Hubspot Marketing vs Mailjet: Which is Better in 2026?
Choosing between Hubspot Marketing and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Hubspot Marketing wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Mailjet if you need email marketing.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want complete inbound marketing platform
- • You want excellent CRM integration
Mailjet
Email marketing and transactional email
Best for you if:
- • You want good email delivery
- • You want fair pricing
| At a Glance | Hubspot Marketing | Mailjet |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Marketing Automation | Email Marketing |
Rating | 4.4/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Hubspot Marketing or Mailjet?
Choose Hubspot Marketing if
Marketing automation by HubSpot
- You want complete inbound marketing platform
- You want excellent CRM integration
- Your work is marketing automation-shaped, not email marketing-shaped
Choose Mailjet if
Email marketing and transactional email
- You want good email delivery
- You want fair pricing
- Budget matters (Free vs Free)
- Your work is email marketing-shaped, not marketing automation-shaped
| Feature | Hubspot Marketing | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.4/5 14,991 reviews | ★4.1/5 630 reviews |
| Categories | Marketing AutomationEmail Marketing | Email MarketingTransactional Email |
In-Depth Analysis
Hubspot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Onboarding fees for higher tiers
Strengths
- +Complete inbound marketing platform
- +Excellent CRM integration
- +Powerful marketing automation
- +Great for content marketing
- +Comprehensive analytics
Weaknesses
- -Very expensive, with paid tiers starting at a high price point
- -Steep learning curve
- -Contracts are inflexible
- -Can be overkill for small businesses
- -Some features feel basic individually
Key features
Mailjet
Email marketing and transactional email
Mailjet's Free tier is quite generous with 6,000 emails per month, making it a good starting point.
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Pricing: Hubspot Marketing vs Mailjet
| Plan | Hubspot Marketing | Mailjet |
|---|---|---|
| Tier 1 | Free Free Tools | Free Free |
| Tier 2 | $20 month Starter | $17 month Essential |
| Tier 3 | $890 month Professional | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Hubspot Marketing pricing and Mailjet pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Hubspot Marketing
Want the highest-rated option?
Hubspot Marketing: 4.4/5 (14,991 reviews). Mailjet: 4.1/5 (630 reviews).
Go with: Hubspot Marketing
Value user reviews?
Hubspot Marketing: 14,991 reviews (4.4/5). Mailjet: 630 reviews (4.1/5).
Go with: Hubspot Marketing
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Hubspot Marketing is a marketing automation tool. Mailjet is in email marketing. Pick the category that matches your needs.
How important are ratings?
Hubspot Marketing is rated higher: 4.4/5 vs 4.1/5.
Key Takeaways
Hubspot Marketing
- Higher user rating: 4.4/5 vs 4.1/5
- Larger review base (14,991 reviews)
- Free tier available
- Our pick for this comparison
Mailjet
- Better fit for email marketing
The Bottom Line
Hubspot Marketing wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Hubspot Marketing or Mailjet better?
Hubspot Marketing is rated in our evaluation. Both are freemium.
What are Hubspot Marketing and Mailjet used for?
Hubspot Marketing: Marketing automation by HubSpot. Mailjet: Email marketing and transactional email.
What does Hubspot Marketing cost vs Mailjet?
Hubspot Marketing is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.