Growlytics vs Insightly: Which is Better in 2026?
Choosing between Growlytics and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Insightly wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick. Pick Growlytics if you need marketing automation.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Growlytics
Omnichannel marketing and helpdesk for scalable customer engagement
Best for you if:
- • marketing automation
- • You want a fully free tool (Insightly requires payment)
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want good for small business CRM
- • You want project management
| At a Glance | Growlytics | Insightly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Marketing Automation | CRM |
Rating | - | 4.1/5G2 4.2 · Capterra 4.0 |
Free plan | Yes | Yes |
Choose Growlytics or Insightly?
Choose Growlytics if
Omnichannel marketing and helpdesk for scalable customer engagement
- marketing automation
- You want a fully free tool (Insightly requires payment)
- Your work is marketing automation-shaped, not CRM-shaped
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- You want good for small business CRM
- You want project management
- Your work is CRM-shaped, not marketing automation-shaped
| Feature | Growlytics | Insightly |
|---|---|---|
| Pricing Model | Free | Freemium |
| User Rating | No ratings yet | ★4.1/5 1,602 reviews |
| Categories | Marketing AutomationCustomer Support | CRMMarketing Automation |
In-Depth Analysis
Growlytics
Omnichannel marketing and helpdesk for scalable customer engagement
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Growlytics vs Insightly
| Plan | Growlytics | Insightly |
|---|---|---|
| Tier 1 | N/A | Free Free |
| Tier 2 | N/A | $29 Plus |
| Tier 3 | N/A | $49 Professional |
| Tier 4 | N/A | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Growlytics pricing and Insightly pricing.
Who Should Use What?
On a budget?
Growlytics is free. Insightly is freemium.
Go with: Growlytics
Want the highest-rated option?
Insightly is rated 4.1/5. Growlytics has no ratings yet.
Go with: Insightly
Value user reviews?
Growlytics: no ratings yet. Insightly: 1,602 reviews (4.1/5).
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Growlytics is free. Insightly is freemium. Go with Growlytics if free matters most.
What's your use case?
Growlytics is a marketing automation tool. Insightly is in CRM. Pick the category that matches your needs.
How important are ratings?
Insightly is rated 4.1/5; Growlytics has no ratings yet.
Key Takeaways
Insightly
- Free tier available
- Our pick for this comparison
Growlytics
- Completely free
- Better fit for marketing automation
The Bottom Line
Insightly wins this matchup. HubSpot is our overall Marketing Automation pick. HubSpot is our free Marketing Automation pick. That said, Growlytics is free, hard to beat on price.
Frequently Asked Questions
Is Growlytics or Insightly better?
Insightly is rated in our evaluation. Growlytics is free and Insightly is freemium.
What are Growlytics and Insightly used for?
Growlytics: Omnichannel marketing and helpdesk for scalable customer engagement. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Growlytics cost vs Insightly?
Growlytics is completely free. Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.