Virtuous is a comprehensive, AI-powered fundraising platform designed specifically for nonprofits. It aims to help organizations build deeper donor relationships, grow giving, and reduce manual work for their teams. The platform integrates CRM, fundraising automation, email marketing, and other tools into a single suite, eliminating data silos and enabling personalized donor outreach. Key functionalities include predictive donor behavior analysis using wealth data and AI, customizable online donation forms for frictionless giving experiences, and AI agents to assist gift officers with tasks like drafting emails and prioritizing inboxes. Virtuous also provides robust analytics and reporting tools, allowing nonprofits to build custom dashboards and gain insights into their fundraising performance. It caters to a wide range of nonprofits, from those with annual fundraising revenue up to $5 million to larger enterprises, and offers specialized solutions for sectors like healthcare fundraising. The platform's core benefit is its ability to streamline fundraising operations, enhance donor engagement through personalization, and leverage AI to make data-driven decisions. This leads to increased donor retention, higher average gift sizes, and significant time savings for fundraising teams, ultimately helping nonprofits achieve their mission more effectively.

Available on: Web

Data compiled by Toolradar Pricing checked Sep 27, 2026 · How we evaluate

Source virtuous.org

Key Features

Enterprise-ready CRM
Fundraising Automation
Email and Marketing tools
AI-powered donor behavior prediction (Virtuous Insights)
Customizable online donation forms and landing pages (Virtuous Raise)
AI agents for gift officers (Virtuous Momentum)
Advanced business intelligence and custom dashboards (Virtuous Analytics)
Volunteer management (Virtuous Volunteer)

Pricing Plans

Pricing checked Sep 27, 2026. Source: virtuous.org/pricing, read Sep 27, 2026

Virtuous plans and prices, checked September 2026
Plan	Price	Details
Platform	Request Pricing	Donor & Pipeline Management Marketing & Communications Events Management +4 more Show less Reporting & Analytics Workflow & Journey Automation App & Partner Marketplace Unlimited Users
Enterprise	Request Pricing
Virtuous Raise	Request Pricing	Customizable Donation Forms Landing Pages Best Practice Templates +2 more Show less Project-Based Giving Real-Time Reports and Dashboards
Virtuous Insights	Request Pricing	First and Third-Party Donor Insights Predictive Machine Learning Segmentation and Automation +2 more Show less Dashboards and Scoring Holistic Donor Profiles
Virtuous Analytics	Request Pricing	Enterprise-Grade Business Intelligence Robust Permissions and Role-Based Reporting Flexible Filters in Report View +2 more Show less Board-Ready Formatting Easy Data Exports
Virtuous Volunteer	Request Pricing	Volunteer Onboarding and Scheduling Email, SMS, and In-App Communication Reporting and Analytics +2 more Show less Customizable Volunteer Hub CRM and SSO Integration
Virtuous Momentum	Request Pricing	Prioritized Donor Inbox Personalized Email Drafting Dynamic Donor Engagement Plans +2 more Show less Automatic CRM Logging & Alerts Integrates with Blackbaud, Bloomerang, Virtuous, and more!

View full pricing

Is Virtuous worth the price?

Fair value

Virtuous's pricing is opaque, with all tiers requiring a 'Request Pricing' quote, which typically indicates a higher-end, enterprise-focused solution.

It's best for established nonprofits seeking a comprehensive, integrated fundraising and donor management platform.

Hidden Costs & Gotchas

Add-on module pricing (Raise, Insights, etc.)

Full Virtuous pricing: every plan, hidden costs and alternatives

Virtuous by the numbers

Virtuous compared with 357 Marketing Automation tools on Toolradar, as of Nov 2026
Metric	Virtuous	Peer median	Position (1 is best)
Free plan	No	32% have one	n/a
Listed as an alternative to	23 tools	3	#24 of 357 (joint)
Compare-page visits, last 30 days	41 visits	28	#14 of 55 tools with 20+ compare-page visits

Listed as an alternative to: #20 on 2026-10-16 to #24 on 2026-11-02 (rank among 357 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Marketing Automation data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Virtuous by the numbers”, Nov 2026.

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Best Virtuous Alternatives

Top alternatives based on features, pricing, and user needs.

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Donorbox Freemium

The #1 donation software and nonprofit fundraising suite, powered by AI for maximum impact.

4.6

Silent Auction Pro Paid

Streamline fundraising events with comprehensive auction and donor management software.

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ServantKeeper Paid

Comprehensive church management software to streamline administration, boost engagement, and manage ministry.

4.6

Churchteams Paid

Connect people and empower leaders with innovative church management software.

4.6

iWave Paid

Discover and qualify best-fit donors with comprehensive data and predictive analytics.

4.5

Blackbaud Raiser's Edge NXT Paid

AI-powered donor management and fundraising CRM for nonprofits to raise more, smarter.

4.0

Network for Good Paid

Empower small nonprofits with AI-driven fundraising, expert coaching, and an all-in-one platform.

4.6

OneCause Paid

Empower cause-driven organizations to raise more with best-in-class event and online fundraising software.

4.7

See all nonprofit tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Virtuous alternatives 8+ tools ranked, pricing + verdict per pick Virtuous vs Donorbox Head-to-head: features, pricing, who wins Virtuous vs Silent Auction Pro Head-to-head: features, pricing, who wins Virtuous vs ServantKeeper Head-to-head: features, pricing, who wins

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Virtuous FAQ

How does Virtuous help nonprofits personalize donor outreach?

Virtuous uses AI to provide predictive donor behavior analysis, which helps organizations understand donor preferences and tailor their communications. This allows for more personalized outreach strategies, fostering deeper donor relationships and increasing engagement.

Which teams within a nonprofit would benefit most from using Virtuous?

Fundraising teams, marketing teams, and administrative staff involved in donor relations would benefit significantly from Virtuous. The platform's integrated CRM, fundraising automation, and AI assistants streamline operations and reduce manual work across these functions.

How does Virtuous compare to Pushpay for nonprofit fundraising?

Virtuous offers a comprehensive, AI-powered platform that integrates CRM, fundraising automation, and email marketing, specifically designed to eliminate data silos and provide predictive donor insights. While Pushpay focuses on digital giving solutions, Virtuous provides a broader suite of tools for end-to-end donor relationship management and growth.

What kind of limitations might a nonprofit encounter when adopting Virtuous?

A nonprofit might experience a learning curve due to the platform's comprehensive features and integrated suite of tools. Additionally, pricing information is not publicly available, requiring a direct request to understand the cost structure.

How is Virtuous priced for nonprofits?

Virtuous is a paid product and does not include a permanently free tier for its services. Nonprofits interested in its features would need to request pricing information directly to understand the investment required.

Can Virtuous assist gift officers with their daily tasks?

Yes, Virtuous includes AI agents specifically designed to assist gift officers with various tasks. These agents can help with drafting emails and prioritizing inboxes, thereby streamlining their workflow and increasing efficiency.

How does Virtuous leverage AI to improve fundraising outcomes?

Virtuous leverages AI for predictive donor behavior analysis using wealth data, helping nonprofits identify potential donors and tailor engagement strategies. It also employs AI agents to automate tasks for gift officers, allowing teams to make data-driven decisions and save time.

Source: virtuous.org

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