Hubspot Marketing vs Mailjet: Which is Better in 2026?
Choosing between Hubspot Marketing and Mailjet comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Mailjet is our overall pick for email marketing workflows. Pick Hubspot Marketing if you need marketing automation.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hubspot Marketing
Marketing automation by HubSpot
Best for you if:
- • You need marketing automation features specifically
- • HubSpot Marketing Hub is an all-in-one marketing platform for inbound marketing
- • It provides email, landing pages, automation, and analytics for marketing teams
Mailjet
Email marketing and transactional email
Best for you if:
- • You need email marketing features specifically
- • Mailjet is an email delivery platform for transactional and marketing emails
- • It provides email API, campaign builder, and real-time analytics
| At a Glance |  Hubspot Marketing |  Mailjet |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Marketing Automation | Email Marketing |
Rating | 4.5/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Hubspot Marketing or Mailjet?
Choose Hubspot Marketing if
Marketing automation by HubSpot
- Complete inbound marketing platform
- Excellent CRM integration
- Powerful marketing automation
- Your work is marketing automation-shaped, not email marketing-shaped
Choose Mailjet if
Email marketing and transactional email
- Good email delivery
- Fair pricing
- Good API
- Budget matters (Free vs Free)
- Your work is email marketing-shaped, not marketing automation-shaped
| Feature | Hubspot Marketing | Mailjet |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 18,427 reviews | ★4.1/5 621 reviews |
| Categories | Marketing AutomationEmail Marketing | Email MarketingTransactional Email |
In-Depth Analysis
Hubspot Marketing
Marketing automation by HubSpot
Strengths
- +Complete inbound marketing platform
- +Excellent CRM integration
- +Powerful marketing automation
- +Great for content marketing
- +Comprehensive analytics
Weaknesses
- -Very expensive ($800+/month for Marketing Hub)
- -Steep learning curve
- -Contracts are inflexible
- -Can be overkill for small businesses
- -Some features feel basic individually
Key features
Mailjet
Email marketing and transactional email
Strengths
- +Good email delivery
- +Fair pricing
- +Good API
- +Email editor
- +EU-based
Weaknesses
- -Support varies
- -UI could improve
- -Limited automation
- -Better alternatives exist
- -Deliverability varies
Key features
Pricing: Hubspot Marketing vs Mailjet
| Plan | Hubspot Marketing | Mailjet |
|---|---|---|
| Tier 1 | Free Free Tools | Free Free |
| Tier 2 | $20 month Starter | $17 month Essential |
| Tier 3 | $890 month Professional | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Hubspot Marketing pricing and Mailjet pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Hubspot Marketing
Want the highest-rated option?
Hubspot Marketing: 4.5/5 (18,427 reviews). Mailjet: 4.1/5 (621 reviews).
Go with: Hubspot Marketing
Value user reviews?
Hubspot Marketing: 18,427 reviews (4.5/5). Mailjet: 621 reviews (4.1/5).
Go with: Hubspot Marketing
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Hubspot Marketing is a marketing automation tool. Mailjet is in email marketing. Pick the category that matches your needs.
How important are ratings?
Hubspot Marketing is rated higher: 4.5/5 vs 4.1/5.
Key Takeaways
Mailjet
- Free tier available
- Our pick for this comparison
Hubspot Marketing
- Higher user rating: 4.5/5 vs 4.1/5
- Larger review base (18,427 reviews)
- Better fit for marketing automation
The Bottom Line
Mailjet is our pick.
Frequently Asked Questions
Is Hubspot Marketing or Mailjet better?
Mailjet is rated in our evaluation. Both are freemium.
What are Hubspot Marketing and Mailjet used for?
Hubspot Marketing: Marketing automation by HubSpot. Mailjet: Email marketing and transactional email.
What does Hubspot Marketing cost vs Mailjet?
Hubspot Marketing is freemium (free tier + paid plans). Mailjet is freemium (free tier + paid plans). Visit their websites for detailed pricing.