Virtuous

Name: Virtuous
Brand: Virtuous

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Modern fundraising platform creating inspiring donor moments and growing giving for nonprofits.

CRM Fundraising Marketing Automation AI Assistants

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Tracked since2026

The Bottom Line

Entry price

Paid plans only

Biggest pro

Removes data silos with an integrated suite

Biggest con

Pricing information is not publicly available, requiring a request

TL;DR - Virtuous

AI-powered platform for nonprofit fundraising and donor management.
Integrates CRM, marketing, and analytics to deepen donor relationships.
Automates tasks and provides insights to grow giving and save time.

Pricing: Paid only

Best for: Enterprises & pros

What is Virtuous?

Editorial review

Virtuous is a comprehensive, AI-powered fundraising platform designed specifically for nonprofits. It aims to help organizations build deeper donor relationships, grow giving, and reduce manual work for their teams. The platform integrates CRM, fundraising automation, email marketing, and other tools into a single suite, eliminating data silos and enabling personalized donor outreach. Key functionalities include predictive donor behavior analysis using wealth data and AI, customizable online donation forms for frictionless giving experiences, and AI agents to assist gift officers with tasks like drafting emails and prioritizing inboxes. Virtuous also provides robust analytics and reporting tools, allowing nonprofits to build custom dashboards and gain insights into their fundraising performance. It caters to a wide range of nonprofits, from those with annual fundraising revenue up to $5 million to larger enterprises, and offers specialized solutions for sectors like healthcare fundraising. The platform's core benefit is its ability to streamline fundraising operations, enhance donor engagement through personalization, and leverage AI to make data-driven decisions. This leads to increased donor retention, higher average gift sizes, and significant time savings for fundraising teams, ultimately helping nonprofits achieve their mission more effectively.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcevirtuous.org ↗

Pros & Cons

Pros

Removes data silos with an integrated suite
Leverages AI for predictive insights and task automation
Designed specifically for nonprofit fundraising needs
Offers specialized solutions for sectors like healthcare
Provides robust reporting and analytics for data-driven decisions

Cons

Pricing information is not publicly available, requiring a request
May have a learning curve due to comprehensive features
Specific integrations with other tools are not fully detailed

Key Features

Enterprise-ready CRMFundraising AutomationEmail and Marketing toolsAI-powered donor behavior prediction (Virtuous Insights)Customizable online donation forms and landing pages (Virtuous Raise)AI agents for gift officers (Virtuous Momentum)Advanced business intelligence and custom dashboards (Virtuous Analytics)Volunteer management (Virtuous Volunteer)

Pricing Plans

Pricing checked Sep 16, 2026

Platform

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Donor & Pipeline Management
Marketing & Communications
Events Management
Reporting & Analytics
Workflow & Journey Automation
App & Partner Marketplace
Unlimited Users

Enterprise

Request Pricing

Virtuous Raise

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Customizable Donation Forms
Landing Pages
Best Practice Templates
Project-Based Giving
Real-Time Reports and Dashboards

Virtuous Insights

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First and Third-Party Donor Insights
Predictive Machine Learning
Segmentation and Automation
Dashboards and Scoring
Holistic Donor Profiles

Virtuous Analytics

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Enterprise-Grade Business Intelligence
Robust Permissions and Role-Based Reporting
Flexible Filters in Report View
Board-Ready Formatting
Easy Data Exports

Virtuous Volunteer

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Volunteer Onboarding and Scheduling
Email, SMS, and In-App Communication
Reporting and Analytics
Customizable Volunteer Hub
CRM and SSO Integration

Virtuous Momentum

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Prioritized Donor Inbox
Personalized Email Drafting
Dynamic Donor Engagement Plans
Automatic CRM Logging & Alerts
Integrates with Blackbaud, Bloomerang, Virtuous, and more!

Calculate your cost View full pricing

Is Virtuous worth the price?

60/100

Virtuous's pricing is opaque, with all tiers requiring a 'Request Pricing' quote, which typically indicates a higher-end, enterprise-focused solution.

This lack of transparency makes it difficult to assess fairness, but it suggests an expensive offering tailored for larger nonprofits with complex needs. It's best for established nonprofits seeking a comprehensive, integrated fundraising and donor management platform.

Hidden Costs & Gotchas

Add-on module pricing (Raise, Insights, etc.)

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Best Virtuous Alternatives

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Network for GoodPaid

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OneCausePaid

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Virtuous FAQ

How does Virtuous help nonprofits personalize donor outreach?

Virtuous uses AI to provide predictive donor behavior analysis, which helps organizations understand donor preferences and tailor their communications. This allows for more personalized outreach strategies, fostering deeper donor relationships and increasing engagement.

Which teams within a nonprofit would benefit most from using Virtuous?

Fundraising teams, marketing teams, and administrative staff involved in donor relations would benefit significantly from Virtuous. The platform's integrated CRM, fundraising automation, and AI assistants streamline operations and reduce manual work across these functions.

How does Virtuous compare to Pushpay for nonprofit fundraising?

Virtuous offers a comprehensive, AI-powered platform that integrates CRM, fundraising automation, and email marketing, specifically designed to eliminate data silos and provide predictive donor insights. While Pushpay focuses on digital giving solutions, Virtuous provides a broader suite of tools for end-to-end donor relationship management and growth.

What kind of limitations might a nonprofit encounter when adopting Virtuous?

A nonprofit might experience a learning curve due to the platform's comprehensive features and integrated suite of tools. Additionally, pricing information is not publicly available, requiring a direct request to understand the cost structure.

How is Virtuous priced for nonprofits?

Virtuous is a paid product and does not include a permanently free tier for its services. Nonprofits interested in its features would need to request pricing information directly to understand the investment required.

Can Virtuous assist gift officers with their daily tasks?

Yes, Virtuous includes AI agents specifically designed to assist gift officers with various tasks. These agents can help with drafting emails and prioritizing inboxes, thereby streamlining their workflow and increasing efficiency.

How does Virtuous leverage AI to improve fundraising outcomes?

Virtuous leverages AI for predictive donor behavior analysis using wealth data, helping nonprofits identify potential donors and tailor engagement strategies. It also employs AI agents to automate tasks for gift officers, allowing teams to make data-driven decisions and save time.

Source: virtuous.org

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