HitFilm vs Filmora: Which is Better in 2026?
Choosing between HitFilm and Filmora comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HitFilm
Free video editing and VFX software
Best for you if:
- • Professional video editing software
- • Hollywood-grade VFX and compositing
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Best for you if:
- • AI-powered video editing for all skill levels.
- • Comprehensive suite of editing tools and creative assets.
| At a Glance |  HitFilm |  Filmora |
|---|---|---|
Starts at | $6.25/moCreator | $49.99/yearAnnual |
Best For | Video Editing | Video Editing |
Rating | - | - |
Choose HitFilm or Filmora?
Choose HitFilm if
Free video editing and VFX software
- Free video editor
- VFX capabilities
- Good for YouTube
- Budget matters ($6.25/mo vs $49.99/year)
Choose Filmora if
Edit video like a pro with AI-powered tools and creative assets.
- Easy video editing
- Good for beginners
- Many effects
| Feature | HitFilm | Filmora |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 180 reviews | ★4.5/5 1,045 reviews |
| Categories | Video EditingAnimation | Video EditingAI Video Generation |
In-Depth Analysis
HitFilm
Free video editing and VFX software
Strengths
- +Free video editor
- +VFX capabilities
- +Good for YouTube
- +Active community
- +Tutorials available
Weaknesses
- -Learning curve
- -Resource intensive
- -Pro features paid
- -Export limitations
- -UI complex
Key features
Filmora
Edit video like a pro with AI-powered tools and creative assets.
Strengths
- +Easy video editing
- +Good for beginners
- +Many effects
- +Fair pricing
- +Templates
Weaknesses
- -Watermark on free
- -Pro features expensive
- -Effects can be cheesy
- -Performance varies
- -Not for professionals
Key features
Pricing: HitFilm vs Filmora
| Plan | HitFilm | Filmora |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $6.25 Creator | $49.99 year Annual |
| Tier 3 | $11.6 Pro | $79.99 lifetime Perpetual |
Pricing verified from each vendor's public pricing page. Compare in detail on HitFilm pricing and Filmora pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: HitFilm
Want the highest-rated option?
Neither has user reviews yet.
Go with: HitFilm
Value user reviews?
Neither has user reviews yet.
Go with: Filmora
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are video editing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Filmora
- Higher user rating: 4.5/5 vs 4.2/5
- Larger review base (1,045 reviews)
- Free tier available
- Our pick for this comparison
HitFilm
- Choose if you want free video editing and VFX software
The Bottom Line
Filmora is our pick.
Frequently Asked Questions
Is HitFilm or Filmora better?
Filmora is rated in our evaluation. Both are freemium.
What are HitFilm and Filmora used for?
HitFilm: Free video editing and VFX software. Filmora: Edit video like a pro with AI-powered tools and creative assets..
What does HitFilm cost vs Filmora?
HitFilm is freemium (free tier + paid plans). Filmora is freemium (free tier + paid plans). Visit their websites for detailed pricing.