Hippo Video vs Loom: Which is Better in 2026?
Choosing between Hippo Video and Loom comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Loom wins this matchup. Our overall Screen Recording pick is LogRocket. Our free Screen Recording pick is OBS Studio. Pick Hippo Video if you need video & media.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hippo Video
Video platform for sales and marketing
Best for you if:
- • You want sales-focused features
- • You want good integrations
Loom
Record screen and camera for async video messages
Best for you if:
- • You want faster than writing long emails
- • You want aI transcriptions in 50+ languages
| At a Glance | Hippo Video | Loom |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Video & Media | Screen Recording |
Rating | 4.4/5 | 4.7/5 |
Free plan | Yes | Yes |
Choose Hippo Video or Loom?
Choose Hippo Video if
Video platform for sales and marketing
- You want sales-focused features
- You want good integrations
- Your work is video & media-shaped, not screen recording-shaped
Choose Loom if
Record screen and camera for async video messages
- You want faster than writing long emails
- You want aI transcriptions in 50+ languages
- Budget matters (Free vs Free)
- Your work is screen recording-shaped, not video & media-shaped
| Feature | Hippo Video | Loom |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 738 reviews | ★4.7/5 2,944 reviews |
| Categories | Video & MediaScreen Recording | Screen RecordingCommunication |
In-Depth Analysis
Hippo Video
Video platform for sales and marketing
Hippo Video's pricing structure is generally fair, offering a generous Free tier and a well-priced Pro tier at $20/user/month for essential features.
Watch out
Potential overage fees for storage/bandwidth
Strengths
- +Sales-focused features
- +Good integrations
- +Analytics
Weaknesses
- -Learning curve
- -Pricing can add up
Key features
Loom
Record screen and camera for async video messages
Loom's pricing is generally fair, offering a generous free tier for basic use.
Watch out
AI features are an additional $5/user/month.
Strengths
- +Faster than writing long emails
- +AI transcriptions in 50+ languages
- +Easy screen and camera recording
Weaknesses
- -Video quality limited on free tier
- -Storage limits for free users
Key features
Pricing: Hippo Video vs Loom
| Plan | Hippo Video | Loom |
|---|---|---|
| Tier 1 | Free Free | Free Starter |
| Tier 2 | $20 user/month Pro | $15 Business |
| Tier 3 | $60 user/month Teams | $20 Business + AI |
| Tier 4 | $80 user/month Enterprise | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Hippo Video pricing and Loom pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Hippo Video
Want the highest-rated option?
Hippo Video: 4.4/5 (738 reviews). Loom: 4.7/5 (2,944 reviews).
Go with: Loom
Value user reviews?
Hippo Video: 738 reviews (4.4/5). Loom: 2,944 reviews (4.7/5).
Go with: Loom
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Hippo Video is a video & media tool. Loom is in screen recording. Pick the category that matches your needs.
How important are ratings?
Loom is rated higher: 4.7/5 vs 4.4/5.
Key Takeaways
Loom
- Higher user rating: 4.7/5 vs 4.4/5
- Larger review base (2,944 reviews)
- Free tier available
- Our pick for this comparison
Hippo Video
- Better fit for video & media
The Bottom Line
Loom wins this matchup. Our overall Screen Recording pick is LogRocket. Our free Screen Recording pick is OBS Studio.
Frequently Asked Questions
Is Hippo Video or Loom better?
Loom is rated in our evaluation. Both are freemium.
What are Hippo Video and Loom used for?
Hippo Video: Video platform for sales and marketing. Loom: Record screen and camera for async video messages.
What does Hippo Video cost vs Loom?
Hippo Video is freemium (free tier + paid plans). Loom is freemium (free tier + paid plans). Visit their websites for detailed pricing.