Heatmap vs VWO: Which Should You Choose in 2026?
Choosing between Heatmap and VWO comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Heatmap
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Best for you if:
- • You want to try before committing
- • You need heatmaps features specifically
- • Revenue-focused web analytics for eCommerce, tracking revenue per session, page, and traffic source.
- • Provides interactive revenue-based heatmaps, screen recordings, and AI-powered optimization recommendations.
VWO
Experimentation and conversion optimization
Best for you if:
- • You want the higher-rated option (8.4/10 vs 0.0/10)
- • You need a/b testing features specifically
- • VWO is a conversion optimization platform for A/B testing
- • It provides testing, heatmaps, and personalization for websites
| At a Glance |  Heatmap | |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Heatmaps | A/B Testing |
Rating | —/100 | 84/100 |
| Feature | Heatmap | VWO |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | — | 84 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | HeatmapsWeb Analytics | A/B TestingWeb Analytics |
Understanding the Differences
Both Heatmap and VWO solve similar problems, but they approach them differently.Heatmap positions itself as "the #1 website heatmap and behavior analytics tool built for ecommerce to drive revenue." while VWOfocuses on "experimentation and conversion optimization". These differences matter depending on what you're trying to accomplish.
When to Choose Heatmap
Heatmap makes sense if you're looking for a budget-friendly option with a free tier solution.
When to Choose VWO
VWO is worth considering if you need a professional-grade tool. Scoring 84/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Heatmap lets you get started without pulling out your credit card.
We'd pick: Heatmap
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. VWO is built for teams that are leveling up.
We'd pick: VWO
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. VWO takes enterprise seriously.
We'd pick: VWO
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Heatmap, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated VWO higher (84/100). But the community has upvoted VWO more (0 votes). Pick your source of truth.
Key Takeaways
What VWO Does Better
- Higher overall score (84/100)
- Our recommendation for most use cases
Consider Heatmap If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with VWO (84/100). But the honest answer is that "better" depends on your situation. VWO scores higher in our analysis, but Heatmap might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Heatmap or VWO better?
Based on our analysis, VWO scores higher with 84/100. Heatmap isfreemium while VWO is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Heatmap to VWO easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Heatmap and VWO offer free trials?
Most software in this category offers free trials or free tiers. Heatmap is freemium with a free tier.VWO is paid with potential trial. Visit their websites for current trial offers.