experiences.
FundraiseUp's pricing, at a 4% transaction fee, is on the higher side compared to some competitors but includes a comprehensive feature set and significant support.
Strengths
- Pro: Significantly increases conversion rates and average gift sizes for online donations.
- Pro: Automates optimization through AI, reducing manual effort for nonprofits.
- Pro: Supports global fundraising with extensive localization features.
- Pro: Offers comprehensive security and compliance for donor data.
- Pro: Seamlessly integrates with over 20 popular CRM and marketing platforms.
Weaknesses
- Con: Specific pricing details are not publicly available and require contacting sales.
- Con: Reliance on AI for optimization might require trust in the platform's algorithms.
Key features
Virtuous
Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.
Virtuous's pricing is opaque, with all tiers requiring a 'Request Pricing' quote, which typically indicates a higher-end, enterprise-focused solution.
Watch out
Add-on module pricing (Raise, Insights, etc.)
Strengths
- Pro: Removes data silos with an integrated suite
- Pro: Leverages AI for predictive insights and task automation
- Pro: Designed specifically for nonprofit fundraising needs
- Pro: Offers specialized solutions for sectors like healthcare
- Pro: Provides robust reporting and analytics for data-driven decisions
Weaknesses
- Con: Pricing information is not publicly available, requiring a request
- Con: May have a learning curve due to comprehensive features
- Con: Specific integrations with other tools are not fully detailed
Key features
Plans and prices: FundraiseUp vs Virtuous
| Tool | Plans and prices | Source |
|---|---|---|
| FundraiseUp |
| fundraiseup.com/pricing read Sep 28, 2026 |
| Virtuous |
| virtuous.org/pricing read Sep 27, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on FundraiseUp pricing and Virtuous pricing.
Key Takeaways
FundraiseUp
- Choose if you want the nonprofit digital fundraising platform for online giving, optimizing conversions and donor experiences
Virtuous
- Choose if you want modern fundraising platform creating inspiring donor moments and growing giving for nonprofits
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only FundraiseUp has a published user rating (4.8/5 from 180 reviews); Virtuous has none we can show.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do FundraiseUp and Virtuous compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only FundraiseUp has a published user rating (4.8/5 from 180 reviews); Virtuous has none we can show.
What are FundraiseUp and Virtuous used for?
FundraiseUp: The nonprofit digital fundraising platform for online giving, optimizing conversions and donor experiences. Virtuous: Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.
What does FundraiseUp cost vs Virtuous?
FundraiseUp has no public paid-plan price on file. Virtuous has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Sep 28, 2026.
What's the main difference between FundraiseUp and Virtuous?
FundraiseUp's main strength: significantly increases conversion rates and average gift sizes for online donations. Virtuous's main strength: removes data silos with an integrated suite.